The Drivers of Greenwashing
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Cites background from "The Drivers of Greenwashing"
...External/environmental Lax regulatory environment Delmas and Burbano (2011) Weak political pressure Delmas and Montes-Sancho (2010) Threat of regulation Kim and Lyon (2011) Weak pressure from environmental groups Kim and Lyon (2011); Marquis and Toffel (2013) Weak relationships with government agencies Delmas and Montes-Sancho (2010) Weak connection to industry trade groups Delmas and Montes-Sancho (2010) Weak connections to global economic system Marquis and Toffel (2013) Internal/organizational Low visibility Delmas and Montes-Sancho (2010) Large size Kim and Lyon (2011) Being “relatively” green Marquis and Toffel (2013) Growing firms Kim and Lyon (2014) Firms in a service industry Ramus and Montiel (2005)...
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...Delmas and Burbano (2011) offer a broad theoretical interdisciplinary framework that incorporates a wide range of drivers of greenwash, grouping them into three levels: external, organizational, and individual. Here, we focus our review on external and organizational drivers as these have received both theoretical and empirical attention in the extant research. We begin with an emphasis on theoretical approaches before turning to empirical findings. We summarize the drivers of greenwashing in Table 4. External drivers of greenwash include pressures from both nonmarket actors, such as regulators and NGOs, and market actors, such as consumers, investors, and competitors (Delmas & Burbano, 2011). The most important antecedent of greenwash is lax and uncertain government regulation, which creates a low chance of being punished for greenwash. This weak regulatory environment allows firms to manipulate consumer and investor demands for green products, services, and firms. Delmas and Burbano’s (2011) framework also identifies several organization-level drivers of greenwashing including firm incentive structure and ethical climate, effectiveness of intra-firm communication, and organizational inertia....
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...Delmas and Burbano (2011) offer a broad theoretical interdisciplinary framework that incorporates a wide range of drivers of greenwash, grouping them into three levels: external, organizational, and individual....
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...The papers reviewed here overwhelmingly identify corporate actors as the primary perpetrators of greenwash (e.g., Cliath, 2007; Delmas & Burbano, 2011; Fox, 1997; Kim & Lyon, 2011, 2014; Lyon & Maxwell, 2011; Lyon & Montgomery, 2013; Matejek & Gössling, 2014; Ramus & Montiel, 2005; Relaño, 2011;…...
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...2 Delmas and Burbano (2011) offer a clearer definition: “Poor environmental performance and positive communication about environmental performance" (p.65)....
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References
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"The Drivers of Greenwashing" refers background in this paper
...Organizational inertia is more likely to be prevalent in larger, older firms than in smaller, newer firms.(41) Thus, organizational inertia could explain a lag naturally occurring between a manager’s declaration of green intent and implementation of this intent, or between a CEO’s declaration of commitment to greening the company and the rest of the company’s alteration of structure and processes to truly green the company....
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5,947 citations
"The Drivers of Greenwashing" refers background in this paper
...In the product innovation literature focused on knowledge dissemination, it is argued that close and frequent interaction between R&D and other functions leads to project effectiveness.(45) Applying this concept to the context of greenwashing, we can hypothesize that a lack of frequent and close interactions between intra-firm divisions such as marketing and product development can act as an important driver of greenwashing....
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