Tourism Management: Analysis, Behaviour, and Strategy
Citations
311 citations
60 citations
Cites background from "Tourism Management: Analysis, Behav..."
...Over the years a wide variety of segmentation models have been developed (for summaries of these models see Hanlan et al, 2006), which more generally can be divided into two categories: „commonsense‟ and „datadriven‟ approaches to segmentation of the tourism market (Dolnicar, 2008)....
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...One of the earliest, most common, and most basic ways in which scholars have attempted to segment the tourism market is through segmenting groups of tourists by country of origin (Moscardo et al, 2001; Dolnicar, 2008)....
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58 citations
39 citations
Cites methods from "Tourism Management: Analysis, Behav..."
...According to Woodside and Martin (2007), a questionnaire is the most suitable method to get data on preferences and motivation in tourism....
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24 citations
Cites background from "Tourism Management: Analysis, Behav..."
...By combining appropriate segmentation techniques and tourism yield measures tailored to the destination in innovative ways, it is possible to explore the profitability of different subgroups within large source markets....
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References
311 citations
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