Book•
The Routledge handbook of multimodal analysis
01 Jan 2009-
TL;DR: Theoretical and Methodological Tools for Multimodal Analysis as mentioned in this paper is a toolkit for multimodal analysis with a focus on the analysis of the transmodal moment.
Abstract: Introduction: Handbook Rationale, Scope and Structure Part 1 Theoretical And Methodological Tools For Multimodal Analysis 1.An Introduction to multimodalit 2. Different approaches to multimodality 3.What are multimodal data and transcription? 4.What is mode? 5.Parametric systems: the case of voice quality Theo van Leeuwen 6. Modal density and modal configurations: multimodal actions 7. Transformation, transduction and the transmodal moment Part 1 readings Par 2 Key themes for multimodality 8. Historical Changes in the Semiotic Landscape From Calculation to Computation 9. Technology and Sites of Display 10. Multimodality and Mobile Culture 11. Multimodality, Identity, and Time 12. Multimodality and reading: the construction of meaning through image-text interaction 13. Power, social justice and multimodal pedagogies Part 3 Multimodality across different theoretical perspectives 14. Multimodality and language: A retrospective and prospective view 15. Multimodality and theories of the visual 16. Multimodality and New Literacy Studies 17. Using Multimodal Corpora for Empirical Research 18. Critical Discourse Analysis and multimodality 19. Semiotic paradigms and multimodality 20. Reception of multimodality: Applying eye-tracking methodology in multimodal research 21. Representations in practices: A socio-cultural approach to multimodality in reasoning 22. Indefinite precision: artefacts and interaction in design 23. Anthropology and Multimodality: The Conjugation of the Senses Part 4 Multimoda Case Studies 24. Practical function and meaning: a case study of Ikea tables 2 The use of gesture in operations 26. Gesture and Movement in Tourist Spaces 2 The kineikonic mode: towards a multimodal aproach to moving image media 28. Multimodal Analytics: Software and Visualization Techniques for Analyzing and Interpreting Multimodal Data 29. Colour: code, mode, modality -- the case of.
Citations
More filters
TL;DR: The authors explored the possibilities that emerge through the combination of multimodal social semiotics and auto-ethnography and argued that these approaches augment each other in generative ways and allow for an in-depth look at how texts are embedded in particular practices and communities.
Abstract: Different methodological approaches allow varying access to the objects of inquiry and enable one to ask different kinds of questions. This paper explores the possibilities that emerge through the combination of multimodal social semiotics and autoethnography. We discuss the epistemological and methodological bases for each approach and show the potentials in combining them. Drawing on an autoethnographic study in civil engineering, we argue that three aspects of research inquiry are enhanced through the combination of these approaches. These three aspects include a greater understanding of social context and its impact on meaning-making; an awareness of the multimodal nature of meaning-making; and an understanding of the ways in which the “interest” of the researcher (as participant) manifests in texts. Overall, we argue that these approaches augment each other in generative ways and allow for an in-depth look at how texts are embedded in particular practices and communities.
6 citations
Cites background from "The Routledge handbook of multimoda..."
...Each semiotic form, or mode, offers particular potentials for meaning-making across these three functions, and each is thus particularly suited to specific representational action (Kress and van Leeuwen 2006; Kress 2009, 2010)....
[...]
TL;DR: The place of things in social action has increasingly considered the place of "things" in recent years, including seeing objects (both physical and digital) as co-participants in social interaction.
Abstract: Analysis of social action has increasingly considered the place of ‘things’ in recent years, including seeing objects (both physical and digital) as co-participants in social interaction, s...
6 citations
Cites methods from "The Routledge handbook of multimoda..."
...The transcripts were analyzed using conversation analysis (e.g. Goodwin & Heritage, 1990) and multimodal analysis (e.g. Jewitt, 2009) methods; these are related approaches both heavily influenced by ethnomethodology....
[...]
TL;DR: In this article, a semiotic trip in search of The Lost Symbol in Washington DC, designed with the esoteric codes of the secret teachings of all ages scattered around, is described, where the protagonist emerges illuminated as he assumes to have found the secret codes that could change disastrous human destiny right round into a more benevolent, promising one.
Abstract: This article offers a semiotic trip in search of The Lost Symbol in Washington DC, designed with the esoteric codes of the secret teachings of all ages scattered around. During his twelve-hour night journey the protagonist, a professor of symbolic codes and a highly experienced academic in the field of the esoteric codes, emerges illuminated as he assumes to have found the secret codes that could change disastrous human destiny right round into a more benevolent, promising one. By studying the intersemiotic nature of The Lost Symbol in terms of the secret teachings of all ages given in contrast to the religious doctrines this article explores in depth how effectively readers can develop cognitive academic language proficiency (CALP). As the semiotic reading approach offers a critical reading strategy, readers will be able to follow the consecutive steps presented in line with the principles of the Reading Strategy Instruction (RSI).
DOI: 10.5901/jesr.2013.v3n3p329
6 citations
Cites background from "The Routledge handbook of multimoda..."
...Mutimodal discourse analysis explores all the semantic relations between language as a social semiotic resource and images as symbolic representations of iconic codes embedded in the work (Jewitt, 2009; Kress, 2010; Liu & O’Halloran 2009)....
[...]
TL;DR: In this article, a plan of action from the Norwegian government called "Culture and Trade" is analysed by means of critical discourse analysis (CDA) and the conclusion drawn from the analysis is that the document of action is a document on culture as trade, rather than a document about culture and trade.
Abstract: In this article, a plan of action from the Norwegian government called “Culture and Trade” is analysed by means of critical discourse analysis (CDA). The document elaborates on how cultural life and business life can cooperate to become more competitive and create values. As a point of departure, a text and image analysis is undertaken, before the article builds up to a final discussion of the plan of action’s relation to society at large. The document is interpreted as reproducing and inculcating neo-liberal discourses on globalisation, competitiveness and flexibility. The conclusion drawn from the analysis is that the plan of action is a document on culture as trade, rather than a document on culture and trade. Through discursive work it contributes to normalising uncertainty in flexible capitalism and to legitimising an instrumental use of culture.
6 citations
Cites background from "The Routledge handbook of multimoda..."
...If the latter is the case, then the route is taken into multimodal representation (Kress, 2011, p. 54)....
[...]
TL;DR: In this article, the hidden philosophical meaning behind internet memes with feminist themes, chosen using a purposive sampling technique, was uncovered using the theoretical framework of critical discourse Sara Mills.
Abstract: This research departs from interest and curiosity about women's issues and positions as represented in internet memes. The purpose of this research is to uncover the hidden philosophical meaning behind internet memes with feminist themes, chosen using a purposive sampling technique. This research thus provides a feminist internet meme analysis using the theoretical framework of critical discourse Sara Mills. This qualitative research is divided into four sections, after opening with an overview of internet memes, their philosophical background, and Sara Mills critical discourse to looking at the issue of women's positions. The first section discusses internet memes with a Western cultural background; the second section the analysis of internet memes with an Eastern cultural background; and the third section argues the analysis of internet memes with a background in Islamic culture. The fourth section will provide a philosophical reflection on feminist as reflected in internet memes from Western, Eastern and Islamic cultures as viewed from critical discourse Sara Mills. The research seeks the philosophical meaning of internet memes with feminist themes by using a Sara Mills critical discourse framework. This approach will offer a deep understanding of women’s positions within their cultural backgrounds, as depicted through internet memes to communicate the philosophical meaning of feminist issues. Keywords: I nternet memes, critical discourse, philosophical meaning, women position .
6 citations
Cites background from "The Routledge handbook of multimoda..."
...Texts and images on internet memes enhance an understanding of the role and the functions of images in representation and communication (Jewwit, 2014, p. 15)....
[...]