Book•
The Practice of Management
01 Jan 1954-
TL;DR: A classic since its publication in 1954, The Practice of Management was the first book to look at management as a whole and being a manager as a separate responsibility as mentioned in this paper. And it remains an essential book for students, aspiring managers and seasoned professionals.
Abstract: A classic since its publication in 1954, The Practice of Management was the first book to look at management as a whole and being a manager as a separate responsibility. The Practice of Management created the discipline of modern management practices. Readable, fundamental, and basic, it remains an essential book for students, aspiring managers, and seasoned professionals.
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TL;DR: The authors argue that service provision rather than goods is fundamental to economic exchange and argue that the new perspectives are converging to form a new dominant logic for marketing, one in which service provision is fundamental for economic exchange.
Abstract: Marketing inherited a model of exchange from economics, which had a dominant logic based on the exchange of “goods,” which usually are manufactured output The dominant logic focused on tangible resources, embedded value, and transactions Over the past several decades, new perspectives have emerged that have a revised logic focused on intangible resources, the cocreation of value, and relationships The authors believe that the new perspectives are converging to form a new dominant logic for marketing, one in which service provision rather than goods is fundamental to economic exchange The authors explore this evolving logic and the corresponding shift in perspective for marketing scholars, marketing practitioners, and marketing educators
12,760 citations
Abstract: Considerable progress has been made in identifying market-driven businesses, understanding what they do, and measuring the bottom-line consequences of their orientation to their markets. The next c...
6,313 citations
TL;DR: In this article, the authors trace the evolution of the concept and definition of corporate social responsibility (CSR) and present an interesting history associated with the evolution and evolution of CSR.
Abstract: There is an impressive history associated with the evolution of the concept and definition of corporate social responsibility (CSR). In this article, the author traces the evolution of the CSR cons...
5,403 citations
TL;DR: The authors conducted double dyads interviews with marketing executives at a Japanese vendor firm and a pair of purchasing executives from a Japanese customer firm, each conducted with a double dyad pair of interviews.
Abstract: “Quadrads” (double dyads) of interviews, each conducted with a pair of marketing executives at a Japanese vendor firm and a pair of purchasing executives at a Japanese customer firm, provided data
4,271 citations
TL;DR: The business case as discussed by the authors is the underlying arguments or rationales supporting or documenting why the business community should accept and advance the corporate social responsibility (CSR) cause, which refers to the bottom-line financial and other reasons for businesses pursuing CSR strategies and policies.
Abstract: In this review, the primary subject is the ‘business case’ for corporate social responsibility (CSR). The business case refers to the underlying arguments or rationales supporting or documenting why the business community should accept and advance the CSR ‘cause’. The business case is concerned with the primary question: What do the business community and organizations get out of CSR? That is, how do they benefit tangibly from engaging in CSR policies, activities and practices? The business case refers to the bottom-line financial and other reasons for businesses pursuing CSR strategies and policies. In developing this business case, the paper first provides some historical background and perspective. In addition, it provides a brief discussion of the evolving understandings of CSR and some of the long-established, traditional arguments that have been made both for and against the idea of business assuming any responsibility to society beyond profit-seeking and maximizing its own financial well-being. Finally, the paper addresses the business case in more detail. The goal is to describe and summarize what the business case means and to review some of the concepts, research and practice that have come to characterize this developing idea.
3,033 citations