Proceedings ArticleDOI
The Research of Customer Classification Based on Extended Bayes Model
Qiaohong Zu,Li Wenfeng +1 more
- Vol. 1, pp 22-25
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TLDR
An simple and intuitive extended Bayes model was constructed, which can get better classification effect and was applied in customer classification prediction and was veried with examples.Abstract:
Naive Bayes classifier, a classification method based on Bayes theory, shows excellent properties in many fields. In practical application, limited to satisfying independence assumption, it is hard to gain better classification. In this paper an simple and intuitive extended Bayes model was constructed, which can get better classification effect. The extended Bayes model replaces primary attribute group with new attribute group (except categorical attribute) and rearrange weights according to the comparison of the expectation of attribute importance, to reinforce the effect of important attributes and weak the effect of subordinate attributes. The extended Bayes model was applied in customer classification prediction and was veried with examples. Firstly, customers were clustered with K-means algorithm, the cluster result as a pretreatment step was used in customer classification. Prediction by weighted Bayes algorithm, it combines the advantages of the two algorithms to improve the accuracy of customer classification. So a customer segmentation model can be built on a basis of customer lifetime value, customer loyalty degree, client capital credit and etc.read more
Citations
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Proceedings ArticleDOI
Development of predictive model in education system: using Naïve Bayes classifier
Mamta Sharma,Monali Mavani +1 more
TL;DR: This paper has used Open Source software Knime for predicting student's results using Na naïve Bayesian Learner and Naïve Bayesian predictor and Moodle logs data of student's activities as one of the attributes in order to predict results usingNaïve Bayes theory.
Journal Article
A multi-factor customer classification evaluation model
Qiaohong Zu,Ting Wu,Hui Wang +2 more
TL;DR: An extended Bayes model is presented which substitutes the primary attribute group with a new attribute group to improve the classification quality of naive Bayes and comprehensively considers customer lifetime value, customer loyalty and customer credit.
References
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Ensemble feature selection with the simple Bayesian classification
TL;DR: An algorithm for building ensembles of simple Bayesian classifiers in random subspaces, which includes a hill-climbing-based refinement cycle, which tries to improve the accuracy and diversity of the base classifiers built on random feature subsets.
Journal ArticleDOI
Fuzzy Techniques of Pattern Recognition in Risk and Claim Classification
TL;DR: The Ellsberg paradox illustrates that some other form of uncertainty can indeed exist, and the main idea of fuzzy set theory is to propose a model of uncertainty different from that given by probability, precisely because a different form of uncertainties is being modeled.