The Routledge handbook of multimodal analysis
Citations
7 citations
Cites background or methods from "The Routledge handbook of multimoda..."
...Data processing and method of analysis Data processing was carried out with a social semiotic multimodal analysis (Jewitt, 2011b), focussing on image and relations between image and writing....
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...It would be interesting to see future studies exploring young students’ content representations put to use in classroom discussions about meaning-design processes and how different design choices shape the meaning of the content differently (Jewitt, 2011a; Kress et al., 2001)....
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...Understanding how to make meaning with a variety of modes in science education is important because ‘the choice of mode […] is a central aspect of the epistemological shaping of knowledge and ideological design’ (Jewitt, 2011a, p. 15; Kress et al., 2001)....
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7 citations
7 citations
7 citations
Cites background from "The Routledge handbook of multimoda..."
...SSMM attempts to reveal how semiotic resources, different modes and socio-cultural influences can impact meaning making, text deployment and text interpretation (Jewitt 2009b; Kress 2010)....
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...…Marketing, University of Wollongong, Australia mmehmet@uow.edu.au Rodney J. Clarke School of Management, Operations & Marketing, University of Wollongong, Australia rclarke@uow.edu.au Karlheinz Kautz School of Management, Operations & Marketing, University of Wollongong, Australia kautz@uow.edu.au...
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...Space does not permit a critical comparison of each and so the reader is directed to Jewitt (2009a) for that purpose....
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...Modern communication scholars handle the complexity of new media in general, and social media in particular, in a familiar way, by drawing on different communications disciplines to develop a toolkit for analysis (Baldry and Thibault 2006, Jewitt 2009ab: Kress 2010; O’Halloran et al. 2010)....
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...It is uncommon for a single media modality to be used when communicating new media meanings (Baldry and Thibault 2006; Jewitt 2009ab; Kress 2010; Kress and van Leeuwen 1996)....
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7 citations