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Journal ArticleDOI

The effects Of COVID-19 on restaurant industry: A perspective article.

26 Oct 2020-Vol. 1, Iss: 1, pp 16-21
TL;DR: In this paper, the authors discuss the impacts of COVID-19 on restaurant marketing and management practices and outline a three-pronged research agenda to stimulate knowledge development in the restaurant sector.
Abstract: This paper aims to discuss the impacts of COVID-19 on restaurant marketing and management practices and outlines a three-pronged research agenda to stimulate knowledge development in the restaurant sector. This paper is based on an overview of the relevant literature on social media in food advertising. The authors also investigated trends in hospitality services to suggest a research agenda. This paper presents a research agenda in three dimensions - Artificial Intelligence (AI) and digital media ads and the importance of social media ads during Covid 19. First, different types of artificial intelligence (mechanical, thinking and feeling) may open distinct research streams at the intersection of health crises and restaurants, in light of the COVID-19 pandemic. In addition, this paper recommends that researchers move beyond typical perspectives on precedents and the results of restaurant cleanliness and cleanliness to delve into. Moreover, to help restaurants recover from the COVID-19 pandemic. The proposed research streams are expected to provide actionable insights to promote development and sustainability in the restaurant sector. Authenticity / Value - This paper appears to be a frontier study, looking critically at the potential impacts of the COVID-19 pandemic, the impacts of COVID-19 on the restaurant industry and how restaurant owners can respond to such post-pandemic recovery challenges.
Citations
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Journal Article
TL;DR: In this article, a study was conducted to establish a relationship between brand personality and consumer personality in the perspective of fashion brands, and the results created a vital link between both the factors.
Abstract: The aim of the study was to establish a relationship between brand personality and consumer personality in the perspective of fashion brands. Since this was the first time brand personality was studied in relation to consumer personality, the results created a vital link between both the factors.

33 citations

Journal ArticleDOI
28 May 2021
TL;DR: In this paper, the authors examined the impact of social media use on consumers' restaurant choices and presented data from a questionnaire developed for examining social media usage and restaurant choice on a...
Abstract: This paper aims to examine the impact of social media use on consumers’ restaurant choices. It presents data from a questionnaire developed for examining social media use and restaurant choice on a...

7 citations

Journal ArticleDOI
27 Sep 2021
TL;DR: In this paper, the authors explore how sound influences consumer product selection in a digitalized setting and conclude that auditory stimuli strongly influence consumer selection. But only limited attention has been paid to the role and effects of audition in online marketing.
Abstract: The digital transformation of marketing leads to new forms of interaction with consumers. It has been established and well known that auditory stimuli generally affect human behavior. However, in the field of sensory marketing, only limited attention has been paid to the role and effects of audition in online marketing. In this research, we will further explore how sound influences consumer product selection in a digitalized setting. We have designed and performed an experiment in which respondents in a webshop environment were asked to select a bottle of wine from two different countries while hearing stereotypical music samples representing one of these countries. Our conclusion: In an online setting, auditory stimuli strongly influence consumer selection. In the case of constructed preferences, this effect was considerably stronger compared to well-defined preferences. These insights can help to further develop the effective use of sound stimuli in new forms of sensory marketing, such as virtual reality and other digital experiences in the marketing and sales context.

5 citations

Journal ArticleDOI
TL;DR: A detailed Google-form-based survey was conducted on 231 small cafés and restaurants in Maharashtra's major cities that opened after COVID-19 (Mumbai, Pune, Nagpur and Thane) to collect primary data as discussed by the authors .
Abstract: Abstract The aim of this research paper is to investigate the adoption of digital branding among specialty eatery start-ups in a post-pandemic environment. The study analyses the relevance of digital branding’s advantages and drawbacks, and examines the intention of specialty eateries to adopt digital branding. Additionally, the research investigates the mediating influence of digital support and awareness on the adoption of digital branding. A detailed Google-form-based survey was conducted on 231 small cafés and restaurants in Maharashtra’s major cities that opened after COVID-19 (Mumbai, Pune, Nagpur, and Thane) to collect primary data. The data was analysed using the AMOS (Analysis of Moment Structures) program. The study concludes that digital branding plays a crucial role as an independent branding strategy and enhances the performance of specialty eatery start-ups in the post-pandemic era. Furthermore, the study highlights the significant mediating effect of digital support and awareness on the adoption intention of digital branding. This research is the first of its kind to examine the intention of startups in the specialty eatery industry to use digital branding to reach their intended audience. The study utilizes a quantitative approach, contributing to the respective research area that has been predominantly qualitative in previous studies regarding digital branding adoption. The findings of this research provide valuable insights for specialty eatery start-ups and other related businesses to enhance their digital branding strategies.

1 citations

TL;DR: In this article , the authors examined the impacts of the COVID-19 pandemic on restaurant marketing practices and outlined a two-pronged approach of analyzing digital marketing and social media platforms that restaurants use to market their product.
Abstract: This paper examines the impacts of COVID-19 pandemic on restaurant marketing practices and outlines a two-pronged approach of analyzing digital marketing and social media platforms that restaurants use to market their product. The presence of COVID-19 information and practices in these marketing platforms is explored in a comparison model of restaurants between the United States and Canada. Understanding the marketing impact of these practices during a global pandemic can provide actionable insights to promote development and sustainability in the restaurant industry. Since very little research has examined the marketing strategies of restaurants during a pandemic as well as exploring a country comparison model to shed light on the global aspects of it, this paper is one of the frontier studies looking critically at the potential impacts of the COVID-19 pandemic on the restaurant industry.
References
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Journal ArticleDOI
TL;DR: The findings are consistent with person-to-person transmission of this novel coronavirus in hospital and family settings, and the reports of infected travellers in other geographical regions.

7,392 citations

Journal ArticleDOI
14 Apr 2020-JAMA
TL;DR: This study describes possible transmission of novel coronavirus disease 2019 (COVID-19) from an asymptomatic Wuhan resident to 5 family members in Anyang, a Chinese city in the neighboring province of Hubei.
Abstract: This study describes possible transmission of novel coronavirus disease 2019 (COVID-19) from an asymptomatic Wuhan resident to 5 family members in Anyang, a Chinese city in the neighboring province of Hubei.

3,818 citations


"The effects Of COVID-19 on restaura..." refers background in this paper

  • ...Whereas a few nations have overseen to viably report the detailed cases, dubious where and when modern cases will develop (Bai et al., 2020)....

    [...]

Journal ArticleDOI
Guanghai Wang1, Yun Ting Zhang1, Jin Zhao1, Jun Zhang1, Fan Jiang1 
TL;DR: It is the responsibility and keen interests of all stakeholders, from governments to parents, to ensure that the physical and mental impacts of the COVID-19 epidemic on children and adolescents are kept minimal.

1,363 citations

Journal ArticleDOI
TL;DR: An important implication from the theory is that analytical skills will become less important, as AI takes over more analytical tasks, giving the “softer” intuitive and empathetic skills even more importance for service employees.
Abstract: Artificial intelligence (AI) is increasingly reshaping service by performing various tasks, constituting a major source of innovation, yet threatening human jobs We develop a theory of AI job repl

1,176 citations


"The effects Of COVID-19 on restaura..." refers background in this paper

  • ...Moreover, the changing restaurant service landscape provides an opportunity for restaurant owners to better serve and delight guests in innovative ways through artificial intelligence and robotics (Huang & Rust, 2018)....

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  • ...In the wake of the COVID-19 pandemic, there is ample room for researchers to advance the understanding of AI-driven robots and AI and advance literature in the field (Davenport & Ronanki, 2018; Huang & Rust, 2018; Mariani et al., 2020)....

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  • ...Differences in service preferences (Mariani, 2019; Mariani et al., 2018; Huang & Rust, 2018), for example, regarding sterilization and hygiene standards....

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Journal ArticleDOI
TL;DR: In this article, the authors examined the personality correlates (Neuroticism, Extraversion, Openness-to-Experience, Agreeableness, Conscientiousness, Sociability and Need-for-Cognition) of social and informational use of the two largest SNS: Facebook and Twitter.

919 citations


"The effects Of COVID-19 on restaura..." refers background in this paper

  • ...Here we can assume the role of social media ads as being very compelling and appealing to the potential audience which keeps them updated on the various phenomena (Hughes et al., 2012)....

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