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The Nature and Origins of Mass Opinion

28 Aug 1992-
TL;DR: Zaller as discussed by the authors developed a comprehensive theory to explain how people acquire political information from elites and the mass media and convert it into political preferences, and applied this theory to the dynamics of public opinion on a broad range of subjects, including domestic and foreign policy, trust in government, racial equality, and presidential approval, as well as voting behaviour in U.S. House, Senate and presidential elections.
Abstract: In this 1992 book John Zaller develops a comprehensive theory to explain how people acquire political information from elites and the mass media and convert it into political preferences. Using numerous specific examples, Zaller applies this theory to the dynamics of public opinion on a broad range of subjects, including domestic and foreign policy, trust in government, racial equality, and presidential approval, as well as voting behaviour in U.S. House, Senate, and presidential elections. The thoery is constructed from four basic premises. The first is that individuals differ substantially in their attention to politics and therefore in their exposure to elite sources of political information. The second is that people react critically to political communication only to the extent that they are knowledgeable about political affairs. The third is that people rarely have fixed attitudes on specific issues; rather, they construct 'preference statements' on the fly as they confront each issue raised. The fourth is that, in constructing these statements, people make the greatest use of ideas that are, for various reasons, the most immediately salient to them. Zaller emphasizes the role of political elites in establishing the terms of political discourse in the mass media and the powerful effect of this framing of issues on the dynamics of mass opinion on any given issue over time.
Citations
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Journal ArticleDOI
TL;DR: Reaching this goal would require a more self-con- scious determination by communication scholars to plumb other fields and feed back their studies to outside researchers, and enhance the theoretical rigor of communication scholarship proper.
Abstract: deficient core knowledge, I propose that we turn an osten- sible weakness into a strength. We should identify our mission as bring- ing together insights and theories that would otherwise remain scattered in other disciplines. Because of the lack of interchange among the disci- plines, hypotheses thoroughly discredited in one field may receive wide acceptance in another. Potential research paradigms remain fractured, with pieces here and there but no comprehensive statement to guide re- search. By bringing ideas together in one location, communication can aspire to become a master discipline that synthesizes related theories and concepts and exposes them to the most rigorous, comprehensive state- ment and exploration. Reaching this goal would require a more self-con- scious determination by communication scholars to plumb other fields and feed back their studies to outside researchers. At the same time, such an enterprise would enhance the theoretical rigor of communication scholarship proper. The idea

11,643 citations

Book
01 Jan 2005
TL;DR: The authors presented a model of social change that predicts how the value systems play a crucial role in the emergence and flourishing of democratic institutions, and that modernisation brings coherent cultural changes that are conducive to democratisation.
Abstract: This book demonstrates that people's basic values and beliefs are changing, in ways that affect their political, sexual, economic, and religious behaviour. These changes are roughly predictable: to a large extent, they can be interpreted on the basis of a revised version of modernisation theory presented here. Drawing on a massive body of evidence from societies containing 85 percent of the world's population, the authors demonstrate that modernisation is a process of human development, in which economic development gives rise to cultural changes that make individual autonomy, gender equality, and democracy increasingly likely. The authors present a model of social change that predicts how the value systems play a crucial role in the emergence and flourishing of democratic institutions - and that modernisation brings coherent cultural changes that are conducive to democratisation.

3,016 citations

Journal ArticleDOI
TL;DR: The discursive institutionalism of as discussed by the authors is a more dynamic approach to institutional change than the older three new institutionalisms, which can be categorized into two types, cognitive and normative, and it comes in two forms: coordinative discourse among policy actors and communicative discourse between political actors and the public.
Abstract: The newest “new institutionalism,” discursive institutionalism, lends insight into the role of ideas and discourse in politics while providing a more dynamic approach to institutional change than the older three new institutionalisms. Ideas are the substantive content of discourse. They exist at three levels—policies, programs, and philosophies—and can be categorized into two types, cognitive and normative. Discourse is the interactive process of conveying ideas. It comes in two forms: the coordinative discourse among policy actors and the communicative discourse between political actors and the public. These forms differ in two formal institutional contexts; simple polities have a stronger communicative discourse and compound polities a stronger coordinative discourse. The institutions of discursive institutionalism, moreover, are not external-rule-following structures but rather are simultaneously structures and constructs internal to agents whose “background ideational abilities” within a given “meanin...

2,232 citations


Cites background from "The Nature and Origins of Mass Opin..."

  • ...There is an extensive literature on how elites shape mass public opinion by establishing the terms of the discourse and by framing the issues for the mass media and, thereby, for the mass public (e.g., Zaller 1992; see discussion in Art 2006, ch. 2)....

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Journal ArticleDOI
TL;DR: Positive relationships between intensity of Facebook use and students' life satisfaction, social trust, civic engagement, and political participation are found, suggesting that online social networks are not the most effective solution for youth disengagement from civic duty and democracy.
Abstract: This study examines if Facebook, one of the most popular social network sites among college students in the U.S., is related to attitudes and behaviors that enhance individuals' social capital. Using data from a random web survey of college students across Texas (n = 2,603), we find positive relationships between intensity of Facebook use and students' life satisfaction, social trust, civic engagement, and political participation. While these findings should ease the concerns of those who fear that Facebook has mostly negative effects on young adults, the positive and significant associations between Facebook variables and social capital were small, suggesting that online social networks are not the most effective solution for youth disengagement from civic duty and democracy.

2,070 citations

Journal ArticleDOI
TL;DR: The authors investigated the prevalence of five news frames identified in earlier studies on framing and framing effects: attribution of responsibility, conflict, human interest, economic consequences, and morality, and found that the use of news frames depended on both the type of outlet and the topic most significant differences were not between media (television vs the press) but between sensationalist vs serious types of news outlets.
Abstract: We investigated the prevalence of 5 news frames identified in earlier studies on framing and framing effects: attribution of responsibility, conflict, human interest, economic consequences, and morality We content analyzed 2,601 newspaper stories and 1,522 television news stories in the period surrounding the Amsterdam meetings of European heads of state in 1997 Our results showed that, overall, the attribution of responsibility frame was most commonly used in the news, followed by the conflict, economic consequences, human interest, and morality frames, respectively The use of news frames depended on both the type of outlet and the type of topic Most significant differences were not between media (television vs the press) but between sensationalist vs serious types of news outlets Sober and serious newspapers and television news programs more often used the responsibility and conflict frames in the presentation of news, whereas sensationalist outlets more often used the human interest frame

2,006 citations


Additional excerpts

  • ...Over the past 25 years, an impressive literature has contributed to our understanding of frames and framing effects (e.g., Edelman, 1993; Entman, 1991, 1993; Fiske & Taylor, 1991; Gamson, 1992; Goffman, 1974; Graber, 1988, 1993; Iyengar, 1991; Iyengar & Simon, 1993; McLeod, Kosicki, & McLeod, 1994; Neuman, Just, & Crigler, 1992; Price, Tewksbury, & Powers, 1997; Tuchman, 1978; Zaller, 1992)....

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