Sustainable food consumption among young adults in Belgium: Theory of planned behaviour and the role of confidence and values

doi:10.1016/J.ECOLECON.2007.03.007

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Sustainable food consumption among young adults in Belgium: Theory of planned behaviour and the role of confidence and values

Journal Article•DOI•

Sustainable food consumption among young adults in Belgium: Theory of planned behaviour and the role of confidence and values

Iris Vermeir¹, Wim Verbeke²•Institutions (2)

Hogeschool Gent¹, Agricultural & Applied Economics Association²

15 Jan 2008-Ecological Economics (Elsevier)-Vol. 64, Iss: 3, pp 542-553

TL;DR: In this paper, a study was conducted in which attitudes and behaviour as well as the role of individual characteristics like confidence and values related to sustainable products are analyzed. But the focus of the analysis is on exploring the influence of determinants as hypothesised by the theory of planned behaviour (TPB) on sustainable food consumer behavior in Belgium.

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About: This article is published in Ecological Economics.The article was published on 2008-01-15. It has received 914 citations till now. The article focuses on the topics: Sustainable consumption & Consumer behaviour.

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Citations

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Journal Article•DOI•

Predicting green product consumption using theory of planned behavior and reasoned action

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Justin Paul¹, Ashwin G. Modi¹, Jayesh D. Patel²•Institutions (2)

University of Puerto Rico¹, Ganpat University²

01 Mar 2016-Journal of Retailing and Consumer Services

TL;DR: In this paper, the authors validate TPB and its extended form (mediating role of TPB variables), as well as the Theory of Reasoned Action (TRA) to predict Indian consumers' green product purchase intention.

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1,105 citations

Cites background from "Sustainable food consumption among ..."

...Pertaining sustainability, balancing the ecosystem (ecological), profit-generation (economic) and people (social) is a core concern (Vermeir and Verbeke, 2008)....
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...…difficulty, green marketers must focus on communicating availability of green products, mode of acquisitions, and variety of green products with a view to enhance the perceived availability beliefs and consumers’ convenience by stressing its logistic efficiency (Vermeir and Verbeke, 2008)....
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Journal Article•DOI•

Why Ethical Consumers Don’t Walk Their Talk: Towards a Framework for Understanding the Gap Between the Ethical Purchase Intentions and Actual Buying Behaviour of Ethically Minded Consumers

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Michal Carrington¹, Benjamin A. Neville¹, Gregory J. Whitwell¹•Institutions (1)

University of Melbourne¹

06 May 2010-Journal of Business Ethics

TL;DR: In this paper, the intention-behaviour gap of ethically-minded consumers is investigated, and a holistic conceptual model is proposed to bridge the intention gap of the consumer behavior gap.

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Abstract: Despite their ethical intentions, ethically minded consumers rarely purchase ethical products (Auger and Devinney: 2007, Journal of Business Ethics 76, 361–383). This intentions–behaviour gap is important to researchers and industry, yet poorly understood (Belk et al.: 2005, Consumption, Markets and Culture 8(3), 275–289). In order to push the understanding of ethical consumption forward, we draw on what is known about the intention–behaviour gap from the social psychology and consumer behaviour literatures and apply these insights to ethical consumerism. We bring together three separate insights – implementation intentions (Gollwitzer: 1999, American Psychologist 54(7), 493–503), actual behavioural control (ABC) (Ajzen and Madden: 1986, Journal of Experimental Social Psychology 22, 453–474; Sheeran et al.: 2003, Journal of Social Psychology, 42, 393–410) and situational context (SC) (Belk: 1975, Journal of Consumer Research 2, 157–164) – to construct an integrated, holistic conceptual model of the intention–behaviour gap of ethically minded consumers. This holistic conceptual model addresses significant limitations within the ethical consumerism literature, and moves the understanding of ethical consumer behaviour forward. Further, the operationalisation of this model offers insight and strategic direction for marketing managers attempting to bridge the intention–behaviour gap of the ethically minded consumer.

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956 citations

Cites background or methods from "Sustainable food consumption among ..."

...A second stream takes a modelling approach; identifying influencing factors that directly and indirectly affect the translation of ethical attitudes into ethical purchase intentions and actual behaviour (e.g. Areni and Black, 2008; De Pelsmacker and Janssens, 2007; Shaw and Shui, 2002; Vermeir and Verbeke, 2008)....
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..., 2007) to suggest that the purchasing intentions of ethical consumers are driven by personal values, moral norms, internal ethics, and other similar factors (e.g. Arvola et al., 2008; Shaw and Shui, 2002; Vermeir and Verbeke, 2008)....
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...The models most frequently applied and modified to understand the purchase decision-making process of the ethically minded, however, are the theoretical frameworks of ‘reasoned action’ (Fishbein and Ajzen, 1975) and ‘planned behaviour’ (Ajzen, 1991; Chatzidakis et al., 2007; De Pelsmacker and Janssens, 2007; Vermeir and Verbeke, 2008)....
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Journal Article•DOI•

Factors Affecting Green Purchase Behaviour and Future Research Directions

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Yatish Joshi¹, Zillur Rahman¹•Institutions (1)

Indian Institute of Technology Roorkee¹

01 Jun 2015-International Strategic Management Review

TL;DR: In this article, the authors reviewed 53 empirical articles on green purchase behavior from 2000 to 2014 and identified various prevalent motives, facilitators and barriers affecting purchase decision-making towards green products and provided possible explanations for inconsistencies reported in green purchase behaviour.

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765 citations

Cites background from "Sustainable food consumption among ..."

...…observed a weak relationship between the expressed positive attitude of consumers toward purchasing green products and their actual purchase behaviour, generally referred to as the attitude–behaviour gap (Tanner and Kast, 2003; Vermeir and Verbeke, 2008; Webster, 1975; Wheale and Hinton, 2007)....
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...While exploring green purchase behaviour, many studies have reported a discrepancy or “gap” between consumers’ expressed favourable attitudes and actual purchasing practices (Tanner and Kast, 2003; Vermeir and Verbeke, 2006; Vermeir and Verbeke, 2008)....
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...…of consumer trust and confidence in green claims and characteristics of green products was a significant barrier towards purchase of green products (Bang et al., 2000; Fotopoulos and Krystallis, 2002; Gupta and Ogden, 2009; Krystallis et al., 2008; Tung et al., 2012; Vermeir and Verbeke, 2008)....
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...On the other hand, easy availability of the green product positively affected green purchase behaviour (Tarkiainen and Sundqvist, 2005; Vermeir and Verbeke, 2008)....
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Journal Article•DOI•

Lost in translation: Exploring the ethical consumer intention–behavior gap

[...]

Michal Carrington¹, Benjamin A. Neville², Gregory J. Whitwell³•Institutions (3)

La Trobe University¹, University of Melbourne², University of New South Wales³

01 Jan 2014-Journal of Business Research

TL;DR: In this article, the authors explore the underlying mechanics of the ethical purchase intention-behavior gap in the context of consumers' daily lives and reveal four interrelated factors affecting the ethical intention -behavior gap: prioritization of ethical concerns, formation of plans/habits, willingness to commit and sacrifice, and modes of shopping behavior.

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453 citations

Cites background from "Sustainable food consumption among ..."

...…to understand the purchase decision- making of ethically-minded consumers tend to apply cognitive modeling approaches (Fukukawa, 2003), most commonly the Theory of Planned Behavior (TPB) (Ajzen, 1991; Chatzidakis, Hibbert, & Smith, 2007; De Pelsmacker & Janssens, 2007; Vermeir & Verbeke, 2008)....
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...…focus on integrating factors into the TPB framework that influence the formation of ethical purchasing intentions, such as internal ethics (Shaw & Clarke, 1999; Shaw & Shui, 2002), information quality and quantity (De Pelsmacker & Janssens, 2007), and personal values (Vermeir & Verbeke, 2008)....
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...A growing body of research attempts to understand ethical purchase decisionmaking (e.g., Shaw and colleagues, 1999, 2002, 2006, 2007; De Pelsmacker et al., 2005; Vermeir and Verbeke, 2008), but these studies primarily focus on the formation of ethical purchase intentions....
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Journal Article•DOI•

Association between traditional food consumption and motives for food choice in six European countries.

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Zuzanna Pieniak¹, Wim Verbeke¹, Filiep Vanhonacker¹, Luis Guerrero, Margrethe Hersleth - Show less +1 more•Institutions (1)

Agricultural & Applied Economics Association¹

01 Aug 2009-Appetite

TL;DR: General attitude toward traditional foods, familiarity, and importance of food naturalness emerged as drivers for traditional food consumption, which contributes to a better understanding of factors shaping the image and influencing the consumption of traditional foods in Europe.

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381 citations

Additional excerpts

...…and more sustainable foods (Asebo, Jervell, Lieblein, Svennerud, & Francis, 2007; Risku-Norja, Hietala, Virtanen, Ketomaki, & Helenius, 2008) that fulfil a need for cultural identity and ethnocentrism (Chambers et al., 2007; Chryssochoidis, Krystallis, & Perreas, 2007; Vermeir & Verbeke, 2008)....
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References

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Book•

Understanding Attitudes and Predicting Social Behavior

[...]

Icek Ajzen, Martin Fishbein

17 Mar 1980

TL;DR: In this paper, the author explains "theory and reasoned action" model and then applies the model to various cases in attitude courses, such as self-defense and self-care.

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Abstract: Core text in attitude courses. Explains "theory and reasoned action" model and then applies the model to various cases.

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26,683 citations

Book Chapter•DOI•

From Intentions to Actions: A Theory of Planned Behavior

[...]

Icek Ajzen

01 Jan 1985

TL;DR: There appears to be general agreement among social psychologists that most human behavior is goal-directed (e. g., Heider, 1958 ; Lewin, 1951), and human social behavior can best be described as following along lines of more or less well-formulated plans.

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Abstract: There appears to be general agreement among social psychologists that most human behavior is goal-directed (e. g., Heider, 1958 ; Lewin, 1951). Being neither capricious nor frivolous, human social behavior can best be described as following along lines of more or less well-formulated plans. Before attending a concert, for example, a person may extend an invitation to a date, purchase tickets, change into proper attire, call a cab, collect the date, and proceed to the concert hall. Most, if not all, of these activities will have been designed in advance; their execution occurs as the plan unfolds. To be sure, a certain sequence of actions can become so habitual or routine that it is performed almost automatically, as in the case of driving from home to work or playing the piano. Highly developed skills of this kind typically no longer require conscious formulation of a behavioral plan. Nevertheless, at least in general outline, we are normally well aware of the actions required to attain a certain goal. Consider such a relatively routine behavior as typing a letter. When setting this activity as a goal, we anticipate the need to locate a typewriter, insert a sheet of paper, adjust the margins, formulate words and sentences, strike the appropriate keys, and so forth. Some parts of the plan are more routine, and require less conscious thought than others, but without an explicit or implicit plan to guide the required sequence of acts, no letter would get typed.

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16,172 citations

Book Chapter•DOI•

Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries

[...]

Shalom H. Schwartz¹•Institutions (1)

Hebrew University of Jerusalem¹

01 Jan 1992-Advances in Experimental Social Psychology

TL;DR: In this paper, the universals in the content and structure of values, concentrating on the theoretical advances and empirical tests in 20 countries, and its four basic issues: substantive contents of human values; identification of comprehensive set of values; extent to which the meaning of particular values was equivalent for different groups of people; and how the relations among different values was structured.

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Abstract: Publisher Summary This chapter addresses the universals in the content and structure of values, concentrating on the theoretical advances and empirical tests in 20 countries, and its four basic issues: substantive contents of human values; identification of comprehensive set of values; extent to which the meaning of particular values was equivalent for different groups of people; and how the relations among different values was structured. Substantial progress has been made toward resolving each of these issues. Ten motivationally distinct value types that were likely to be recognized within and across cultures and used to form value priorities were identified. Set of value types that was relatively comprehensive, encompassing virtually all the types of values to which individuals attribute at least moderate importance as criteria of evaluation was demonstrated. The evidence from 20 countries was assembled, showing that the meaning of the value types and most of the single values that constitute them was reasonably equivalent across most groups. Two basic dimensions that organize value systems into an integrated motivational structure with consistent value conflicts and compatibilities were discovered. By identifying universal aspects of value content and structure, the chapter has laid the foundations for investigating culture-specific aspects in the future.

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12,151 citations

Book•

The nature of human values

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Milton Rokeach

01 Jan 1973

9,362 citations

Journal Article•DOI•

The Nature of Human Values.

[...]

Helen Gouldner, Milton Rokeach