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Targeting consumers who are willing to pay more for environmentally friendly products
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In this article, the authors investigate the demographic, psychological and behavioral profiles of consumers who are willing to pay more for environmentally friendly products and find that this segment of consumers were more likely to be females, married and with at least one child living at home.Abstract:
Concerns related to the environment are evident in the increasingly ecologically conscious marketplace. Using various statistical analyses, investigats the demographic, psychological and behavioral profiles of consumers who are willing to pay more for environmentally friendly products. Finds that this segment of consumers were more likely to be females, married and with at least one child living at home. They reported that today’s ecological problems are severe, that corporations do not act responsibly toward the environment and that behaving in an ecologically favorable fashion is important and not inconvenient. They place a high importance on security and warm relationships with others, and they often consider ecological issues when making a purchase. Managerial implications for green marketers and suggestions for future research are discussed.read more
Citations
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Application of the Theory of Planned Behavior to green hotel choice: Testing the effect of environmental friendly activities
TL;DR: In this article, the authors proposed and tested Ajzen's Theory of Planned Behavior (TPB) model to explain the formation of hotel customers' intentions to visit a green hotel.
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Predicting green product consumption using theory of planned behavior and reasoned action
TL;DR: In this paper, the authors validate TPB and its extended form (mediating role of TPB variables), as well as the Theory of Reasoned Action (TRA) to predict Indian consumers' green product purchase intention.
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Developing an extended Theory of Planned Behavior model to predict consumers’ intention to visit green hotels
Mei-Fang Chen,Pei-Ju Tung +1 more
TL;DR: In this paper, the authors developed an extended Theory of Planned Behavior (TPB) research model which includes environmental concern and perceived moral obligation to predict consumers' intention to visit green hotels.
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Exploring consumer attitude and behaviour towards green practices in the lodging industry in India
Kamal Manaktola,Vinnie Jauhari +1 more
TL;DR: In this article, the authors explore the factors which influence the consumer attitude and behaviour towards green practices in the lodging industry in India and also explore the consumers' intentions to pay for these practices.
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How can corporate social responsibility activities create value for stakeholders? A systematic review
John Peloza,Jingzhi Shang +1 more
TL;DR: In this paper, the authors review the existing literature to outline which CSR activities and outcomes have been included in previous research, and synthesize the means by which these activities can add value for consumers and how these have been represented in CSR literature.
References
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Multivariate Data Analysis
TL;DR: In this paper, a six-step framework for organizing and discussing multivariate data analysis techniques with flowcharts for each is presented, focusing on the use of each technique, rather than its mathematical derivation.
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Are There Universal Aspects in the Structure and Contents of Human Values
TL;DR: In this paper, the authors present a theory of potentially universal aspects in the content of human values, and present a new values instrument, based on the theory and suitable for cross-cultural research.
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Dimensions of Consumer Expertise
TL;DR: In this paper, a review of empirical results from the psychological literature in a way that provides a useful foundation for research on consumer knowledge is provided by two fundamental distinctions: consumer expertise is distinguished from product-related experience and five distinct aspects, or dimensions, of expertise are identified.
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The Effects of Product Class Knowledge on Information Search Behavior
Abstract: The effects of prior knowledge about a product class on various characteristics of pre-purchase information search within that product class are examined. A new search task methodology is used that imposes only a limited amount of structure on the search task: subjects are not cued with a list of attributes, and the problem is not structured in a brand-by-attribute matrix. The results indicate that prior knowledge facilitates the acquisition of new information and increases search efficiency. The results also support the conceptual distinction between objective and subjective knowledge.