Social Ties and Word-of-Mouth Referral Behavior
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Cites background from "Social Ties and Word-of-Mouth Refer..."
...Some of the earliest systematic investigations focused on data pertaining to the adoption of medical and agricultural innovations in both developed and developing parts of the world [8, 27, 29]; in other contexts, research has investigated diffusion processes for “word-of-mouth” and “viral marketing” effects in the success of new products [4, 7, 10, 13, 14, 20, 26], the sudden and widespread adoption of various strategies in gametheoretic settings [6, 12, 21, 32, 33], and the problem of cascading failures in power systems [2, 3]....
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4,390 citations
2,361 citations
Cites background from "Social Ties and Word-of-Mouth Refer..."
...ce of social networks on innovation and product diffusion. However, such studies have been typically limited to small networks and typically a single product or service. For example, Brown and Reingen [BR87] interviewed the families of students being instructed by three piano teachers, in order to find out the network of referrals. They found that strong ties, those between family or friends, were more li...
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2,247 citations
Cites background or methods from "Social Ties and Word-of-Mouth Refer..."
...Brown and Reingen (1987) used a similar methodology for piano teachers....
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...Key words : word of mouth; diffusion of innovations; measurement; networks and marketing; new product research; Internet marketing History : This paper was received June 3, 2002, and was with the authors 13 months for 3 revisions; processed by Gary Lilien....
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...Van den Bulte and Lilien (2001, 2003) and Anderson (1998) draw on the existence of survey-based data that were prepared for other purposes....
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...Van den Bulte and Lilien (2001) question the primacy of WOM communication as a driver of product adoption....
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...Similarly, the dataset used by Van den Bulte and Lilien (2001) contains data for each physician about the other physicians with whom he or she discussed medical practices....
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2,145 citations