The Norm Activation Model: An exploration of the functions of anticipated pride and guilt in pro-environmental behaviour
Citations
788 citations
Cites background from "The Norm Activation Model: An explo..."
...Consumer emotions are shown to be important in the domain of car purchase (Steg, 2005), pro-environmental behavior (Bamberg and Möser, 2007; Onwezen et al., 2013; Steg and Vlek, 2009), consumer adoption of innovations (Shih and Schau, 2011; Watson and Spence, 2007) and consumer adoption of EVs…...
[...]
...Moreover, the influence of emotions on intentions to adopt are theorized and shown to be varied in different pro-environmental behavior contexts (Bamberg and Möser, 2007; Onwezen et al., 2013)....
[...]
650 citations
Cites background from "The Norm Activation Model: An explo..."
...Sustainable behaviors can both decrease negative and increase positive emotions (Onwezen, Antonides, and Bartels 2013; Rezvani, Jansson, and Bengtsson 2017; Sun and Trudel 2017)....
[...]
...Guilt can influence sustainable intentions and behaviors (Carrus, Passafaro, and Bonnes 2008; Jiménez and Yang 2008; Luchs and Mooradian 2012; Mallett, Melchiori, and Strickroth 2013; Muralidharan and Sheehan 2018; Onwezen, Antonides, and Bartels 2013)....
[...]
620 citations
333 citations
320 citations
References
76,383 citations
65,095 citations
"The Norm Activation Model: An explo..." refers background in this paper
...Moreover, a stream of research integrates the NAM with the Theory of Planned Behaviour (TPB)....
[...]
...These associations remained after including the Theory of Planned Behaviour in the NAM, although in the integrated NAM– TPB model, anticipated emotions affected behaviour via behavioural intentions....
[...]
...Studies on the effects of anticipated emotions on individual decision making have mainly been conducted in the context of rational choice models, such as the Theory of Planned Behaviour (Ajzen, 1991)....
[...]
...Some studies (Bamberg, Hunecke, & Blöbaum, 2007; Bamberg & Möser, 2007) have integrated the NAM with the Theory of Planned Behaviour (TPB, Ajzen, 1991)....
[...]
42,102 citations
8,889 citations
"The Norm Activation Model: An explo..." refers methods in this paper
...The TPB is one of the most influential theories in social and health psychology (Armitage & Conner, 2001) and has also been validated in the context of pro-environmental behaviour (Arvola et al., 2008)....
[...]
3,738 citations
"The Norm Activation Model: An explo..." refers background in this paper
...Several studies (e.g., Schwartz, 1977; Thøgersen, 2009) have proposed that anticipated pride and guilt are associated with personal norms within the NAM; however, this research specifies the relationship between anticipated emotions and personal norms in different ways....
[...]
...The model states that these personal norms are determined by two factors: the awareness that performing (or not performing) the particular behaviour has certain consequences, and the feeling of responsibility for performing the specific behaviour (Schwartz, 1977)....
[...]
...Schwartz (1977) states that these norms are actively experienced ‘‘as feelings of moral obligation not as intentions’’ (p. 227)....
[...]
...…Q01 PsycINFO classification: 2360 Keywords: Emotion sustainable Consumer Attitudes & Behavior General Environmental Economics Norms Self-regulation a b s t r a c t The Norm Activation Model (NAM; Schwartz, 1977) is a vested model that explains altruistic and environmentally friendly behaviour....
[...]
...This paper aims to contribute to this understanding by assessing the role of anticipated pride and guilt within the Norm Activation Model (NAM) (Schwartz, 1977)....
[...]