Toward a social psychology of globalization
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...2011), which can result from concerns of cultural erosion or even cultural contamination (Chiu et al. 2011; Torelli et al. 2011)....
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...Another is an antagonistic consumer attitude toward CMSPs, also referred to as an exclusionary reaction (Torelli et al. 2011), which can result from concerns of cultural erosion or even cultural contamination (Chiu et al. 2011; Torelli et al. 2011)....
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...Consumer reactions thus can be viewed as “emotional, reflexive responses evoked by perceived threats to the integrity and vitality of one’s heritage culture” (Chiu et al. 2011, p. 667)....
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...One is a positive consumer attitude, such as enhanced perception of product creativity, resulting from integrative responses (e.g., Chiu et al. 2011; Peng and Xie 2016)....
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24 citations
Cites background from "Toward a social psychology of globa..."
...For example, Starbucks Coffee’s moon cake fuses together the traditional Chinese symbol of moon cakes and the Western symbol of coffee, and Disneyland’s Yin-yang Mickey Mouse mixes the Yin-yang symbol from Chinese culture and Mickey Mouse from American popular culture (Chiu et al., 2011)....
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References
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"Toward a social psychology of globa..." refers background in this paper
...These reactions, according to some, could lead to clashes of civilizations (Huntington, 1996)....
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