Store atmosphere: an environmental psychology approach
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...Ambient elements also have been associated with affective reactions (e.g., Donovan and Rossiter 1982; Greenland and McGoldrick 1994; Wakefield and Baker 1998), which consumers may experience as psychic costs in a retailing context....
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...P at ro n - ag e In te n - ti o n s (– ) S tu d ie s Influence of Multiple Store Environment Cues / 127 Prior studies offer empirical support for the link between the general, holistic environment and affect (e.g., Babin and Darden 1996; Donovan and Rossiter 1982; Wakefield and Baker 1998)....
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...Literature from environmental psychology (e.g., Mehrabian and Russell 1974; Russell and Pratt 1981), retailing (e.g., Donovan and Rossiter 1982), and marketing (e.g., Bitner 1990; Gardner and Siomkos 1985) provided the basis for the store environment perception and psychic cost scales....
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...…1996), and crowding (e.g., Eroglu and Machleit 1990; Hui and Bateson 1991); •Examined how general constructs such as “store atmosphere” (e.g., Donovan and Rossiter 1982) or “physical attractiveness” of the store (e.g., Darden, Erdem, and Darden 1983) affect store patronage intentions;…...
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