The role of atmospheric cues in online impulse-buying behavior
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...Better website designs and easier navigations nurture shopping enjoyment (Floh and Madlberger 2013)....
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Cites background from "The role of atmospheric cues in onl..."
...The second perspective refers to affective reactions from the stimulus such as perceived enjoyment (Floh & Madlberger, 2013)....
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Additional excerpts
...Additionally, the model achieves sufficient discriminant validity, since the square root of the AVE is greater than the correlation for each pair of factors (Fornell and Larcker 1981)....
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"The role of atmospheric cues in onl..." refers background in this paper
...Impulsiveness (adapted from Kacen and Lee (2002) and Beatty and Ferrell (1998) for item y7) y4 ....
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"The role of atmospheric cues in onl..." refers background in this paper
...pha scores (CA) suggest a high level of internal consistency (Bagozzi and Yi 1988)....
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...051) are within the suggested ranges (Bagozzi and Yi 1988)....
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"The role of atmospheric cues in onl..." refers background in this paper
...Marketing research applies the concept successfully to various domains, including strategy (Kotler and Rath 1984), product quality (Zeithaml 1988), consumer research (Bloch 1995), and new product development (Veryzer and Hutchinson 1998)....
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