The Routledge handbook of multimodal analysis
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32 citations
Cites background from "The Routledge handbook of multimoda..."
...As Machin (2009) explains, describing multimodal texts on the basis of a semiotic theory is ‘to replace commonsensical terms such as “evoke” and “suggest” that we often use with systematic and stable terms that allow us to talk in concrete terms about how such a composition communicates’ (p. 182)....
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31 citations
Cites background from "The Routledge handbook of multimoda..."
...…new perspective of “representation, communication and interaction as something more than language” (Jewitt 2013:1), and has been adopted by researchers from diverse theoretical and methodological perspectives to investigate how verbal and embodied resources interact to create meaning (Jewitt 2014)....
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31 citations
31 citations
Cites background from "The Routledge handbook of multimoda..."
...Kress and Van Leeuwen (1996), Kress (2010), Jewitt (2009), Bignell (2002) and Van Leeuwen (2005) have been of primary importance in drawing out questions concerning both how multimodal analyses can be conducted and the discursive and necessarily political dimension which a social semiotics entails....
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31 citations