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Journal ArticleDOI

The Reality of the Mass Media

01 Jan 2002-Journal of Communication Inquiry (Sage PublicationsSage CA: Thousand Oaks, CA)-Vol. 26, Iss: 1, pp 96-97
About: This article is published in Journal of Communication Inquiry.The article was published on 2002-01-01. It has received 292 citations till now. The article focuses on the topics: Mass media.
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Book
18 Jul 2003
TL;DR: Part 1: Social Analysis, Discourse Analysis, Text Analysis 1. Introduction 2. Texts, Social Events, and Social Practices 3. Intertextuality and Assumptions Part 2: Genres and Action 4. Genres 5. Meaning Relations between Sentences and Clauses 6. Discourses 8. Representations of Social Events Part 4: Styles and Identities 9. Modality and Evaluation 11. Conclusion
Abstract: Part 1: Social Analysis, Discourse Analysis, Text Analysis 1. Introduction 2. Texts, Social Events, and Social Practices 3. Intertextuality and Assumptions Part 2: Genres and Action 4. Genres 5. Meaning Relations between Sentences and Clauses 6. Types of Exchange, Speech Functions, and Grammatical Mood Part 3: Discourses and Representations 7. Discourses 8. Representations of Social Events Part 4: Styles and Identities 9. Styles 10. Modality and Evaluation 11. Conclusion

6,407 citations


Cites background from "The Reality of the Mass Media"

  • ...institutions which ‘make use of copying technologies to disseminate communication’ (Luhmann 2000). They involve media such as print, telephone, radio, television, the Internet. In some cases – most obviously the telephone – people are co-present in time but distant in space, and the interaction is one-to-one. These are closest to ordinary conversation. Others are very different from ordinary conversation – for instance, a printed book is written by one or a small number of authors but read by indefinitely many people who may be widely dispersed in time and space. In this case, the text connects different social events – the writing of a book on the one hand, and the many and various social events which include reading (glancing at, referring to, etc.) the book – a train journey, a class in a school, a visit to a bookshop, and so forth. Mediation according to Silverstone (1999) involves the ‘movement of meaning’ – from one social practice to another, from one event to another, from one text to another....

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  • ...institutions which ‘make use of copying technologies to disseminate communication’ (Luhmann 2000)....

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Book
15 May 2000
TL;DR: In this paper, the authors focus on the issues in mass communication, and propose a framework for connecting media with society through a social theory of media and society, as well as four models of communication: power and inequality, social integration and identity, social change and development, space and time, and accountability.
Abstract: PART ONE: PRELIMINARIES 1. Introduction to the Book Our object of study The structure of the book Themes and issues in mass communication Manner of treatment How to use the book Limitations of coverage and perspective Different kinds of theory Communication science and the study of mass communication Alternative traditions of analysis: structural, behavioural and cultural Conclusion 2. The Rise of Mass Media From the beginning to mass media Print media: the book Print media: the newspaper Other print media Film as a mass medium Broadcasting Recorded music The communications revolution: new media versus old Differences between media Conclusion PART TWO: THEORIES 3. Concepts and Models for Mass Communication Early perspectives on media and society The 'mass' concept The mass communication process The mass audience The mass media as an institution of society Mass culture and popular culture The rise of a dominant paradigm for theory and research An alternative, critical paradigm Four models of communication Conclusion 4. Theory of Media and Society Media, society and culture: connections and conflicts Mass communication as a society-wide process: the mediation of social relations and experience A frame of reference for connecting media with society Theme I: power and inequality Theme II: social integration and identity Theme III: social change and development Theme IV: space and time Media-society theory I: the mass society Media-society theory II: Marxism and political economy Media-society theory III: functionalism Media-society theory IV: social constructionism Media-society theory V: communication technology determinism Media-society theory VI: the information society Conclusion 5. Mass Communication and Culture Communication and culture The beginnings: the Frankfurt School and critical cultural theory The redemption of the popular Gender and the mass media Commercialization Communication technology and culture Mass media and postmodern culture Conclusion 6. New Media - New Theory? New media and mass communication What is new about the new media? The main themes of new media theory Applying medium theory to the new media New patterns of information traffic Computer-mediated community formation Political participation, new media and democracy Technologies of freedom? New equalizer or divider? Conclusion 7. Normative Theory of Media and Society Sources of normative obligation The media and the public interest Main issues for social theory of the media Early approaches to theory: the press as 'fourth estate' The 1947 Commission on Freedom of the Press and the social theory of responsibility Professionalism and media ethics Four Theories of the Press and beyond The public service broadcasting alternative Mass media, civil society and the public sphere Response to the discontents of the public sphere Alternative visions Normative media theory: four models Conclusion PART THREE: STRUCTURES 8. Media Structure and Performance: Principles and Accountability Media freedom as a principle Media equality as a principle Media diversity as a principle Truth and information quality Social order and solidarity Cultural order The meaning of accountability Two alternative models of accountability Lines and relations of accountability Frames of accountability Conclusion 9. Media Economics and Governance Media 'not just any other business' The basics of media structure and levels of analysis Some economic principles of media structure Ownership and control Competition and concentration Mass media governance The regulation of mass media: alternative models Media policy paradigm shifts Media systems and political systems Conclusion 10. Global Mass Communication Origins of globalization Driving forces: technology and money Global media structure Multinational media ownership and control Varieties of global mass media International media dependency Cultural imperialism and beyond The media transnationalization process International news flow The global trade in media culture Towards a global media culture? Global media governance Conclusion PART FOUR: ORGANIZATIONS 11. The Media Organization: Pressures and Demands Research methods and perspectives The main issues Levels of analysis The media organization in a field of social forces Relations with society Relations with pressure and interest groups Relations with owners and clients Relations with the audience Aspects of internal structure and dynamics The influence of personal characteristics of mass communicators Role conflicts and dilemmas Conclusion 12. The Production of Media Culture Media-organizational activities: gatekeeping and selection Influences on news selection The struggle over access between media and society The influence of sources on news Media-organizational activity: processing and presentation The logic of media culture Alternative models of decision-making The coming of convergence culture: consumers as producers Conclusion PART FIVE: CONTENT 13. Media Content: Issues, Concepts and Methods of Analysis Why study media content? Critical perspectives on content Structuralism and semiology Media content as information Media performance discourse Objectivity and its measurement Questions of research method Traditional content analysis Quantitative and qualitative analysis compared Conclusion 14. Media Genres and Texts Questions of genre Genre and the internet The news genre The structure of news: bias and framing News as narrative Television violence The cultural text and its meanings Conclusion PART SIX: AUDIENCES 15. Audience Theory and Research Traditions The audience concept The original audience From mass to market Goals of audience research Alternative traditions of research Audience issues of public concern Types of audience The audience as a group or public The gratifi cation set as audience The medium audience Audience as defi ned by channel or content Questions of audience reach Activity and selectivity Conclusion 16. Audience Formation and Experience The 'why' of media use A structural approach to audience formation The uses and gratifi cations approach An integrated model of audience choice Public and private spheres of media use Subculture and audience Lifestyle Gendered audiences Sociability and uses of the media Normative framing of media use Audience norms for content The view from the audience Media fandom The end of the audience? The 'escape' of the audience The future of the audience The audience concept again Conclusion PART SEVEN: EFFECTS 17. Processes and Models of Media Effects The premise of media effect The natural history of media effect research and theory: four phases Types of communicative power Levels and kinds of effects Processes of media effect: a typology Individual response and reaction: the stimulus-response model Mediating conditions of effect Source-receiver relations and effect The campaign Conclusion 18. Social-Cultural Effects A model of behavioural effect The media, violence and crime Media, children and young people Collective reaction effects Diffusion of innovation and development The social distribution of knowledge Social learning theory Socialization Social control and consciousness formation Cultivation Media and long-term social and cultural change Entertainment effects Conclusion 19. News, Public Opinion and Political Communication Learning from news News diffusion Framing effects Agenda-setting Effects on public opinion and attitudes The elaboration-likelihood model of infl uence The spiral of silence: the formation of climates of opinion Structuring reality and unwitting bias The communication of risk Political communication effects in democracies Effects on the political institution and process Media influence on event outcomes Propaganda and war Internet news effects Conclusion EPILOGUE 20. The Future of Mass Communication Origins of the mass communication idea The end of mass communication? The survival of mass communication The consequences of new media for mass communication Conclusion

2,040 citations

Journal ArticleDOI
TL;DR: The authors examines the point of journalistic production in one major news organization and shows how reporters and editors manage constraints of time, space, and market pressure under regimes of convergence news making, drawing connections between the political economy of the journalistic field, the organizational structure of multimedia firms, new communications technologies, and the qualities of content created by med...
Abstract: A paradox of contemporary sociology is that the discipline has largely abandoned the empirical study of journalistic organizations and news institutions at the moment when the media has gained visibility in political, economic, and cultural spheres; when other academic fields have embraced the study of media and society; and when leading sociological theorists have broken from the disciplinary cannon to argue that the media are key actors in modern life. This article examines the point of journalistic production in one major news organization and shows how reportersand editors manage constraints of time, space, and market pressure under regimes of convergence news making. It considers the implications of these conditions for the particular forms of intellectual and cultural labor that journalists produce, drawing connections between the political economy of the journalistic field, the organizational structure of multimedia firms, new communications technologies, and the qualities of content created by med...

273 citations

01 Jan 2016
TL;DR: In this paper, the authors proposed a method to compute the probability of a given node having a negative value for a given value of 0, i.e., a node having no negative value is 0.
Abstract: Для числа ε > 0 и вещественной функции f на отрезке [a, b] обозначим через N(ε, f, [a, b]) супремум множества тех номеров n, для которых в [a, b] существует набор неналегающих отрезков [ai, bi], i = 1, . . . , n, таких, что |f(ai)− f(bi)| > ε для всех i = 1, . . . , n (sup ∅ = 0). Доказана следующая теорема: если {fj} – поточечно ограниченная последовательность вещественных функций на отрезке [a, b] такая, что n(ε) ≡ lim supj→∞N(ε, fj , [a, b]) < ∞ для любого ε > 0, то {fj} содержит подпоследовательность, которая всюду на [a, b] сходится к некоторой функции f такой, что N(ε, f, [a, b]) 6 n(ε) при любом ε > 0. Показано, что основное условие в этой теореме, связанное с верхним пределом, необходимо для равномерно сходящейся последовательности {fj} и “почти” необходимо для всюду сходящейся последовательности измеримых функций и что многие поточечные принципы выбора, обобщающие классическую теорему Хелли, вытекают из этой теоремы, а также приводятся примеры, иллюстрирующие ее точность. Библиография: 16 названий.

188 citations

Journal ArticleDOI
Mark Deuze1
TL;DR: Several recent studies document the rapid growth and success of ethnic or minority media in, for example, North America and Western Europe as mentioned in this paper, and scholars in the field tend to attribute this trend as an...
Abstract: Several recent studies document the rapid growth and success of ethnic or minority media in, for example, North America and Western Europe. Scholars in the field tend to attribute this trend as an ...

185 citations

References
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Dissertation
01 Oct 2011
TL;DR: In this article, the authors proposed a more comprehensive approach to explore European identities by taking both elements of identification and othering into account, by combining media and citizens' perspectives into a comparative research design.
Abstract: Increasingly accelerating cultural, economic, political, and social transformations have put the question of identity firmly on public, political and research agendas. Identity has become the new master concept to give answers to the meaning of the disintegration of old structures and the creation of new ones. The fostering of a European identity has been of great interest to EU policy makers as a way to support and legitimatise the EU integration process. Drawing on constructivist identity theories which consider a significant Other as a general constituting feature in all identity construction processes, it is argued that Turkey's accession creates a unique context for analysing European identities as it poses a significant Other against which such identities are formed. The development of the Republic of Turkey from the remainders of the Ottoman Empire links the country to the image of the Eastern Other which played a crucial role in the construction of European unity in the past. Grounded in empirical data from a cross-national comparison of Austrian and British newspapers and focus groups, this PhD project explores three distinct research questions. The first question investigates as to whether Turkey functions as a focus point against which a common European identity is defined today. The second question analyses how and to what degree citizens use mediated information and personal experiences in European identity constructions. The third question examines the boundaries (i.e. differences) and modes of identification (i.e. similarities) evoked by Turkey's accession to the EU in media and citizen discourses and what they reveal about the status and definition of European identity. As previous research has largely focused on defining European identities through levels of identification in form of shared feelings of belonging to EU institutions, EU symbols or trust in fellow EU citizens, this research further highlights the importance of boundaries and differences in identity constructions. Drawing on the concepts of identification and difference, this research project proposes a more comprehensive approach to explore European identities by taking both elements of identification and othering into account. By combining media and citizens' perspectives into a comparative research design, this research forms a unique contribution to existing research.

12 citations

Journal ArticleDOI
01 Jan 2010
TL;DR: This article argued that our orientation to media provides adaptive advantage in contemporary post-geographical society, using examples such as the appropriation of the movie "Avatar" by activists around the world.
Abstract: Departing from a perspective of life as lived in rather than with media, this paper articulates the evolutionary context for people's near-complete immersion in media. Using examples such as the appropriation of the movie "Avatar" by activists around the world it is argued how our orientation to media provides adaptive advantage in contemporary postgeographical society.

12 citations

Journal ArticleDOI
TL;DR: The phenomenon of scandalization has become omnipresent in contemporary political media discourses as discussed by the authors, at the latest since the 2016 US presidential election, focusing on the much-noticed emailgate and trumptape scandals.
Abstract: The phenomenon of scandal(ization) has become omnipresent in contemporary political media discourses – at the latest since the 2016 US presidential election. Our article addresses causes and effects of this recent prevalence of scandal narratives. By connecting concepts from social systems theory and media theory, we consider crucial practices and processes of scandal construction in the 2016 US presidential election, focusing on the much-noticed emailgate and trumptape scandals. Both examples serve to illustrate how the emergence of partial public spheres in social media may lead to a fight for sovereignty over scandal discourse, political attitudes, and the negotiation of social norms, morals, and values.

12 citations

Dissertation
01 Jan 2012
TL;DR: In this paper, the authors address oversights in the socio-cultural understanding of the brand by demonstrating the failings of three prevailing views: the functional and the symbolic, which result from an oscillation between two distinct worldviews: the material and the communicative.
Abstract: In this thesis I address oversights in the socio-cultural understanding of the brand by demonstrating the failings of three prevailing views. First, the brand is commonly captured through two dimensions: the functional and the symbolic. This conception results from an oscillation between two distinct worldviews: the material and the communicative. Second, the brand is conceptualized as the direct result of the motives of individuals, who are not reflexive of broader socio-cultural formations. Third, the brand is portrayed as a commercial entity that is coupled with a single ideology for competitive advantage. However, the multi-dimensional brand is neither essentially economic nor culturally one dimensional. Using Niklas Luhmann’s social systems theory, I observe communications media and the brand as self-reproductive social systems. Merging his methodology of functional analysis with Michel Foucault’s archaeology, I analyze the relevant academic literature and subject an actual brand to empirical examination. Herein I show how communication technologies and media make up ‘the communications system’, through which the society is not simply communicated but is created. Like all social phenomena, the brand as a social system (and its meanings) arises within the communications system by observing itself in relevant communicative events. The self-reproductive brand system exists within society by differentiating itself from its environment comprised of disparate social systems. The brand interpenetrates and then differentiates from each of these environmental systems via a particular distinction. The plurality and the interplay of these diverse distinctions enable the brand system. In turn, the brand as a social system of interpenetration fulfils its macro function in society by translating and synchronising these otherwise detached social systems. By understanding this broader societal function of the brand and its resulting dispositions, marketers can elevate their micro perspective in relation to a long-term macro view and thereby better guide the brand.

12 citations