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The Routledge handbook of multimodal analysis
01 Jan 2009-
TL;DR: Theoretical and Methodological Tools for Multimodal Analysis as mentioned in this paper is a toolkit for multimodal analysis with a focus on the analysis of the transmodal moment.
Abstract: Introduction: Handbook Rationale, Scope and Structure Part 1 Theoretical And Methodological Tools For Multimodal Analysis 1.An Introduction to multimodalit 2. Different approaches to multimodality 3.What are multimodal data and transcription? 4.What is mode? 5.Parametric systems: the case of voice quality Theo van Leeuwen 6. Modal density and modal configurations: multimodal actions 7. Transformation, transduction and the transmodal moment Part 1 readings Par 2 Key themes for multimodality 8. Historical Changes in the Semiotic Landscape From Calculation to Computation 9. Technology and Sites of Display 10. Multimodality and Mobile Culture 11. Multimodality, Identity, and Time 12. Multimodality and reading: the construction of meaning through image-text interaction 13. Power, social justice and multimodal pedagogies Part 3 Multimodality across different theoretical perspectives 14. Multimodality and language: A retrospective and prospective view 15. Multimodality and theories of the visual 16. Multimodality and New Literacy Studies 17. Using Multimodal Corpora for Empirical Research 18. Critical Discourse Analysis and multimodality 19. Semiotic paradigms and multimodality 20. Reception of multimodality: Applying eye-tracking methodology in multimodal research 21. Representations in practices: A socio-cultural approach to multimodality in reasoning 22. Indefinite precision: artefacts and interaction in design 23. Anthropology and Multimodality: The Conjugation of the Senses Part 4 Multimoda Case Studies 24. Practical function and meaning: a case study of Ikea tables 2 The use of gesture in operations 26. Gesture and Movement in Tourist Spaces 2 The kineikonic mode: towards a multimodal aproach to moving image media 28. Multimodal Analytics: Software and Visualization Techniques for Analyzing and Interpreting Multimodal Data 29. Colour: code, mode, modality -- the case of.
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04 Oct 2018
TL;DR: The rhetorical dimensions of the structure and selected contents of Amnesty International’s official website are explored and the notion of newsworthiness is applied to demonstrate how reports, visuals and posts are represented to arouse emotions, engender authenticity and appropriateness of actions and boost credibility.
Abstract: This article explores the rhetorical dimensions of the structure and selected contents of Amnesty International’s official website. The study is empirical in nature and considers current patterns of textual resources and visual affordances together with color applications and compositional design. It analyzes a sample of news reports, AI mission statement, vision and values together with topical icons, infographics, photographic and video materials. It illustrates the salient multimodal solutions in persuasive communication and evaluates the organization’s online rhetoric with respect to the persuasive potential to mobilize support and remediate its appeals in social media. It also applies the notion of newsworthiness to demonstrate how reports, visuals and posts are represented to arouse emotions (pathos), engender authenticity and appropriateness of actions (logos) and boost credibility (ethos).
4 citations
01 Dec 2014
TL;DR: In this paper, the authors present a set of actividades that fomentan the multimodalidad empleadas en la asignatura Lengua Inglesa V del grado de Estudios Ingleses en la Universidad de Alicante.
Abstract: La sociedad del siglo XXI se caracteriza por su naturaleza multimodal y por lo tanto se habla de la era 20 en la que el uso de las TICs es fundamental Esto implica que la educacion superior ha de adaptarse a este contexto, de ahi que sea necesario potenciar la ensenanza multimodal en las aulas universitarias gracias a presentaciones de Power Point o Prezi, el uso de videos o de redes sociales como Facebook o Twitter, el empleo de las herramientas de google, etc En este articulo se presentan algunas actividades que fomentan la multimodalidad empleadas en la asignatura Lengua Inglesa V del grado de Estudios Ingleses en la Universidad de Alicante La seleccion de estas actividades viene determinada no solo por su naturaleza multimodal sino tambien porque contribuyen a la adquisicion de competencias fundamentales para el mercado laboral Ademas se preparo una encuesta con el fin de conocer la opinion del alumnado sobre una propuesta de ensenanza basada en la multimodalidad
4 citations
TL;DR: The authors investigates the imagined English language learner identities of Korean undergraduates in comparison with the construction of their past/current identities, in an environment where the learner identity is constructed from the past and current identities.
Abstract: This paper investigates the ‘imagined’ English language learner (ELL) identities of Korean undergraduates in comparison with the construction of their ‘past/current’ identities. In an environment o...
4 citations
Cites background from "The Routledge handbook of multimoda..."
...The social nature of semiotic resources is ‘shaped by the norms and rules operating at the moment of sign-making, influenced by the motivations and interests of a sign-maker in a specific context’ (Jewitt, 2009, p. 16)....
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TL;DR: In this article, the authors explored how toddlers and caregivers make meaning with an interactive healthcare game on a tablet during medical treatment and found that the potential of healthcare games lies in the creation of text events where the game constitutes a shared focus.
Abstract: This study explores how toddlers and caregivers make meaning with an interactive healthcare game on a tablet during medical treatment. The data material consists of video recordings of six nebuliser treatments of two children. Using a social semiotic perspective and a multimodal analysis, the study identifies how children and caregivers make meaning with the game, defined as a multimodal text, through creating text events. The findings illustrate how the participants’ meaning-making in the text events appears to have a narrative and an analytical orientation. It is suggested that the potential of healthcare games lies in the creation of text events where the game constitutes a shared focus. When children and caregivers share their meaning-making orientations, the medical treatment can be brought into the background.
4 citations
Cites background from "The Routledge handbook of multimoda..."
...Multimodal transcriptions of selected examples were then created by presenting data in the form of image and writing (Flewitt et al., 2009; Roberts et al., 2008)....
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01 Jan 2015
TL;DR: Graphology is a linguistic level of analysis that comprises the study of graphic aspects of language as discussed by the authors, which was first brought into use in linguistic studies in the sixties by McIntosh (1961), who considered it an analogous mode to that of phonology.
Abstract: Graphology is a linguistic level of analysis that comprises the study of graphic aspects of language1. This term was first brought into use in linguistic studies in the sixties by McIntosh (1961), who considered it an analogous mode to that of phonology. In his paper “Graphology and Meaning”, he declared he had used graphology “in a sense which is intended to answer, in the realm of written language, to that of ‘phonology’ in the realm of spoken language” (1961: 107). A few years later, Halliday, McIntosh and Strevens (1964: 50) broadened this concept when they connected it to spelling, punctuation and any other matter related to graphic resources in language. Other linguists such as Vachek (1973), Sampson (1985), Coulmas (1991, 1999) and Harris (1995) have also worked on graphology, paying close attention to the properties of alphabets and their evolution throughout history.
4 citations
Cites background from "The Routledge handbook of multimoda..."
...Nowadays, multimodality (Kress 1996; Kress and Van Leeuwen 1996) has foregrounded the use of several semiotic modes for communication, hence highlighting visual aspects of language....
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...…the meaning potential of visual elements, multimodality deals with some concrete graphological aspects, namely writing systems (Kress 1996: 55-57), layout (Kress 1996: 59), spelling (Kress and Van Leeuwen 1996: 18-21, 58), font and colour (Kress 1996: 59; Van Leeuwen and Jewitt 2001: 167-171)....
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...Regarding the meaning potential of visual elements, multimodality deals with some concrete graphological aspects, namely writing systems (Kress 1996: 55-57), layout (Kress 1996: 59), spelling (Kress and Van Leeuwen 1996: 18-21, 58), font and colour (Kress 1996: 59; Van Leeuwen and Jewitt 2001:…...
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...In relation to the status of writing as a mode of communication, multimodality has claimed that writing has more differences than similarities when compared to speech and that writing is a border category as it displays some spatial aspects (Kress 1996: 56-58)....
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