The Reality of the Mass Media
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...institutions which ‘make use of copying technologies to disseminate communication’ (Luhmann 2000). They involve media such as print, telephone, radio, television, the Internet. In some cases – most obviously the telephone – people are co-present in time but distant in space, and the interaction is one-to-one. These are closest to ordinary conversation. Others are very different from ordinary conversation – for instance, a printed book is written by one or a small number of authors but read by indefinitely many people who may be widely dispersed in time and space. In this case, the text connects different social events – the writing of a book on the one hand, and the many and various social events which include reading (glancing at, referring to, etc.) the book – a train journey, a class in a school, a visit to a bookshop, and so forth. Mediation according to Silverstone (1999) involves the ‘movement of meaning’ – from one social practice to another, from one event to another, from one text to another....
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...institutions which ‘make use of copying technologies to disseminate communication’ (Luhmann 2000)....
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