The impact of consumer trust on attitudinal loyalty and purchase intentions in B2C e-marketplaces: Intermediary trust vs. seller trust
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Cites background or result from "The impact of consumer trust on att..."
...Even if the impact of risks upon trust has been repeatedly discussed in the literature (Hong and Cho, 2011; Dowling, 1999; Laroche et al., 2004; Kiang et al., 2011), this study reveals that product (H5; H6) and web-vendor oriented risks (H8; H9) influence trust (and ultimately purchasing decisions) to almost the same extent....
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...These findings are in accordance with the results from the studies of Hong and Cho (2011), Taylor and Strutton (2010), and Wang and Chang (2013), which also present the importance of web-vendors' trustworthiness and consumers' concern for potential fraud during online transactions....
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...Moreover, the consumers' level of trust in the online platform, and in its safety and security, helps to construct a psychological belief in the e-vendor which ultimately determines the likelihood of a sale being made (Hong and Cho, 2011)....
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...It plays a crucial role in determining online purchasing intentions (Hong and Cho, 2011) and shopping decisions (Buttner and Goritz, 2008)....
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...Even if the impact of risks upon trust has been repeatedly discussed in the literature (Hong and Cho, 2011; Dowling, 1999; Laroche et al., 2004; Kiang et al., 2011), this study reveals that product (H5; H6) and web-vendor oriented risks (H8; H9) influence trust (and ultimately purchasing decisions)…...
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283 citations
Cites background from "The impact of consumer trust on att..."
...Trust belief is an important precursor to online consumers forming a psychological belief in e-vendors (Hong & Cho, 2011; Palvia, 2009)....
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279 citations
Cites background from "The impact of consumer trust on att..."
...Research model. way, although the acceptance of trust involves taking certain risks (Hong & Cho, 2011)....
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...…2014) e Purchase Intention X X X X X (Hsu et al., 2006) EDT; TPB Continuance Intention X X (Vijayasarathy, 2004) TAM; TPB; TRA Intention X X X (Hong & Cho, 2011) e Purchase Intention X X X X (Teo & Liu, 2005) TRA Willingness to buy X X X (Connolly & Bannister, 2007) e Perceived Risk X X X…...
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278 citations
References
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"The impact of consumer trust on att..." refers background in this paper
...In general, convergent alidity can be claimed when critical ratios (CR) are 2 or above, stanardized factor loadings are 0.5 or above, and averaged variances xpected (AVE’s) are 0.5 or above (Fornell & Larcker, 1981; Hair t al., 2006)....
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36,032 citations
34,720 citations
"The impact of consumer trust on att..." refers background in this paper
...Construct validity can be evaluated by assessing (1) unidimensionality, (2) convergent validity, (3) discriminant validity, and (4) nomological validity (Anderson & Gerbing, 1988)....
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26,683 citations
"The impact of consumer trust on att..." refers background in this paper
...From the perspecive of the theory of reasoned action (TRA), favorable trust does ot directly lead to positive behavioral intention, but instead first ffects the attitude, which then brings about changes in intenions and behavior (Ajzen & Fishbein, 1980)....
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19,920 citations