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Journal ArticleDOI

The Norm Activation Model: An exploration of the functions of anticipated pride and guilt in pro-environmental behaviour

TL;DR: In this article, the authors provide an overview of the literature that refers to anticipated pride and guilt within the Norm Activation Model (NAM), and they aim to increase their understanding of these associations through theoretical arguments and a study conducted in the Netherlands.
About: This article is published in Journal of Economic Psychology.The article was published on 2013-12-01. It has received 592 citations till now. The article focuses on the topics: Self-conscious emotions & Pride.
Citations
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Journal ArticleDOI
TL;DR: In this article, the authors present a comprehensive overview of the drivers for and barriers against consumer adoption of plug-in EVs, as well as an overview of theoretical perspectives that have been utilized for understanding consumer intentions and adoption behavior towards EVs, identifying gaps and limitations in existing research and suggest areas in which future research would be able to contribute.
Abstract: In spite of the purported positive environmental consequences of electrifying the light duty vehicle fleet, the number of electric vehicles (EVs) in use is still insignificant. One reason for the modest adoption figures is that the mass acceptance of EVs to a large extent is reliant on consumers’ perception of EVs. This paper presents a comprehensive overview of the drivers for and barriers against consumer adoption of plug-in EVs, as well as an overview of the theoretical perspectives that have been utilized for understanding consumer intentions and adoption behavior towards EVs. In addition, we identify gaps and limitations in existing research and suggest areas in which future research would be able to contribute.

788 citations


Cites background from "The Norm Activation Model: An explo..."

  • ...Consumer emotions are shown to be important in the domain of car purchase (Steg, 2005), pro-environmental behavior (Bamberg and Möser, 2007; Onwezen et al., 2013; Steg and Vlek, 2009), consumer adoption of innovations (Shih and Schau, 2011; Watson and Spence, 2007) and consumer adoption of EVs…...

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  • ...Moreover, the influence of emotions on intentions to adopt are theorized and shown to be varied in different pro-environmental behavior contexts (Bamberg and Möser, 2007; Onwezen et al., 2013)....

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Journal ArticleDOI
TL;DR: A review of the academic literature from marketing and behavioral science that exa... as mentioned in this paper highlights the important role of marketing in encouraging sustainable consumption, and presents a review of marketing and behavioural science literature that support sustainable consumption.
Abstract: Highlighting the important role of marketing in encouraging sustainable consumption, the current research presents a review of the academic literature from marketing and behavioral science that exa...

650 citations


Cites background from "The Norm Activation Model: An explo..."

  • ...Sustainable behaviors can both decrease negative and increase positive emotions (Onwezen, Antonides, and Bartels 2013; Rezvani, Jansson, and Bengtsson 2017; Sun and Trudel 2017)....

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  • ...Guilt can influence sustainable intentions and behaviors (Carrus, Passafaro, and Bonnes 2008; Jiménez and Yang 2008; Luchs and Mooradian 2012; Mallett, Melchiori, and Strickroth 2013; Muralidharan and Sheehan 2018; Onwezen, Antonides, and Bartels 2013)....

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Journal ArticleDOI
Heesup Han1
TL;DR: In this article, a comprehensive understanding of the formation of travelers' pro-environmental intentions in a green lodging context by merging value-belief-norm theory and the theory of planned behavior into one theoretical framework and by considering the moderating impact of non-green alternatives' attractiveness.

620 citations

Journal ArticleDOI
TL;DR: The authors examined the intention to behave pro-environmentally while traveling amongst young group tour travelers by adopting an empirically validated value-belief-norm theory and merging it with Vroom's expectancy theory.

333 citations

Journal ArticleDOI
TL;DR: In this article, the authors examined the influence of ecodesigned packaging on consumers' response and found that purchase intention towards ecofriendly packaging is significantly influenced by personal norms, attitude, environmental concern and willingness to pay.

320 citations

References
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Journal ArticleDOI
TL;DR: In this article, the adequacy of the conventional cutoff criteria and several new alternatives for various fit indexes used to evaluate model fit in practice were examined, and the results suggest that, for the ML method, a cutoff value close to.95 for TLI, BL89, CFI, RNI, and G...
Abstract: This article examines the adequacy of the “rules of thumb” conventional cutoff criteria and several new alternatives for various fit indexes used to evaluate model fit in practice. Using a 2‐index presentation strategy, which includes using the maximum likelihood (ML)‐based standardized root mean squared residual (SRMR) and supplementing it with either Tucker‐Lewis Index (TLI), Bollen's (1989) Fit Index (BL89), Relative Noncentrality Index (RNI), Comparative Fit Index (CFI), Gamma Hat, McDonald's Centrality Index (Mc), or root mean squared error of approximation (RMSEA), various combinations of cutoff values from selected ranges of cutoff criteria for the ML‐based SRMR and a given supplemental fit index were used to calculate rejection rates for various types of true‐population and misspecified models; that is, models with misspecified factor covariance(s) and models with misspecified factor loading(s). The results suggest that, for the ML method, a cutoff value close to .95 for TLI, BL89, CFI, RNI, and G...

76,383 citations

Journal ArticleDOI
TL;DR: Ajzen, 1985, 1987, this article reviewed the theory of planned behavior and some unresolved issues and concluded that the theory is well supported by empirical evidence and that intention to perform behaviors of different kinds can be predicted with high accuracy from attitudes toward the behavior, subjective norms, and perceived behavioral control; and these intentions, together with perceptions of behavioral control, account for considerable variance in actual behavior.

65,095 citations


"The Norm Activation Model: An explo..." refers background in this paper

  • ...Moreover, a stream of research integrates the NAM with the Theory of Planned Behaviour (TPB)....

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  • ...These associations remained after including the Theory of Planned Behaviour in the NAM, although in the integrated NAM– TPB model, anticipated emotions affected behaviour via behavioural intentions....

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  • ...Studies on the effects of anticipated emotions on individual decision making have mainly been conducted in the context of rational choice models, such as the Theory of Planned Behaviour (Ajzen, 1991)....

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  • ...Some studies (Bamberg, Hunecke, & Blöbaum, 2007; Bamberg & Möser, 2007) have integrated the NAM with the Theory of Planned Behaviour (TPB, Ajzen, 1991)....

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Book
27 May 1998
TL;DR: The book aims to provide the skills necessary to begin to use SEM in research and to interpret and critique the use of method by others.
Abstract: Designed for students and researchers without an extensive quantitative background, this book offers an informative guide to the application, interpretation and pitfalls of structural equation modelling (SEM) in the social sciences. The book covers introductory techniques including path analysis and confirmatory factor analysis, and provides an overview of more advanced methods such as the evaluation of non-linear effects, the analysis of means in convariance structure models, and latent growth models for longitudinal data. Providing examples from various disciplines to illustrate all aspects of SEM, the book offers clear instructions on the preparation and screening of data, common mistakes to avoid and widely used software programs (Amos, EQS and LISREL). The book aims to provide the skills necessary to begin to use SEM in research and to interpret and critique the use of method by others.

42,102 citations

Journal ArticleDOI
TL;DR: A quantitative integration and review of research on the Theory of Planned Behaviour and the subjective norm, which found that intentions and self-predictions were better predictors of behaviour than attitude, subjective norm and PBC.
Abstract: The Theory of Planned Behaviour (TPB) has received considerable attention in the literature. The present study is a quantitative integration and review of that research. From a database of 185 independent studies published up to the end of 1997, the TPB accounted for 27% and 39% of the variance in behaviour and intention, respectively. The perceived behavioural control (PBC) construct accounted for significant amounts of variance in intention and behaviour, independent of theory of reasoned action variables. When behaviour measures were self-reports, the TPB accounted for 11% more of the variance in behaviour than when behaviour measures were objective or observed (R2s = .31 and .21, respectively). Attitude, subjective norm and PBC account for significantly more of the variance in individuals' desires than intentions or self-predictions, but intentions and self-predictions were better predictors of behaviour. The subjective norm construct is generally found to be a weak predictor of intentions. This is partly attributable to a combination of poor measurement and the need for expansion of the normative component. The discussion focuses on ways in which current TPB research can be taken forward in the light of the present review.

8,889 citations


"The Norm Activation Model: An explo..." refers methods in this paper

  • ...The TPB is one of the most influential theories in social and health psychology (Armitage & Conner, 2001) and has also been validated in the context of pro-environmental behaviour (Arvola et al., 2008)....

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Book ChapterDOI
TL;DR: In this paper, a theoretical model of personal normative influences on altruism is presented, which suggests that altruistic behavior is causally influenced by feelings of moral obligation to act on one's personally held norms.
Abstract: Publisher Summary Central to the theoretical model of personal normative influences on altruism presented in this chapter is the idea that altruistic behavior is causally influenced by feelings of moral obligation to act on one's personally held norms. Research supporting this central tenet of the model has demonstrated associations between personal norms and behavior rather than causal relations. These associations are partly causal because the associations appear primarily in the presence of personality conditions conducive to norm activation and are absent when personality conditions are conducive to deactivation, and attributes of personal norms (e.g., centrality, stability, and intensity) relate to altruism singly or in combination, in ways predicted when the causal impact of anticipated moral costs on behavior is assumed. Studies show that variations in situational conditions conducive to activation of moral obligation also influence the relationship between personal norms and behavior. There is ample evidence that variables that foster movement through the activation process—according to the theoretical model—are themselves related to altruistic behavior (e.g., seriousness of need and uniqueness of responsibility). The study of how personal norms are related to altruism is a part of a larger enterprise—the investigation of attitude–behavior relations in general.

3,738 citations


"The Norm Activation Model: An explo..." refers background in this paper

  • ...Several studies (e.g., Schwartz, 1977; Thøgersen, 2009) have proposed that anticipated pride and guilt are associated with personal norms within the NAM; however, this research specifies the relationship between anticipated emotions and personal norms in different ways....

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  • ...The model states that these personal norms are determined by two factors: the awareness that performing (or not performing) the particular behaviour has certain consequences, and the feeling of responsibility for performing the specific behaviour (Schwartz, 1977)....

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  • ...Schwartz (1977) states that these norms are actively experienced ‘‘as feelings of moral obligation not as intentions’’ (p. 227)....

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  • ...…Q01 PsycINFO classification: 2360 Keywords: Emotion sustainable Consumer Attitudes & Behavior General Environmental Economics Norms Self-regulation a b s t r a c t The Norm Activation Model (NAM; Schwartz, 1977) is a vested model that explains altruistic and environmentally friendly behaviour....

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  • ...This paper aims to contribute to this understanding by assessing the role of anticipated pride and guilt within the Norm Activation Model (NAM) (Schwartz, 1977)....

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Trending Questions (1)
Who is the author of Norm Activation Model (NAM)?

The author of the Norm Activation Model (NAM) is Schwartz (1977).