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Book ChapterDOI

The Social Responsibility of Business Is to Increase Its Profits

01 Jan 2007-pp 173-178
TL;DR: When I hear businessmen speak eloquently about the social responsibilities of business in a free-enterprise system, I am reminded of the wonderful line about the Frenchman who discovered at the age of 70 that he had been speaking prose all his life as mentioned in this paper.
Abstract: When I hear businessmen speak eloquently about the “social responsibilities of business in a free-enterprise system”, I am reminded of the wonderful line about the Frenchman who discovered at the age of 70 that he had been speaking prose all his life. The businessmen believe that they are defending free enterprise when they declaim that business is not concerned “merely” with profit but also with promoting desirable “social” ends; that business has a “social conscience” and takes seriously its responsibilities for providing employment, eliminating discrimination, avoiding pollution and whatever else may be the catchwords of the contemporary crop of reformers. In fact they are — or would be if they or anyone else took them seriously -preaching pure and unadulterated socialism. Businessmen who talk this way are unwitting puppets of the intellectual forces that have been undermining the basis of a free society these past decades.

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Citations
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Journal ArticleDOI
TL;DR: In this article, the authors present a complex theoretical explanation that draws on multiple bodies of literature to present an academically rigorous version of a simple argument: good deeds earn chits.
Abstract: I present a complex theoretical explanation that draws on multiple bodies of literature to present an academically rigorous version of a simple argument: good deeds earn chits. I advance/defend three core assertions: (1) corporate philanthropy can generate positive moral capital among communities and stakeholders, (2) moral capital can provide shareholders with insurance-like protection for a firm's relationship-based intangible assets, and (3) this protection contributes to shareholder wealth. I highlight several managerial implications of these core assertions.

2,020 citations

Journal ArticleDOI
TL;DR: In this paper, the authors trace the evolution of the corporate social performance model by focusing on three challenges to the concept of corporate social responsibility: economic responsibility, public responsibility, and social responsiveness.
Abstract: This paper traces the evolution of the corporate social performance model by focusing on three challenges to the concept of corporate social responsibility: economic responsibility, public responsibility, and social responsiveness, it also examines social issues management as a dimension of corporate social performance. It concludes that the corporate social performance model is valuable for business and society study and that it provides the beginnings of a paradigm for the field.

1,808 citations

Journal ArticleDOI
TL;DR: In this article, the authors present a dynamic equilibrium model of organizing, which depicts how cyclical responses to paradoxical tensions enable sustainability, peak performance in the present that enables success in the future.
Abstract: As organizational environments become more global, dynamic, and competitive, contradictory demands intensify. To understand and explain such tensions, academics and practitioners are increasingly adopting a paradox lens. We review the paradox literature, categorizing types and highlighting fundamental debates. We then present a dynamic equilibrium model of organizing, which depicts how cyclical responses to paradoxical tensions enable sustainability—peak performance in the present that enables success in the future. This review and the model provide the foundation of a theory of paradox.

1,675 citations

Journal ArticleDOI
TL;DR: A review of the literature shows that there are a growing number of publications from various disciplines that propose a politicized concept of corporate social responsibility as mentioned in this paper, and that many business firms have started to assume social and political responsibilities that go beyond legal requirements and fill the regulatory vacuum in global governance.
Abstract: Scholars in management and economics widely share the assumption that business firms focus on profits only, while it is the task of the state system to provide public goods. In this view business firms are conceived of as economic actors, and governments and their state agencies are considered the only political actors. We suggest that, under the conditions of globalization, the strict division of labour between private business and nation-state governance does not hold any more. Many business firms have started to assume social and political responsibilities that go beyond legal requirements and fill the regulatory vacuum in global governance. Our review of the literature shows that there are a growing number of publications from various disciplines that propose a politicized concept of corporate social responsibility. We consider the implications of this new perspective for theorizing about the business firm, governance, and democracy.

1,570 citations

Journal ArticleDOI
TL;DR: In this article, the authors argue that research on the business case for corporate social responsibility must account for the path-dependent nature of firm-stakeholder relations, and develop the construct of stakeholder influence capacity to fill this void.
Abstract: I argue that research on the business case for corporate social responsibility must account for the path-dependent nature of firm-stakeholder relations, and I develop the construct of stakeholder influence capacity to fill this void. This construct helps explain why the effects of corporate social responsibility on corporate financial performance vary across firms and time. I develop a set of propositions to aid future research on the contingencies that produce variable financial returns to investment in corporate social responsibility.

1,437 citations

References
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01 Jan 2009

3,235 citations

Journal Article
TL;DR: In this article, the authors report the results of their investigation into the best practices of four manufacturing firms with reputations for delivering high levels of customer satisfaction, and suggest ways companies can improve their customer satisfaction measures and practices.
Abstract: Although researchers have concentrated on various measures of customer satisfaction (CS) and the relationship of CS to firm performance, they have done little to determine what constitutes the best practices of firms focusing on CS as a corporate strategy. These authors report the results of their investigation into the best practices of four manufacturing firms with reputations for delivering high levels of customer satisfaction. They found that, although the firms developed a CS strategy for different reasons, each had similar characteristics that enabled them to concentrate on satisfying the customer. While the firms generally outperformed the average firm in their industry in profits and asset utilization after adopting a customer satisfaction strategy, they were not as successful in increasing market share; nor has the market valued them as highly as it has valued others in their industry. Finally, the authors suggest ways companies can improve their customer satisfaction measures and practices.

319 citations

Book
01 Jan 2004
TL;DR: In this paper, the authors provide a complete treatment of business-to-business marketing, including market analysis, relationship management, supply chain management, marketing strategy development and electronic commerce.
Abstract: Providing a complete treatment of business-to-business marketing, this text captures and integrates developments in market analysis, relationship management, supply chain management, marketing strategy development and electronic commerce.

279 citations

Book
01 Jan 1998
TL;DR: In this article, the authors present an overview of the business-to-business marketing environment, including how buyers buy, how to identify the customer, and how to make and move the goods.
Abstract: Part I Introduction: 1. The Business Marketing Environment. Part 2 How Buyers Buy: 2. Fundamentals of the Purchasing and Materials Management Function 3. Management of the Business Buying Function. Part 3 Identifying the Customer: 4. Business Marketing Research and Information Systems 5. Market Segmentation, Positioning and Demand Projection. Part 4 Making and Moving the Goods: 6. Product Development, Management, and Strategy 7. Business Price Planning and Strategy 8. Business Marketing Channel Participants 9. Business Physical Distribution Management and Strategy. Part 5 Promoting and Selling the Goods: 10. The Personal Selling Function in Business Marketing Strategy 11. Business Sales Management 12. Advertising and Sales Promotion Strategy in Business Markets. Part 6 Trend in Business-to-Business Marketing 13. Marketing of Business Services 14. International Business Marketing 15. Ethical Considerations in Business-to-Business Marketing. Part 7 Comprehensive Cases.

258 citations

Journal ArticleDOI
TL;DR: A conceptual approach to the segmentation of industrial markets together with results from an exploratory survey of current segmentation practices in industry and two examples to encourage appropriate use of market segmentation in planning and control of marketing strategies are presented.

251 citations