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Book

The Politics of Postmodernism

01 Jan 1989-
TL;DR: In this article, the postmodernist representation is de-naturalized the natural, Photographic discourse, Telling Stories: fiction and history, Re-presenting the past: 'total history' de-totalized, Knowing the past in the present, The archive as text.
Abstract: General editor's preface. Acknowledgements. 1. Representing the postmodern: What is postmodernism? Representation and its politics, Whose postmodernism? Postmodernity, postmodernism, and modernism. 2. Postmodernist representation: De-naturalizing the natural, Photographic discourse, Telling Stories: fiction and history. 3. Re-presenting the past: 'Total history' de-totalized, Knowing the past in the present, The archive as text. 4. The politics of parody: Parodic postmodern representation, Double-coded politics, Postmodern film? 5. Text/image border tensions: The paradoxes of photography, The ideological arena of photo-graphy, The politics of address 6. Postmodernism and feminisms: Politicizing desire, Feminist postmodernist parody, The private and the public. Concluding note: some directed reading. Bibliography. Index.
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Book ChapterDOI
01 Jan 2001

2 citations

Journal ArticleDOI
31 Dec 2020
TL;DR: In this article, a research venture has been undertaken to divulge postmodernity in prevailing social structure through "The Forty Rules of Love" by Elif Shafak, which revealed societal and cultural issues prevailing in present times.
Abstract: As the term indicates, postmodernity or postmodern condition refers to social, cultural or economic conditions that emerged in western society after modern age. It can safely be considered as counterpart of modern outlook. This research venture has been undertaken to divulge postmodernity in prevailing social structure through “The Forty Rules of Love” by Elif Shafak. This novel has been scrutinized deeper keeping in view postmodernity. The results unlock depiction of the pop culture, hypocrisy, dual standards, quest for meaning and purpose in life, social follies and wavering personalities by the author. This research paper winds up that the author has, by highlighting postmodern elements in the novel, revealed societal and cultural issues prevailing in present times.

2 citations

Journal ArticleDOI
TL;DR: In this paper, the authors analyze the expression types and aesthetic meanings of fashion photographs adopting parodic storytelling in fashion magazines and find that the humor of deviation comes from fun and interest generated by the play of intent transformation and reconstruction of the original.
Abstract: The purpose of this study is to analyze the expression types and aesthetic meanings of fashion photographs adopting parody storytelling. The expressions of parody storytelling in advertising into the following five 5 types: parody of literature, movies, TV programs, art, and social issues. Therefore, in this study, we analyzed fashion photographs adopting parody storytelling from literature, movies, TV programs, art, and social issues, in fashion magazines. The meanings of fashion photographs adopting parody storytelling are as follows: First, the photographs adopting parody storytelling create new meanings with respect to a changeable narrative by transforming the original. Second, the humor of deviation comes from fun and interest generated the play of intent transformation and reconstruction of the original. Third, the photographs adopting parody storytelling of social issues suggest current messages. There is a growing tendency toward the value and the meanings of storytelling, and the various contents that have become the motive of the parody have important meanings. In particular, the analysis of expression methods and meanings of storytelling will contribute to raising the brand image through an effective fashion photographs project strategy. A story can be used as a source of inspiration and can contribute various ideas for a fashion photo-shoot and for fashion marketing.

2 citations


Additional excerpts

  • ...또한 패러디는 매체를 통해 재현의 한계와 위력을 동시에 의식시키고, 해체적으로 비판 하며 창조적인 것[10]이기 때문에 광고 디자인의 창조적 표현전 략에 큰 영향을 준다....

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Journal ArticleDOI
TL;DR: In this paper, an interpretation of artworks by a selected group of artists who contributed to the "Creative Creatures" project is presented, where the artworks rather represent their own fictional worlds, far removed from the original composite creatures created by Marley who each seems to function in its own fictional world.
Abstract: The basic concern of this article is to offer an interpretation of artworks by a selected group of artists who contributed to the “Creative creatures” project. The original creatures created by the artist, Ian Marley, based on narration by his son, Joshua, seem at first glance to suggest an underlying theme of fantasy. However, certain interpretative artworks by artists such as those by Diane Victor, Flip Hattingh and Angus Taylor seem to display a shift from the originally perceived element of fantasy. The artworks rather each represents their own fictional worlds, far removed from the original composite creatures created by Marley who each seems to function in its own fictional world. The superimposition of the incongruous worlds suggests a measure of tension that hinges on progressive notions of archaeology, history and possible worlds.

2 citations