The Routledge handbook of multimodal analysis
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15 citations
15 citations
15 citations
Cites background or methods from "The Routledge handbook of multimoda..."
...According to Jewitt (2011b), multimodal modes provide researchers with specific aspects to understand the cultural resources users utilize and organize in certain ways to represent themselves. In other words, the use of various modes and expressions in the local context represent ELLs’ understanding of themselves being in a specific culture and their semiotic choices could reveal their ideologies and their self-perceptions about themselves being an “English language learner”. Kress and van Leeuwen (2006) claim that interest in certain...
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...This indicates that although oral and written language is usually considered as the central media of communication, there are also other modal resources such as visual, gestural, aural through which individuals can represent significant meanings (Kress & Jewitt, 2003; O’Halloran, 2011). In this respect, it is expected that the ways participating students compose will draw on various modes that are not limited to speech or written language alone, but will include multiple forms of representations such as visual, aural, spatial and gestural. Today’s literacy practices are beyond reading written text, to reading multimodal texts with images, sounds, and various forms of modalities within different social and cultural contexts. Jewitt (2009) has articulated four assumptions of multimodality: first, language is acknowledged as the most important mode of communication, however, other representational and communicative modes all have the “potential to contribute equally to meaning” (p....
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...The social semiotic multimodal discourse analysis (MDA) (Jewitt, 2009, 2011a) and grounded theory (Corbin & Strauss, 1990; Charmaz, 2006; Glaser & Strauss, 1967) analysis methods were used as the major analysis methods....
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...Jewitt (2009) has articulated four assumptions of multimodality: first, language is acknowledged as the most important mode of communication, however, other representational and communicative modes all have the “potential to contribute equally to meaning” (p. 14)....
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...Social semiotic multimodal discourse analysis (Jewitt, 2009; 2011a) was used to analyze multimodal texts created by participating multilingual ELLs since this method is targeted at examining how multimodal writers purposefully select semiotic modes to design their multimodal texts....
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14 citations
Cites background from "The Routledge handbook of multimoda..."
...…we report our narrative account of the brainstorming workshop, treating it as a situated activity (Goodwin and Goodwin, 1996; Mondada, 2006), so as to make sense of the multimodal actions (Jewitt, 2009) of the participants and to reflect upon their relevance from the methodological point of view....
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