Social motivations of live-streaming viewer engagement on Twitch
Zorah Hilvert-Bruce,James T. Neill,Max Sjöblom,Max Sjöblom,Max Sjöblom,Juho Hamari,Juho Hamari +6 more
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TLDR
An eight-factor socio-motivational model, based on Uses and Gratifications Theory, was trialled to explain four aspects of live-stream viewer engagement: social interaction, sense of community, meeting new people, entertainment, information seeking, and a lack of external support in real life.About:
This article is published in Computers in Human Behavior.The article was published on 2018-07-01 and is currently open access. It has received 365 citations till now. The article focuses on the topics: Uses and gratifications theory & Sense of community.read more
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The role of live streaming in building consumer trust and engagement with social commerce sellers
TL;DR: In this article, a comprehensive framework was proposed to examine the relationship among customers' perceived value of live streaming, customer trust, and engagement, while utilitarian and hedonic values are shown to affect customer engagement indirectly through customer trust in products and trust in sellers sequentially.
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How live streaming influences purchase intentions in social commerce: An IT affordance perspective
TL;DR: This study examines how live streaming influences social commerce customers’ purchase intentions in China by building a theoretical model from the perspective of IT affordance and empirically measure the model by surveying customers who have shopped via live streaming shopping platforms.
Journal ArticleDOI
Moderator engagement and community development in the age of algorithms
TL;DR: This work presents findings from semi-structured interviews with 56 volunteer moderators of online communities across three platforms, from which a generalized model is derived categorizing the ways moderators engage with their communities and explaining how these communities develop as a result.
Journal Article
What Drives Consumer Shopping Behavior in Live Streaming Commerce
Xiaoyu Xu,Jen-Her Wu,Qi Li +2 more
TL;DR: In this paper, the authors investigated contextual and environmental stimuli effects (streamer attractiveness, para-social interactions, and information quality) from a live streaming commerce context on viewer's cognitive and emotional states (cognitive assimilation and arousal) and their subsequent responses (hedonic consumption, impulsive consumption, and social sharing).
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The role of wishful identification, emotional engagement, and parasocial relationships in repeated viewing of live-streaming games: A social cognitive theory perspective
TL;DR: Results of a mediation analysis employing structural equation modeling reveal that both wishful identification and emotional engagement have indirect effects on behavioral loyalty through PSR, as suggested by Giles' PSR development model.
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