The social desirability response bias in ethics research
TL;DR: In this article, the authors examined the impact of a social desirability response bias as a personality characteristic (self deception and impression management) and as an item characteristic (perceived desireability of the behavior) on self-reported ethical conduct.
Abstract: This study examines the impact of a social desirability response bias as a personality characteristic (self-deception and impression management) and as an item characteristic (perceived desirability of the behavior) on self-reported ethical conduct. Findings from a sample of college students revealed that self-reported ethical conduct is associated with both personality and item characteristics, with perceived desirability of behavior having the greatest influence on self-reported conduct. Implications for research in business ethics are drawn, and suggestions are offered for reducing the effects of a socially desirable response bias.
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TL;DR: This article reviewed theoretical explanations of socially motivated misreporting in sensitive surveys and provided an overview of the empirical evidence on the effectiveness of specific survey methods designed to encourage the respondents to answer more honestly.
Abstract: Survey questions asking about taboo topics such as sexual activities, illegal behaviour such as social fraud, or unsocial attitudes such as racism, often generate inaccurate survey estimates which are distorted by social desirability bias. Due to self-presentation concerns, survey respondents underreport socially undesirable activities and overreport socially desirable ones. This article reviews theoretical explanations of socially motivated misreporting in sensitive surveys and provides an overview of the empirical evidence on the effectiveness of specific survey methods designed to encourage the respondents to answer more honestly. Besides psychological aspects, like a stable need for social approval and the preference for not getting involved into embarrassing social interactions, aspects of the survey design, the interviewer’s characteristics and the survey situation determine the occurrence and the degree of social desirability bias. The review shows that survey designers could generate more valid data by selecting appropriate data collection strategies that reduce respondents’ discomfort when answering to a sensitive question.
1,703 citations
TL;DR: In this article, a field survey focused on two constructs that have been developed to represent the ethical context in organizations: ethical climate and ethical culture, and investigated the relationships between the emergent ethical context factors and an ethics-related attitude (organizational commitment) and behavior (observed unethical conduct) for respondents who work in organizations with and without ethics codes.
Abstract: This field survey focused on two constructs that have been developed to represent the ethical context in organizations: ethical climate and ethical culture. We first examined issues of convergence and divergence between these constructs through factor analysis and correlational analysis. Results suggested that the two constructs are measuring somewhat different, but strongly related dimensions of the ethical context. We then investigated the relationships between the emergent ethical context factors and an ethics-related attitude (organizational commitment) and behavior (observed unethical conduct) for respondents who work in organizations with and without ethics codes. Regression results indicated that an ethical culture-based dimension was more strongly associated with observed unethical conduct in code organizations while climate-based dimensions were more strongly associated with observed unethical conduct in non-code organizations. Ethical culture and ethical climate-based factors influenced organizational commitment similarly in both types of organizations. Normative implications of the study are discussed, as are implications for future theorizing, research and management practice.
1,034 citations
TL;DR: A review of nearly 20 years of published research suggests that social-desirability bias has been consistently neglected in scale construction, evaluation, and implementation as mentioned in this paper, and methods for identifying, testing for and/or preventing it, and how these methods can and should be implemented in consumer-related research.
Abstract: A tremendous growth in the use of multi-item scales in marketing research has occurred over the past two decades. Concurrently, there is increasing concern about the quality of these measures. Although the majority of marketing-related articles now discuss the reliability of the scales administered, few address the issue of scale validity. One aspect of scale validity, which should be of particular concern to marketing researchers, is the potential threat of contamination due to social-desirability response bias. However, a careful review of nearly 20 years of published research suggests that social-desirability bias has been consistently neglected in scale construction, evaluation, and implementation. The purpose of this article is to discuss the nature of such a bias, methods for identifying, testing for and/or preventing it, and how these methods can and should be implemented in consumer-related research. ©: 2000 John Wiley & Sons, Inc.
1,027 citations
TL;DR: Testing hypotheses with 3 waves of survey data support 4 individual difference hypotheses, specifically, that empathy and moral identity are negatively related to moral disengagement, while trait cynicism and chance locus of control orientation are positively related tomoral disengagement.
Abstract: This article advances understanding of the antecedents and outcomes of moral disengagement by testing hypotheses with 3 waves of survey data from 307 business and education undergraduate students. The authors theorize that 6 individual differences will either increase or decrease moral disengagement, defined as a set of cognitive mechanisms that deactivate moral self-regulatory processes and thereby help to explain why individuals often make unethical decisions without apparent guilt or self-censure (Bandura, 1986). Results support 4 individual difference hypotheses, specifically, that empathy and moral identity are negatively related to moral disengagement, while trait cynicism and chance locus of control orientation are positively related to moral disengagement. Two additional locus of control orientations are not significantly related to moral disengagement. The authors also hypothesize and find that moral disengagement is positively related to unethical decision making. Finally, the authors hypothesize that moral disengagement plays a mediating role between the individual differences they studied and unethical decisions. Their results offer partial support for these mediating hypotheses. The authors discuss the implications of these findings for future research and for practice.
904 citations
TL;DR: In this paper, the authors examined ethical climate's relationship to job satisfaction, organizational commitment, and turnover intention among salespeople and found that salespeople's perceptions of a positive ethical climate are positively associated with their job satisfaction and organizational commitment.
770 citations
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TL;DR: It seems clear that the items in the Edwards Social Desirability Scale would, of necessity, have extreme social desirability scale positions or, in other words, be statistically deviant.
Abstract: It has long been recognized that personality test scores are influenced by non-test-relevant response determinants. Wiggins and Rumrill (1959) distinguish three approaches to this problem. Briefly, interest in the problem of response distortion has been concerned with attempts at statistical correction for "faking good" or "faking bad" (Meehl & Hathaway, 1946), the analysis of response sets (Cronbach, 1946,1950), and ratings of the social desirability of personality test items (Edwards, 19 5 7). A further distinction can be made, however, which results in a somewhat different division of approaches to the question of response distortion. Common to both the Meehl and Hathaway corrections for faking good and faking bad and Cronbach's notion of response sets is an interest in the test behavior of the subject(S). By social desirability, on the other hand, Edwards primarily means the "scale value for any personality statement such that the scale value indicates the position of the statement on the social desirability continuum . . ." (1957, p. 3). Social desirability, thus, has been used to refer to a characteristic of test items, i.e., their scale position on a social desirability scale. Whether the test behavior of 5s or the social desirability properties of items are the focus of interest, however, it now seems clear that underlying both these approaches is the concept of statistical deviance. In the construction of the MMPI K scale, for example, items were selected which differentiated between clinically normal persons producing abnormal te¥Tpfpfiles~snd^cTinically abnormal individuals with abnormal test profiles, and between clinically abnormal persons with normal test profiles and abnormal 5s whose test records were abnormal. Keyed responses to the K scale items tend to be statistically deviant in the parent populations. Similarly, the development of the Edwards Social Desirability Scale (SDS) illustrates this procedure. Items were drawn from various MMPI scales (F, L, K, and the Manifest Anxiety Scale [Taylor, 1953]) and submitted to judges who categorized them as either socially desirable or socially undesirable. Only items on which there was unanimous agreement among the 10 judges were included in the SDS. It seems clear that the items in Edwards SDS would, of necessity, have extreme social desirability scale positions or, in other words, be statistically deviant. Some unfortunate consequences follow from the strict use of the statistical deviance model in the development of-sOcialTtesirSbTBty scales. With items drawn from the MMPI, it is apparent that in addition to their scalability for social desirability the items may also be characterized by their content which,^n a general sense, has pathological implications. When a social desrrabtltty^scale constructed according to this procedure is then applied to a college student population, the meaning of high social desirability scores is not at all clear. When 5s given the Edwards SDS deny, for example, that their sleep is fitful and disturbed (Item 6) or that they worry quite a bit over possible misfortunes (Item 35), it cannot be determined whether these responses are attributable to social desirability or to a genuine absence of such symptoms. The probability of occurrence of the symptoms represented in MMPI items (and incorportated in the SDS)
8,478 citations
01 Jan 1991
3,388 citations
TL;DR: In this article, an interactionist model of ethical decision making in organizations is proposed, which combines individual variables (moral development, etc.) with situational variables to explain and predict the ethical decision-making behavior of individuals in organizations.
Abstract: An interactionist model of ethical decision making in organizations is proposed. The model combines individual variables (moral development, etc.) with situational variables to explain and predict the ethical decision-making behavior of individuals in organizations. A major component of the model is based on Kohlberg's cognitive moral development model which provides the construct definition, measurement tools, and theory base to guide future business ethics research. Research propositions are offered and practical implications are discussed.
3,102 citations
2,815 citations