Journal ArticleDOI
The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic
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This article is published in Psychology & Marketing.The article was published on 2019-10-01. It has received 209 citations till now. The article focuses on the topics: Influencer marketing & Mechanism (sociology).read more
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Social media influencer marketing: A systematic review, integrative framework and future research agenda
Journal ArticleDOI
Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs
TL;DR: Zhang et al. as discussed by the authors found that social media followers' emotional attachment to influencers is an important precedent that affects the followers' behavioral inclination to accept the SMIs' endorsements.
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The commercialization of social media stars: a literature review and conceptual framework on the strategic use of social media influencers
TL;DR: In this article, a review provides insight into the research on the strategic use of social media influencers and a search in the Scopus database yielded a total of 154 peer-reviewed academic publications focussing on social media influence.
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Attractiveness, trustworthiness and expertise – social influencers’ winning formula?
TL;DR: In this paper, the authors explored whether the requirements of influencers' attractiveness, expertise, and trustworthiness are relevant for online influencer campaigns and found that the most important requirement is trustworthiness, followed by attractiveness; surprisingly, the relevance of expertise is virtually nil.
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Identifying influencers on social media
Paul Harrigan,Timothy M. Daly,Kristof Coussement,Kristof Coussement,Julie A. Lee,Geoffrey N. Soutar,Uwana Evers +6 more
TL;DR: Findings show that market mavens (when compared to non-mavens) have more followers, post more often, have less readable posts, use more uppercase letters, use less distinct words, and use hashtags more often.
References
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Journal ArticleDOI
Developing Buyer-Seller Relationships:
TL;DR: For example, this paper pointed out that most of the research and too many of the marketing strategies treat buyer-seller exchange as a primary concern. But, they also pointed out, "too much research and practice have focused persistently on exchange between buyers and sellers".
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The chameleon effect: The perception–behavior link and social interaction.
Tanya L. Chartrand,John A. Bargh +1 more
TL;DR: The authors suggest that the mechanism involved is the perception-behavior link, the recently documented finding that the mere perception of another's behavior automatically increases the likelihood of engaging in that behavior oneself.
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Determinants of consumer engagement in electronic word-of-mouth in social networking sites
TL;DR: In this paper, a conceptual model that identifies tie strength, homophily, trust, normative and informational interpersonal influence as an important antecedent to eWOM behavior in SNSs was developed and tested.
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Seeking the Ideal Form: Product Design and Consumer Response:
TL;DR: The physical form or design of a product is an unquestioned determinant of its marketplace success as mentioned in this paper, and a good design attracts consumers to a product, communicates to them, and adds value to the product.
Journal ArticleDOI
Using Nonconscious Behavioral Mimicry to Create Affiliation and Rapport
TL;DR: Results suggest that behavioral mimicry may be part of a person's repertoire of behaviors, used nonconsciously, when there is a desire to create rapport.
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