Social Media? Get Serious! Understanding the Functional Building Blocks of Social Media
Citations
1,693 citations
Cites background from "Social Media? Get Serious! Understa..."
...Thus organizations, including health care providers, need to recognize and understand the social media landscape, where the conversations about them are already being held, and develop their own strategies where suitable [17]....
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...To explore the diversity in form and function of different social media platforms, Keitzmann and colleagues [17] presented the “social media ecology”, a honeycomb framework of seven building blocks that are configured by different social media platforms and have different implications for organizations such as health care providers....
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...Keitzmann et al [17] have suggested that organizations need to recognize and understand the social media landscape, and where the conversations about them are already being held (cognize), develop strategies that are suitable, work out how often and when they should enter into conversations, and be aware of what others are doing and act accordingly....
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1,060 citations
Cites background from "Social Media? Get Serious! Understa..."
...Kim and Hardin (2010) proposed that virtual world technologies can provide tourism and hospitality managers with social networking opportunities and servicescape experiences....
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931 citations
780 citations
Cites background or result from "Social Media? Get Serious! Understa..."
...This result also appears to support the assertion that identity and self-presentation are less of a focus on Twitter than is conversation (Kietzmann et al. 2011)....
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...The site's culture and ephemeral nature also leads observers to argue that Twitter is more focused on promoting conversation than on self-presentation (Kietzmann et al. 2011)....
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778 citations
Cites background from "Social Media? Get Serious! Understa..."
...The whole model shows that value creation practices enhance loyalty through brand trust as a mediator....
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...For example, potential moderators and mediators such as brand type, culture, structure and type of communities as well as the differences in social media platforms functionality and features (Kietzmann et al., 2011) could be investigated....
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References
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