Journal ArticleDOI
The role of auditory cues in modulating the perceived crispness and staleness of potato chips
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TLDR
In this paper, the authors investigated whether the perception of the crispness and staleness of potato chips can be affected by modifying the sounds produced during the biting action and found that the potato chips were perceived as being both crisper and fresher when either the overall sound level was increased, or when just the high frequency sounds (in the range of 2 kHz-20 kHz) were selectively amplified.Abstract:
We investigated whether the perception of the crispness and staleness of potato chips can be affected by modifying the sounds produced during the biting action. Participants in our study bit into potato chips with their front teeth while rating either their crispness or freshness using a computer-based visual analog scale. The results demonstrate that the perception of both the crispness and staleness was systematically altered by varying the loudness and/or frequency composition of the auditory feedback elicited during the biting action. The potato chips were perceived as being both crisper and fresher when either the overall sound level was increased, or when just the high frequency sounds (in the range of 2 kHz-20 kHz) were selectively amplified. These results highlight the significant role that auditory cues can play in modulating the perception and evaluation of foodstuffs (despite the fact that consumers are often unaware of the influence of such auditory cues). The paradigm reported here also provides a novel empiric methodology for assessing such multisensory contributions to food perception. © Copyright 2004, Blackwell Publishing.read more
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Journal ArticleDOI
The multisensory perception of flavor.
Malika Auvray,Charles Spence +1 more
TL;DR: It is proposed that the multisensory perception of flavor may be indicative of the fact that the taxonomy currently used to define the authors' senses is simply not appropriate.
Journal ArticleDOI
The consumer psychology of brands
TL;DR: This paper presented a consumer-psychology model of brands that integrates empirical studies and individual constructs (such as brand categorization, brand affect, brand personality, brand symbolism and brand attachment, among others) into a comprehensive framework.
Journal ArticleDOI
The neurocognitive bases of human multimodal food perception: Sensory integration
Justus V. Verhagen,Lina Engelen +1 more
TL;DR: This review addresses a fundamental neuroscientific question in food perception: how multimodal features of food are integrated by introducing several plausible neuroscientific models, which provide a framework for further neuroscientific exploration in this area.
Journal ArticleDOI
Flavor network and the principles of food pairing
Yong-Yeol Ahn,Sebastian E. Ahnert,Sebastian E. Ahnert,James P. Bagrow,James P. Bagrow,Albert-László Barabási,Albert-László Barabási +6 more
TL;DR: This paper introduced a flavor network that captures the flavor compounds shared by culinary ingredients and found that Western cuisines show a tendency to use ingredient pairs that share many flavor compounds, supporting the so-called food pairing hypothesis.
Journal Article
Flavor network and the principles of food pairing
TL;DR: A flavor network is introduced that captures the flavor compounds shared by culinary ingredients, showing Western cuisines show a tendency to use ingredient pairs that share many flavor compounds, supporting the so-called food pairing hypothesis.
References
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Design of Everyday Things
TL;DR: In this article, the authors reveal how smart design is the new competitive frontier, and why some products satisfy customers while others only frustrate them, and how to choose the ones that satisfy customers.
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The Design of Everyday Things
TL;DR: Revealing how smart design is the new competitive frontier, this innovative book is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.
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Humans integrate visual and haptic information in a statistically optimal fashion.
TL;DR: The nervous system seems to combine visual and haptic information in a fashion that is similar to a maximum-likelihood integrator, and this model behaved very similarly to humans in a visual–haptic task.
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The Merging of the Senses
Barry E. Stein,M. Alex Meredith +1 more
TL;DR: The authors draw on their own experiments to illustrate how sensory inputs converge on individual neurons in different areas of the brain, how these neurons integrate their inputs, the principles by which this integration occurs, and what this may mean for perception and behavior.