Journal ArticleDOI
The Positioning and Competitive Strategies of Higher Education Institutions in the United Arab Emirates.
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TLDR
In this paper, the authors investigated how higher education institutions in the United Arab Emirates (UAE) position themselves and compete with one another, and used hierarchical cluster analysis to identify strategic groups and institutional competitive strategies in the UAE higher education market.Abstract:
The purpose of this paper is to discover how higher education institutions may segment the market in a competitive higher education hub and to assess the usefulness of strategic group analysis as an analytical technique for market and competitor analysis. As a case example of a competitive higher education market, this research investigates how higher education institutions in the United Arab Emirates (UAE) position themselves and compete with one another.,The research relied mainly on secondary data, which were obtained from the websites of institutions and regulatory bodies. Then, hierarchical cluster analysis was used to identify strategic groups and institutional competitive strategies in the UAE higher education market. A panel of experts helped interpret and explain the cluster results.,Eight distinct institutional clusters were identified, which include public- and privately-owned institutions, as well as elite and specialist institutions. Institution and programme accreditation were found to be particularly important in the UAE market. The institutions in each group appear to operate in a particular market segment, targeting students who have similar needs and wants, and who often share similar demographic features.,It is concluded that strategic group analysis may help institutions to evaluate potential markets, select target segments and develop competitive strategies. In the UAE market context, the results demonstrate how institutions may position themselves to create strong and distinctive identities. The results of the research may be of interest to higher education institutions that operate in competitive markets, and particularly those that want to evaluate foreign markets.,This is believed to be the first study to use a strategic group approach for analysing competitors in a higher education hub.read more
Citations
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Evaluating service quality and performance of higher education institutions: a systematic review and a post-COVID-19 outlook
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The Determinants of University Strategic Positioning: A Reappraisal of the Organisation.
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A comprehensive model for assessing the quality in higher education institutions
TL;DR: In this article, the authors proposed a comprehensive model for assessing the quality of academic programs in higher education institutions (HEIs) by adopting the TQM philosophy, based on a sample of 377 responses from higher education academics, experts and professionals in Sweden, partial least squares structural equation modeling (PLS-SEM) technique was used to empirically test the proposed hypotheses and validate the model.
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Understanding the Role of Technological Factors and External Pressures in Smart Classroom Adoption.
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References
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Journal ArticleDOI
Education Hubs: A Fad, a Brand, an Innovation?
TL;DR: The most recent developments are education hubs as mentioned in this paper which are being used by countries who are trying to build a critical mass of local and foreign actors, including students, education institutions, companies, knowledge industries, science and technology centers, who engage in education, training, knowledge production, and innovation initiatives.
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The international branch campus as transnational strategy in higher education
Stephen Wilkins,Jeroen Huisman +1 more
TL;DR: In this article, the authors investigated the motivations and decisions of universities to establish international branch campuses and found that university managements' considerations can be explained by the concepts of legitimacy, status, institutional distance, risk-taking, riskavoidance and the desire to secure new sources of revenue.
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Higher education in the United Arab Emirates: an analysis of the outcomes of significant increases in supply and competition
TL;DR: In this article, the outcomes and impacts of this market situation on student recruitment, the student experience, quality and institutional strategies are analyzed in the context of local political and social issues.
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University Choice: what do we know, what don’t we know and what do we still need to find out?
Jane Hemsley-Brown,Izhar Oplatka +1 more
TL;DR: In this paper, the authors systematically document, scrutinise and critically analyze the current research literature on higher education choice to: establish the scope of the studies; map the factors associated with choice; identify the key strengths and weaknesses in the research literature; critically analyse the extant research and make recommendations for further research in this field.
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Why Branch Campuses May Be Unsustainable
TL;DR: According to the Observatory on Borderless Higher Education, the number of branch campuses has increased by 43 percent to a total of 162 between 2006 and 2009 (See Rosa Becker's article in this issue of IHE) as discussed by the authors.