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Journal ArticleDOI

SME website implementation factors in the hospitality industry: Groundwork for a digital marketing roadmap

11 Aug 2014-Worldwide Hospitality and Tourism Themes (Emerald Group Publishing Limited)-Vol. 6, Iss: 4, pp 328-351
TL;DR: In this paper, the authors provide an overview of the literature on how quality factors impact website implementation for small and medium-sized hospitality enterprises (SMEs) and synthesize them in the context of a digital space roadmap for Dubai's Vision 2020, as well as identify potential routes to assist SME practitioners in implementation.
Abstract: Purpose – The purpose of this paper is to provide an overview of the literature on how quality factors impact website implementation for small and medium-sized hospitality enterprises (SMEs). Its objective is to define and explain the relevance of these factors and synthesize them in the context of a digital space roadmap for Dubai’s Vision 2020, as well as to identify potential routes to assist SME practitioners in implementation. Design/methodology/approach – Analyses literature on website implementation in the hospitality industry in relation to relevant themes, drawing from a range of journals and relevant industry sources. A link to trends for the future is established to illustrate the groundwork for website implementation factors and the digital roadmap. Practitioner input on the review is presented to augment the findings. Findings – The relevant aspects of SME website implementation and associated challenges are defined. Various quality-related factors such as website access, content, function an...
Citations
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01 Jan 2009
TL;DR: In this article, an analysis of 147 Valaisan hotels' monthly revenue between 1992 and 2003 indicated that website adoption related positively to a performance indicator (Revenue per Available Room or RevPAR).
Abstract: An analysis of 147 Valaisan hotels’ monthly revenue between 1992 and 2003 indicated that website adoption related positively to a performance indicator—Revenue per Available Room or RevPAR. That is, the RevPAR of hotels was higher after adoption than before and hotels with no web presence showed a negative trend in revenues. Furthermore, revenue growth rates were stronger for hotels with their own website than for hotels with a web presence via regional portals. These patterns suggest that Internet technologies have a positive impact on hotel performance, perhaps via improved marketing and distribution.

63 citations

Journal ArticleDOI
TL;DR: In this paper, the development of the Internet and the implementation of traditional marketing strategies have given rise to the emergence of digital marketing strategies exploited both by SMEs and large companie...
Abstract: The development of the Internet and the implementation of traditional marketing strategies have given rise to the emergence of digital marketing strategies exploited both by SMEs and large companie...

38 citations

Journal ArticleDOI
TL;DR: The study compiles and contextualizes the applications of IoT in hospitality by applying an input–process–output model, demonstrating the link to Big Data and demonstrates how IoT, Big data and hospitality converge.
Abstract: The purpose of this study is to explore the use of Internet of Things (IoT) in hospitality and examine its relationship with Big Data. Drawing upon theoretical and practical considerations, it lays a foundation for its adoption in practice and future research.,This paper uses a conceptual approach. It demonstrates the use of IoT and its impact on Big Data in hospitality through exemplars. The paper further explores the convergence of IoT, Big Data and hospitality in the context of the literature, value attributes and vendor offerings. Theoretical models from information systems and business are used to support the concepts proposed.,The study compiles and contextualizes the applications of IoT in hospitality by applying an input–process–output model, demonstrating the link to Big Data. The resulting value dimensions are represented by the IoT–Big Data triple impact intensity model.,An outlook toward the future trajectory of IoT adoption is provided by proposing to extend the prevalent social, mobile, analytics and cloud framework with an IoT component.,Practical implications of the use of IoT and Big Data in hospitality on information technology infrastructure, business models, security and standardization highlight the scope for further empirical research.,By synthesizing IoT applications in hospitality and by bringing to light their relationship with Big Data, the study demonstrates how IoT, Big Data and hospitality converge – a synthesis that has thus far been largely unexplored. This study lays the groundwork for increased deployment of IoT and Big Data in hospitality and future academic research in this area.,本论文开发了酒店管理中的物联网(IoT)的使用, 并且检验了其与大数据的关系。根据其理论和实际考虑, 这方面的科技缺乏应用理论基础和未来研究方向。,本论文采用理论讲述的方式, 通过例子来阐述IoT的应用和大数据对于酒店管理的影响。本论文还拓展了IoT、大数据、以及酒店管理在文献范畴、价值属性、以及供应商考量中的认识。本论文借鉴了信息系统和商业管理中的理论模型以支撑提出的理论概念。,本论文综合审视了IoT在酒店管理中的应用, 提出了一个输入-处理-输出的模型, 指出了其与大数据的关联。其相关价值维度通过IoT-大数据三重影响强度模型来显示。,本论文提出了对IoT使用的未来展望, 拓展了著名的SMAC模型(social, mobile, analytics, cloud), 加入了IoT成分。,本论文对IoT和大数据在酒店IT架构、商业模型、安保和标准化等方面的使用, 强调了其未来应用研究的方向。,本论文通过酒店管理中的IoT应用综述, 以及其与大数据分析的关联, 展示了IoT、大数据、酒店覆盖等概念如何融合, 这方面的研究还未真正被开发。本论文对于酒店领域中的IoT和大数据应用以及相关领域的未来研究, 有着奠基作用。

32 citations

31 Oct 2017
TL;DR: In this article, the authors identify how managers of the hospitality industry use digital marketing, as a marketing tool, and suggest some recommendations for improving the digital marketing performance of Porto hotels.
Abstract: The role of internet in the purchasing behavior of tourists led to a modification in marketing plans that became increasingly digital. This study aims to identify how managers of the hospitality industry use digital marketing, as a marketing tool.This study adopted a qualitative methodology comprising: a) the analysis of the online presence - website, Facebook, Instagram, Twitter, Booking.com and TripAdvisor - of the 59 four and five stars establishments of Porto; b) semi-structured interviews that were conducted to managers and marketers of the 32 hotels in study. Digital marketing tools provide numerous benefits to the hospitality industry. However, managers still do not take advantage of their full potential. In digital marketing the performance indicators are always evolving. Although the data were collected at the end of 2016, we think that the conclusions and recommendations still are updated and relevant. This study suggests some recommendations for improving the digital marketing performance of Porto hotels. Although adopting a case-study approach, this paper provides an extensive assessment of digital marketing communication mix regarding the luxury segment of hotel industry. Moreover, this assessment is made for all units within a city scale.

11 citations


Cites background from "SME website implementation factors ..."

  • ...According to Kriechbaumer and Christodoulidou (2014), practitioners should not ignore various quality-related factors such as website access, content, function and...

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  • ...According to Kriechbaumer and Christodoulidou (2014), practitioners should not ignore various quality-related factors such as website access, content, function and International Journal of Marketing, Communication and New Media....

    [...]

01 Jan 2015
TL;DR: Demishkevich et al. as discussed by the authors investigated the use of Internet marketing in small businesses and found that small businesses use Internet marketing to increase their revenue. But, they did not consider the use for small business use of internet marketing.
Abstract: Small Business Use of Internet Marketing: Findings from Case Studies by Maya Demishkevich MBA, Rochester Institute of Technology, 2006 BS, State University of New York at Geneseo, 2004 Doctoral Study Submitted in Partial Fulfillment of the Requirements for the Degree of Doctor of Business Administration

11 citations


Cites background from "SME website implementation factors ..."

  • ...Some SMEs had a website, but they had limited knowledge of how to use it for marketing (Kriechbaumer & Christodoulidou, 2014; Resnick et al., 2011)....

    [...]

References
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Journal ArticleDOI
TL;DR: This paper reviews tourism studies published from 1996 to July 2009 that pertain to methodological approaches to website evaluation, and analyzes the initial work and continues up to recent developments in website evaluation.

559 citations

Journal ArticleDOI
TL;DR: In this article, the authors explore a range of issues surrounding the adoption of ICT and e-business technologies and techniques by small and medium-sized enterprises (SMEs).
Abstract: This paper explores a range of issues surrounding the adoption of ICT and e‐business technologies and techniques by small and medium‐sized enterprises (SMEs). The paper reviews the nature and extent of the take‐up of these technologies by small firms, and the digital divides that have emerged. Models of e‐business adoption by SMEs are examined, the linear model being contrasted with the more realistic “PIT” model. Barriers to the adoption of e‐business technologies and techniques are discussed, together with factors that promote successful adoption, and the major role played by human capital. It is concluded that the take‐up of e‐business by SMEs needs to be seen as a means to an end and not an end in itself. Government preoccupation with the take‐up of the technology of e‐commerce needs to be tempered with a more realistic view of how small firms operate.

335 citations


"SME website implementation factors ..." refers background in this paper

  • ...At a higher level, personalization and the identification of frequent customers, for instance via loyalty programmes, enriches the ordering process and value for the consumer (Taylor and Murphy, 2004)....

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Journal ArticleDOI
TL;DR: The empirically investigated the effect of user-based design and Web site usability on user satisfaction across four types of commercial Web sites, finding that trading sites are the lowest rated and online shopping and customer self-service sites should serve as models for Web site developers.

314 citations

Journal ArticleDOI
TL;DR: The authors argue that the way in which the UK Government, through its various departments and quangos, approaches designed to approve the effectiveness of the small business sector is based on a flawed understanding of how small businesses actually operate.
Abstract: Argues that the way in which the UK Government, through its various departments and quangos, approaches designed to approve the effectiveness of the small business sector, is based on a flawed understanding of how small businesses actually operate. Argues that this naive, over‐simplistic understanding of the motivation of those in the small business sector means that many government interventions that are made, are blunt instruments destined to fail, given the limited understanding shown of the complexity of the small business market. Presents evidence from two recent studies amongst small firms; a series of large‐scale qualitative studies undertaken for a blue chip company and a mixed study on the Business Link network. The emphasis is based on – using qualitative research – getting to grips with the emotion, ambiguity and complexity that characterises this market.

252 citations