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The Rhetoric and Reality of Marketing
Philip J. Kitchen
- pp 106-119
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The article was published on 2003-04-14. It has received 12 citations till now. The article focuses on the topics: Rhetoric.read more
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International marketing adaptation versus standardisation of multinational companies.
TL;DR: In this article, a rating scale Rasch model is used to place the multinational companies' attitude towards standardisation and adaptation on a linear continuum, and the relationship between the adaptation and standardisation variable against other variables is investigated.
Journal ArticleDOI
Comprehensive metrological and content analysis of the public–private partnerships (PPPs) research field: a new bibliometric journey
TL;DR: This new attempt crystallizes out key findings and valuable information of PPPs research, which can consolidate and broaden the bibliometric findings of previous P PPs literature studies and act as a guidance for analyzing the knowledge base of other research fields.
Journal Article
Entry Methods and International Marketing Decision Making: An Empirical Investigation
TL;DR: In this paper, the authors investigate levels of adaptation and standardisation in international marketing tactics, and examine whether multinational companies are adapting or standardising their marketing mix elements in international markets, based on empirical research with some of the largest UK-based multinational companies.
Journal ArticleDOI
Exploring the link between obesity and advertising in New Zealand
TL;DR: The authors reviewed the debate on the causes and potential solutions to growing obesity and whether there is a proven correlation with advertising, particularly among children, and found that while advertising does present a problem in relation to food selection choice, many other issues such as peer pressure, quality of life, in-school food services, nearby retail outlets and social class criteria, exacerbate the problem.
Journal ArticleDOI
Portuguese Management Between Global Rhetoric and Local Reality: The Case of Human Resource Management
TL;DR: In this paper, the authors examine the ways in which global HRM rhetoric meets Portuguese reality and find that the gap between rhetoric and reality is not a specific human resource management (HRM) feature, the disconnection between discourse and action seems to have reached unusual stages.
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Book
Raising the corporate umbrella : corporate communication in the 21st century
Philip J. Kitchen,Don E. Schultz +1 more
TL;DR: Raising the Corporate Umbrella: The 21st Century Need Talking Heads: CEO as Spokesperson Organisational Learning: Interaction between marketing, public relations, and management Balancing Corporate Branding Policies in Multibusiness Companies as mentioned in this paper.
Book
Leap into the dark : the changing role of the state in New Zealand since 1984
TL;DR: In this paper, ten leading experts discuss the significance and impact of the changing role of the state in different aspects of New Zealand life and the wider theoretical implications of the powerful ideologies behind the reforms.
Book
Changing the course of marketing : alternative paradigms for widening marketing theory
Nikhilesh Dholakia,Johan Arndt +1 more
Journal ArticleDOI
Where Are We Going? Perceptions of French Marketing Academics
TL;DR: The authors examined French marketing academics' perceptions of the most pressing issues for theory, practice and academia, by examining individual and institutional demographic factors; how academics spend their time and what are their teaching/research interests.