The Routledge handbook of multimodal analysis
Citations
19 citations
Cites background from "The Routledge handbook of multimoda..."
...For multimodality, she quotes Jewitt (2009), who describes it as “concerned with signs and starts from the position that like speech and writing, all modes consist of sets of semiotic resources that people draw on and configure in specific moments” (p. 159)....
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19 citations
18 citations
Cites background from "The Routledge handbook of multimoda..."
...…participate in the meaning—and humour-making process in cartoons, as put forth by the multimodal approach (Martinec & Salway 2005; Kress & van Leeuwen 2006; Tsakona 2009; Kress 2010; Jewitt 2011; Agüero Guerra 2013, 2016; Serafini 2013; Al Masri 2016), a modal level should also be considered....
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...Besides, since semiotic modes actively participate in the meaning—and humour-making process in cartoons, as put forth by the multimodal approach (Martinec & Salway 2005; Kress & van Leeuwen 2006; Tsakona 2009; Kress 2010; Jewitt 2011; Agüero Guerra 2013, 2016; Serafini 2013; Al Masri 2016), a modal level should also be considered....
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18 citations
Cites background from "The Routledge handbook of multimoda..."
...Within studies in multimodality (Jewitt, 2009; Kress & van Leeuwen, 2001, 2006; O’Halloran, 2004), face-to-face interaction has been studied extensively, specifically by Norris (2004, 2006), who has developed a multimodal framework for its analysis....
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...Keywords: interactivity – multimodality – digital texts – hyperlinks...
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18 citations
Cites background or methods from "The Routledge handbook of multimoda..."
...…overall ecological approach to language and literacy (Barton, 2007) and a sociocultural theory of learning (Vygotsky, 1978), are harmonious with the focus of a social semiotic multimodal analysis on “how modal resources are used by people in a given community/social context” (Jewitt, 2009a, p. 30)....
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...Thus, a social semiotic analysis views “sign-making as a social process” (Jewitt, 2009a, p. 30)....
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...Jewitt (2009a) states that a text can be “seen as a window onto its maker” (p. 30)....
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...Similar to all communicative modes, images have constraints and potentials for making meaning; the term modal affordance refers to what is “possible to express and represent easily with a mode” (Jewitt, 2009c, p. 24)....
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...Multimodality assumes that meanings in any mode, such as image, speech, writing, gesture, posture, or gaze, “are always interwoven with the meanings made with those of all other modes co-present and ‘co-operating’ in the communicative event” (i.e., multimodal ensembles) (Jewitt, 2009c, p. 15)....
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