The Routledge handbook of multimodal analysis
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6 citations
6 citations
Cites background from "The Routledge handbook of multimoda..."
...Besides, multimodality deals with diverse communication modes, their connections, and integrated processes on communication and representation (Jewitt, 2009; Kress, 2010; Kress & van Leuween, 2001; O’Halloran & Smith, 2011)....
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...Similarly, Jewitt (2009) labels it as a “multimodal turn” in which language is combined with other semiotic resources (e.g., image, music, gesture, architecture, etc.) to make meanings multimodally....
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...Multimodality refers to modes used in meaning-making practices, such as linguistic, visual, audio, gestural, and spatial modes (Jewitt, 2009; New London Group, 1996)....
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6 citations
Cites background from "The Routledge handbook of multimoda..."
...Fundamental to the theory of multimodality is the notion of representational and communicational resources called modes working together to achieve meaning (Jewitt, 2009; Kress, 2010)....
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...Fundamental to the theory of multimodality is the notion of representational and communicational resources called ‘modes’ working together to achieve meaning (Jewitt, 2009; Kress, 2010)....
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6 citations
Cites background from "The Routledge handbook of multimoda..."
...A mode is «a socially shaped and culturally given resource for making meaning» (Kress 2011, p. 54)....
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