The nutritional health of the nation: diet, exercise and health.
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...…‘body project’ (Shilling, 1993), or ‘cult of physicality’, (in which exercise and rational dietary practices associated with the development of bodily strength and fitness are seen as the route to health), seems to be a particularly male phenomenon (Paxton et al., 1994; Goode et al., 1996)....
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Cites background from "The nutritional health of the natio..."
...Given that nearly half of all American adults report difficulty understanding and using health information [53], and a poor understanding of health information is associated with worse health outcomes [54], educational messages that are simple and linked to benefits of making behavioral changes may be the most effective in aiding behavioral change [55,56]....
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References
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