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Journal ArticleDOI

The role of atmospheric cues in online impulse-buying behavior

01 Nov 2013-Electronic Commerce Research and Applications (Elsevier Science Publishers B. V.PUB568Amsterdam, The Netherlands, The Netherlands)-Vol. 12, Iss: 6, pp 425-439
TL;DR: The results support the validity of the S-O-R model in the context of online impulse-buying behavior and show a significant positive effect of two dimensions of virtual atmospheric cues (design and navigation).
About: This article is published in Electronic Commerce Research and Applications.The article was published on 2013-11-01. It has received 310 citations till now.
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01 Jan 1997
TL;DR: In this paper, the authors examine the implications of electronic shopping for consumers, retailers, and manufacturers, assuming that near-term technological developments will offer consumers unparalleled opportunities to locate and compare product offerings.
Abstract: The authors examine the implications of electronic shopping for consumers, retailers, and manufacturers. They assume that near-term technological developments will offer consumers unparalleled opportunities to locate and compare product offerings. They examine these advantages as a function of typical consumer goals and the types of products and services being sought and offer conclusions regarding consumer incentives and disincentives to purchase through interactive home shopping vis-à-vis traditional retail formats. The authors discuss implications for industry structure as they pertain to competition among retailers, competition among manufacturers, and retailer-manufacturer relationships.

2,077 citations

Journal ArticleDOI
TL;DR: A systematic review of studies of online impulse buying was conducted, and the StimulusOrganismResponse (SOR) framework was used to identify and classify the factors that affectOnline impulse buying.

313 citations

Journal ArticleDOI
TL;DR: A theory-based model of utilitarian and hedonic website features, customer commitment, trust, and e-loyalty in an online hotel booking context is developed to highlight the importance of creating loyalty by focusing on both hedonics and utilitarian features.

245 citations


Cites background from "The role of atmospheric cues in onl..."

  • ...Better website designs and easier navigations nurture shopping enjoyment (Floh and Madlberger 2013)....

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Journal ArticleDOI
TL;DR: The results indicate that interpersonal interaction factors positively relate to flow experience and subsequently influence purchase intention and also find differences between young and old users in this area.

221 citations


Cites background from "The role of atmospheric cues in onl..."

  • ...The second perspective refers to affective reactions from the stimulus such as perceived enjoyment (Floh & Madlberger, 2013)....

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Journal ArticleDOI
TL;DR: The findings of this paper indicate that easiness to locate the Web site/app, ease of use, perceived usefulness, hedonic and utilitarian features, perceived enjoyment, personalization, social interactions and multi-device compatibility are the antecedents of the unified online customer experience.
Abstract: Purpose – New developments in e-commerce and m-commerce technologies along with the wide adoption of mobile devices and social media have enabled companies to enhance customers’ shopping experiences and their interaction with brands anytime, anywhere. The purpose of this paper is to develop a theoretical model for a unified online customer experience by drawing from related literature on consumer behavior in the online contexts. Design/methodology/approach – By synthesizing extant consumer behavior and e-commerce literature, this paper seeks further understanding of online customer experience and offers strategies for e-commerce marketers and Web site designers. Findings – The findings of this paper indicate that easiness to locate the Web site/app, ease of use, perceived usefulness, hedonic and utilitarian features, perceived enjoyment, personalization, social interactions and multi-device compatibility are the antecedents of the unified online customer experience. Brand engagement, positive word of mout...

219 citations

References
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Journal ArticleDOI
TL;DR: In this paper, the statistical tests used in the analysis of structural equation models with unobservable variables and measurement error are examined, and a drawback of the commonly applied chi square test, in additit...
Abstract: The statistical tests used in the analysis of structural equation models with unobservable variables and measurement error are examined. A drawback of the commonly applied chi square test, in addit...

56,555 citations


Additional excerpts

  • ...Additionally, the model achieves sufficient discriminant validity, since the square root of the AVE is greater than the correlation for each pair of factors (Fornell and Larcker 1981)....

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01 Jan 1989
TL;DR: Regression analyses suggest that perceived ease of use may actually be a causal antecdent to perceived usefulness, as opposed to a parallel, direct determinant of system usage.

40,975 citations


"The role of atmospheric cues in onl..." refers background in this paper

  • ...Impulsiveness (adapted from Kacen and Lee (2002) and Beatty and Ferrell (1998) for item y7) y4 ....

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Journal ArticleDOI
TL;DR: In this article, the authors developed and validated new scales for two specific variables, perceived usefulness and perceived ease of use, which are hypothesized to be fundamental determinants of user acceptance.
Abstract: Valid measurement scales for predicting user acceptance of computers are in short supply. Most subjective measures used in practice are unvalidated, and their relationship to system usage is unknown. The present research develops and validates new scales for two specific variables, perceived usefulness and perceived ease of use, which are hypothesized to be fundamental determinants of user acceptance. Definitions of these two variables were used to develop scale items that were pretested for content validity and then tested for reliability and construct validity in two studies involving a total of 152 users and four application programs. The measures were refined and streamlined, resulting in two six-item scales with reliabilities of .98 for usefulness and .94 for ease of use. The scales exhibited hgih convergent, discriminant, and factorial validity. Perceived usefulness was significnatly correlated with both self-reported current usage r = .63, Study 1) and self-predicted future usage r = .85, Study 2). Perceived ease of use was also significantly correlated with current usage r = .45, Study 1) and future usage r = .59, Study 2). In both studies, usefulness had a signficnatly greater correaltion with usage behavior than did ease of use. Regression analyses suggest that perceived ease of use may actually be a causal antecdent to perceived usefulness, as opposed to a parallel, direct determinant of system usage. Implications are drawn for future research on user acceptance.

40,720 citations

Journal ArticleDOI
TL;DR: In this article, structural equation models with latent variables are defined, critiqued, and illustrated, and an overall program for model evaluation is proposed based upon an interpretation of converging and diverging evidence.
Abstract: Criteria for evaluating structural equation models with latent variables are defined, critiqued, and illustrated. An overall program for model evaluation is proposed based upon an interpretation of converging and diverging evidence. Model assessment is considered to be a complex process mixing statistical criteria with philosophical, historical, and theoretical elements. Inevitably the process entails some attempt at a reconcilation between so-called objective and subjective norms.

19,160 citations


"The role of atmospheric cues in onl..." refers background in this paper

  • ...pha scores (CA) suggest a high level of internal consistency (Bagozzi and Yi 1988)....

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  • ...051) are within the suggested ranges (Bagozzi and Yi 1988)....

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Journal ArticleDOI
TL;DR: In this paper, evidence from past research and insights from an exploratory investigation are combined in a conceptual model that defines and relates price, perceived quality, and perceived value for a product.
Abstract: Evidence from past research and insights from an exploratory investigation are combined in a conceptual model that defines and relates price, perceived quality, and perceived value. Propositions ab...

13,713 citations


"The role of atmospheric cues in onl..." refers background in this paper

  • ...Marketing research applies the concept successfully to various domains, including strategy (Kotler and Rath 1984), product quality (Zeithaml 1988), consumer research (Bloch 1995), and new product development (Veryzer and Hutchinson 1998)....

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