Journal ArticleDOI
The Effectiveness of Branded Mobile Phone Apps
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TLDR
In this article, the authors used a pre-test/post-test experimental design to determine whether using popular mobile phone apps affects brand attitude and brand purchase intention, and found that using these apps has a positive persuasive impact, increasing interest in the brand and also the brand's product category.About:
This article is published in Journal of Interactive Marketing.The article was published on 2011-11-01. It has received 381 citations till now. The article focuses on the topics: Mobile phone & Phone.read more
Citations
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Journal ArticleDOI
Dynamics of information diffusion and its applications on complex networks
Zi-Ke Zhang,Zi-Ke Zhang,Chuang Liu,Xiu-Xiu Zhan,Xiu-Xiu Zhan,Xin Lu,Xin Lu,Chuxu Zhang,Yi-Cheng Zhang,Yi-Cheng Zhang +9 more
TL;DR: It is emphasized that information diffusion has great scientific depth and combines diverse research fields which makes it interesting for physicists as well as interdisciplinary researchers.
Journal ArticleDOI
Exploring the influential factors of continuance intention to use mobile Apps: Extending the expectation confirmation model
TL;DR: The findings indicate that the most important drivers of continuance intention of mobile apps are satisfaction, habit, performance expectancy, and effort expectancy.
Journal ArticleDOI
The impact of digital transformation on the retailing value chain
TL;DR: In this article, a value-creation perspective is adopted to analyze how digitization started the erosion of institutional retailing as the primary interface to the customer and identify five new sources of value creation and propose how these advance and transform competition for this interface.
Journal ArticleDOI
To App or Not to App: Engaging Consumers via Branded Mobile Apps
TL;DR: This study shows the extent to which branded apps employ transformational and informational message strategies, and a variety of brand-related content, including brand identifiers and virtual products.
Journal ArticleDOI
The Effects of Adopting and Using a Brand's Mobile Application on Customers' Subsequent Purchase Behavior
TL;DR: In this paper, the authors investigate whether adopters' spending levels will change after they use a brand's app and find that app adoption and continued use of the branded app increase future spending.
References
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Journal ArticleDOI
G*Power 3: A flexible statistical power analysis program for the social, behavioral, and biomedical sciences
TL;DR: G*Power 3 provides improved effect size calculators and graphic options, supports both distribution-based and design-based input modes, and offers all types of power analyses in which users might be interested.
Book
Communication and Persuasion: Central and Peripheral Routes to Attitude Change
TL;DR: In this article, the authors define the ELM and seine Basiskonzepte theoretisch definiert und durch eine Vielzahl empirischer Studien untermauert.
Journal ArticleDOI
Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations
Donna L. Hoffman,Thomas P. Novak +1 more
TL;DR: The authors address the role of marketing in hypermedia computer-mediated environments by considering hypermedia CMEs to be large-scale (i.e., national or global) networked enviro...
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Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement
TL;DR: This article found that manipulation of argument quality had a greater impact on attitudes under high than low involvement, but the manipulation of product endorser had a higher impact under low than high involvement.
Journal ArticleDOI
The Role of Involvement in Attention and Comprehension Processes
Richard L. Celsi,Jerry C. Olson +1 more
TL;DR: In this article, the authors present the results of a study designed to test several hypotheses concerning the effects of intrinsic and situational sources of personal relevance on felt involvement and on the amount of attention and comprehension effort, the focus of attention, and the extent of cognitive elaboration during comprehension.
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