Sustainability Marketing and Its Outcomes: A Discussion in the Context of Emerging Markets
28 Jun 2018-pp 327-341
TL;DR: In this article, the impact and role of sustainability marketing in the changing business scenario is discussed and the link between sustainability marketing and brand equity leading to consumers preference for the brand in the present era, which is governed by strict environmental regulations and societal expectations.
Abstract: This study explains the impact and role of sustainability marketing in the changing business scenario. It discusses and explores the link between sustainability marketing and brand equity leading to consumers’ preference for the brand in the present era, which is governed by strict environmental regulations and greater societal expectations. The role of sustainable practices is also discussed in the context of channel relationship wherein it is emphasized that the sustainable practices undertaken by the firms would enhance the relationship with their channel partners with similar orientation. The study also discusses that sustainability fuels innovation in a firm. The sustainability marketing practices in a firm are expected to drive innovation since sustainability requires utilizing limited resources in an optimal manner. This study also considers the role of sustainability marketing in shaping the behaviour of consumers towards responsible consumption. It touches upon the potential role of social marketing to alter the behaviour of consumers resulting in responsible consumption. The study highlights some important outcomes of sustainability marketing, which have relevant implications for marketers in emerging markets.
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TL;DR: In this paper , a comprehensive analysis of 1121 research and review articles published in 462 journals listed in the Scopus and Web of Science databases during 1990-2021 provides measurable and meaningful insights into research trends in sustainable consumption and green marketing innovation.
22 citations
01 Jan 2020
TL;DR: In this article, the damaging effects of the fashion industry in all phases of production and giving a view on how marketers stir consumers to embrace sustainable fashion in their own lives, focusing on quality rather than quantity.
Abstract: There is no doubt that sustainability has turned to a hot issue in recent years for its significant effect not only for the fashion industry but also for several fields. Nowadays, most organizations have shifted from traditional business models to sustainability-integrated business models. However, few studies have focused on changing customer behaviour towards adopting sustainability. In this chapter, the author focuses on presenting the damaging effects of the fashion industry in all phases of production and giving a view on how marketers stir consumers to embrace sustainable fashion in their own lives. This chapter concentrates on quality rather than quantity.
TL;DR: Kampanye Pemasaran Sosial Penggunaan Energi Surya Menghadapi Perubahan Iklim Di Indonesia ditujukan untuk Meningkatkan jumlah partisipasi publik/masyarakat terkait penggunan energi surya sebagai energi alternatif pengganti energi berbahan fosil seperti yang disediakan PLN (Perusahaan Listrik Negara).
Abstract: Kampanye Pemasaran Sosial Penggunaan Energi Surya Menghadapi Perubahan Iklim Di Indonesia ditujukan untuk Meningkatkan jumlah partisipasi publik/masyarakat terkait penggunaan energi surya sebagai energi alternatif pengganti energi berbahan fosil seperti yang disediakan PLN (Perusahaan Listrik Negara). Bekerjasama dengan Pratisara Bumi yang fokus pada pelestaraian lingkungan termasuk perhatian pada penurunan penggunaan fosil dan penggunaan energi baru terbarukan di Indonesia. Melalui komunikasi lingkungan, tim penulis dapat merencanakan strategi melalui produk komunikasi dan media untuk mendukung pembuatan kebijakan yang efektif, mengajak partisipasi masyarakat, mengimplementasikan proyek-proyek kelestarian lingkungan serta meningkatkan hubungan pemerintah dalam melakukan advokasi untuk mendorong suatu kebijakan yang pro terhadap isu lingkungan khususnya penggunaan energi terbarukan melalui panel surya.
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TL;DR: In this article, a conceptual model of brand equity from the perspective of the individual consumer is presented, which is defined as the differential effect of brand knowledge on consumers' perceptions of the brand.
Abstract: The author presents a conceptual model of brand equity from the perspective of the individual consumer. Customer-based brand equity is defined as the differential effect of brand knowledge on consu...
12,021 citations
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01 Jan 1972TL;DR: The fourth edition of the Principles of Marketing as discussed by the authors has been revised or completely changed to embrace the growth in e-commerce and recognising Europe's internationalism and the growth of globalisation, examples and cases are drawn from Europe alone, but from the US, Japan, South-East Asia and Africa.
Abstract: Principles of Marketing takes a practical, managerial approach to marketing. Continuing with tradition, it is rich in topical examples and applications that show the major decisions that marketing managers face in their efforts to balance an organisation’s objectives and resources against needs and opportunities in the global marketplace. The Fourth Edition has changed to reflect marketing’s ever changing challenges. All preview cases, marketing insights and end of chapter cases are revised or completely changed to embrace the growth in e-commerce. In addition, recognising Europe’s internationalism and the growth of globalisation, examples and cases are drawn, not from Europe alone, but from the US, Japan, South-East Asia and Africa. This is suitable for any undergraduate or postgraduate undertaking an introductory course in marketing.
6,750 citations
TL;DR: A number of theoretical frameworks have been developed to explain the gap between the possession of environmental knowledge and environmental awareness, and displaying pro-environmental behavior as discussed by the authors, but no definitive explanation has yet been found.
Abstract: Numerous theoretical frameworks have been developed to explain the gap between the possession of environmental knowledge and environmental awareness, and displaying pro-environmental behavior. Although many hundreds of studies have been undertaken, no definitive explanation has yet been found. Our article describes a few of the most influential and commonly used analytical frameworks: early US linear progression models; altruism, empathy and prosocial behavior models; and finally, sociological models. All of the models we discuss (and many of the ones we do not such as economic models, psychological models that look at behavior in general, social marketing models and that have become known as deliberative and inclusionary processes or procedures (DIPS)) have some validity in certain circumstances. This indicates that the question of what shapes pro-environmental behavior is such a complex one that it cannot be visualized through one single framework or diagram. We then analyze the factors that have been f...
6,108 citations