The Citizen Satisfaction Index (CSI): Evidence for a Four Basic Factor Model in a German Sample
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In this paper, the authors proposed a citizen satisfaction index (CSI) that combines 18 different scales with items derived from qualitative research and then reduces those items to a set of 21 questions.About:
This article is published in Cities.The article was published on 2013-04-01 and is currently open access. It has received 132 citations till now. The article focuses on the topics: Confirmatory factor analysis.read more
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Rethinking the place brand: the interactive formation of place brands and the role of participatory place branding
TL;DR: This article propose a rethinking of place brands based on two pillars: first they incorporate more geographical understanding into place branding and, second, they outline a process that allows place elements and place-based associations to combine and form the place brand.
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Branding the destination versus the place: The effects of brand complexity and identification for residents and visitors
TL;DR: In this paper, the authors conducted two empirical studies to test the role of brand complexity for residents and tourists, and found that positive place attitude and place behaviour increase with a higher brand complexity.
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Is satisfaction the key? The role of citizen satisfaction, place attachment and place brand attitude on positive citizenship behavior
Sebastian Zenker,Natascha Rütter +1 more
TL;DR: In this article, the authors empirically show the role of citizen satisfaction in the field of urban research, highlighting its strong influence on place attachment, place brand attitude and positive citizenship behavior.
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Quality of life in cities – Empirical evidence in comparative European perspective
TL;DR: In this paper, the Flash Eurobarometer 366: Quality of Life in European Cities was used to investigate aspects of urban quality of life in European cities, including availability of services, environment and social aspects in cities and neighbourhood, socio-demographic factors and city characteristics such as economic development, labour market pressures, size, location, quality of institutions and safety.
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Let them do the work: a participatory place branding approach
Sebastian Zenker,Carsten Erfgen +1 more
TL;DR: In this paper, the authors highlight the importance of residents in the place branding process and argue that their special functions as ambassadors for the place constitute the most valuable assets in place branding, thus, a participatory place branding approach involving residents is needed.
References
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Selling the City: Marketing Approaches in Public Sector Urban Planning
Gregory Ashworth,Henk Voogd +1 more
TL;DR: Cities and markets marketing theory and place marketing city-marketing as a planning tool analyzing the market shaping the product places and place images image building and the promotion of places city marketing in practice an assessment.
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New Zealand, 100% Pure. The creation of a powerful niche destination brand
TL;DR: In the case study of New Zealand, the authors in this paper examined the process by reviewing the UK phase of the research that underpinned the brand creation; the positioning strategy; and Tourism New Zealand's implementation of the brand.
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Places: Identity, Image and Reputation
TL;DR: In this article, some important distinctions in place Branding are discussed, and some practical considerations for nation Branding when place Images Change Public Diplomacy and Place Branding: Where's the Link? "Brand Europe" - Where Next? Public Sector, Private Sector Place Brandings: Is it marketing, or not? More on Brands.
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Survey research and societal change.
TL;DR: Rapid change in survey methods is likely to continue in the coming years, as survey organizations have adopted many new methods of data collection that reflect technological developments in computing and the emergence of the Internet.
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Brand Concept Maps: A Methodology for Identifying Brand Association Networks
TL;DR: Aaker et al. as discussed by the authors identify the network of strong, favorable, and unique brand associations in consumer memory, which constitutes a brand image, identifies the brand uniqueness and value to consumers, and suggests ways that the brand's equity can be leveraged in the marketplace.