The Routledge handbook of multimodal analysis
Citations
110 citations
Cites background from "The Routledge handbook of multimoda..."
...It is for this reason that the customer and the trader are pressed into the creative deployment of ‘a continuum of iconic and metaphoric gestures’ (Jaworski & Thurlow, 2009, p. 254)....
[...]
109 citations
102 citations
Cites background from "The Routledge handbook of multimoda..."
...Carey Jewitt (2011) opened a handbook on multimodal analysis by defining multimodality as follows: Multimodality describes approaches that understand communication and representation to be more than about language, and which attend to the full range of communicational forms people use—image,…...
[...]
99 citations
Cites background from "The Routledge handbook of multimoda..."
...In current research, three common theoretical frameworks have been suggested and applied to examine multimodal practices (for a summary, see Jewitt, 2009a)....
[...]
...These multimodal forms or modes include more than language; mages, animations, music, gestures, speech, writing, to name a few, are all considered as the modes of the multi- odality that learners/designers can employ for their design (Jewitt, 2009b; Kress, 2010; Kress & Jewitt, 2003)....
[...]
97 citations