The theory of planned behavior
Cites background from "The theory of planned behavior"
...The degree to which new behaviors are positively or negatively valued heightens intention to change, which is a precursor to actual change [ 61 ]....
"The theory of planned behavior" refers methods in this paper
...…(Davis et al. 1989), the Innovation Diffusion Theory (IDT) used explain how, why, and at what rate new ideas and technology spread through cultures (Fishbein and Ajzen, 1975), the Theory of Reasoned Action (TRA) used to predict behavioral intention (Azjen and Fishbein, 1980), and the Theory of…...
"The theory of planned behavior" refers background in this paper
...Ajzen and Fishbein (1980) stated that in general, individuals will intend to perform a behavior when they evaluate it positively and when others believe that they should perform it....
...However, attitude and Subjective Norms vary according to the intent, and also vary from person to another (Ajzen and Fishbein, 1980)....
...Ajzen and Fishbein (1980) considered these factors as external variables and they also recognized their importance....