SME website implementation factors in the hospitality industry: Groundwork for a digital marketing roadmap
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Cites background from "SME website implementation factors ..."
...According to Kriechbaumer and Christodoulidou (2014), practitioners should not ignore various quality-related factors such as website access, content, function and...
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...According to Kriechbaumer and Christodoulidou (2014), practitioners should not ignore various quality-related factors such as website access, content, function and International Journal of Marketing, Communication and New Media....
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11 citations
Cites background from "SME website implementation factors ..."
...Some SMEs had a website, but they had limited knowledge of how to use it for marketing (Kriechbaumer & Christodoulidou, 2014; Resnick et al., 2011)....
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"SME website implementation factors ..." refers background in this paper
...At a higher level, personalization and the identification of frequent customers, for instance via loyalty programmes, enriches the ordering process and value for the consumer (Taylor and Murphy, 2004)....
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