The Reality of the Mass Media
Citations
6 citations
6 citations
Cites background from "The Reality of the Mass Media"
...It is no coincidence that we have seen a resurgence of medium theory that is focused on the ontology of the medium itself, and the power of innovation has restored relevance to authors such as McLuhan (1962, 1964), Kittler (1999), and Vilém Flusser (1997), who explicitly discuss the conditioning power of technologies....
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6 citations
Cites background from "The Reality of the Mass Media"
...The people targeted by advertisements “are made to believe that they are free to make a decision, as well as that they want something of their own accord that they did not actually want at all” (Luhmann 2000, 45)....
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...They use a set of criteria to determine and consequently select something as information to be served (truthfully) to society (Luhmann 2000, 36)....
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...“When information is offered in the mode of news and reporting, people assume and believe, that it is relevant, that it is true […] But the mass media are only interested in things that are true under severely limiting condition” (Luhmann 2000, 26-27)....
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...Taking his point of departure in Galtung and Ruge’s (1973) work on news criteria, he argues that some of the most important selectors are surprise, conflict, quantities, local relevance, violations of norms, moral judgment, and a human angle (Luhmann 2000, 28-35)....
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...Where news implicitly function on a condition of truthfulness or objectivity, “advertising seeks to manipulate, it works insincerely and assumes that that is taken for granted (Luhmann 2000, 44)....
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6 citations
6 citations
Cites background from "The Reality of the Mass Media"
...The promotional role of journalists rests upon the observation that people learn most of the things they know about economics and politics from the media (Luhmann, 2000)....
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References
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