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Journal ArticleDOI

Toward a social psychology of globalization

TL;DR: In this paper, the authors address the questions of how people make sense of and respond to globalization and its sociocultural ramifications; how people defend the integrity of their heritage cultural identities against the "culturally erosive" effects of globalization, and how individuals harness creative insights from their interactions with global cultures.
Abstract: In most parts of the world, globalization has become an unstoppable and potent force that impacts everyday life and international relations. The articles in this issue draw on theoretical insights from diverse perspectives (clinical psychology, consumer research, organizational behavior, political psychology, and cultural psychology) to offer nuanced understanding of individuals’ psychological reactions to globalization in different parts of the world (Australia, Hong Kong, Japan, Mainland China, Singapore, Switzerland, United States, Taiwan). These articles address the questions of how people make sense of and respond to globalization and its sociocultural ramifications; how people defend the integrity of their heritage cultural identities against the “culturally erosive” effects of globalization, and how individuals harness creative insights from their interactions with global cultures. The new theoretical insights and revealing empirical analyses presented in this issue set the stage for an emergent interdisciplinary inquiry into the psychology of globalization.
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Journal ArticleDOI
TL;DR: The authors argue that national identification can be framed temporally, such that people may differently identify with their nation's past or present, and argue that temporal national identification has important consequences for attitudes towards social changes.
Abstract: We argue that national identification can be framed temporally, such that people may differently identify with their nation's past or present. Further, we argue that temporal national identification has important consequences for attitudes towards social changes. Within this new theoretical framing, we tested the empirical separability and predictive utility of past national identification and present national identification in South Korea and Australia. Results showed that, in both countries, past and present national identifications are correlated but empirically distinct constructs, which independently contribute to general national identification. Past and present national identifications were also shown to be grounded in distinct notions of national continuity. Most importantly, in both countries, present national identification positively predicted favourable attitudes towards social changes and globalization, whereas past national identification negatively predicted these attitudes. These findings suggest that temporally framed national identification is an important construct in the domain of social identification and in research on social changes and globalization. © 2014 Wiley Publishing Asia Pty Ltd with the Asian Association of Social Psychology and the Japanese Group Dynamics Association.

4 citations

Journal ArticleDOI
TL;DR: This article found that Chinese consumers react more negatively to culture-mixed products after shopping (vs. simply entering) in a high-status Chinese store (Exception), while the effect was absent among Chinese consumers who shopped in a low-status European store, or a lower status Chinese store.
Abstract: Results from a field experiment conducted in Guangzhou, China, show that Chinese consumers react more negatively to culture-mixed products after shopping (vs. simply entering) in a high-status Chinese store (Exception). This effect was absent among Chinese consumers who shopped (vs. simply entered) in a high-status European store, a low-status European store, or a lower status Chinese store. The effect was also absent among Western shoppers. We argue that the Exception effect among Chinese consumers emerges due to heightened perceptions of the rising status of China—which might increase the positivity of Chinese identity and hence prompt a rejection of foreign cultural influences.

3 citations


Cites background from "Toward a social psychology of globa..."

  • ...Exclusionary reactions are emotional, reflexive responses evoked by perceived threats to the integrity of one’s heritage culture, whereas integrative responses are reflective mental processes that promote the integration of foreign and local ideas as means to further one’s valued goals (Chiu et al., 2011)....

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  • ...…reactions are emotional, reflexive responses evoked by perceived threats to the integrity of one’s heritage culture, whereas integrative responses are reflective mental processes that promote the integration of foreign and local ideas as means to further one’s valued goals (Chiu et al., 2011)....

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  • ...Recent studies on globalization, polyculturalism, and cosmopolitanism (Alter & Kwan, 2009; Chiu et al., 2011; Morris, Chiu, & Liu, 2015) have inspired new thoughts on how cultures evolve through individuals’ active participation in cultural interactions....

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DissertationDOI
01 Jan 2013
TL;DR: In this article, a new marketing communication strategy called "cultural politeness" is proposed to enhance local consumer acceptance of foreign brands, which is applicable when local consumers discern the intention of a foreign brand engaging the local culture (i.e., intercultural context).
Abstract: Global brands encounter either resistance or acceptance from Asian markets. Resistance from local consumers has limited the benefits global brands gain from globalization, as local consumers may resist by isolating, rejecting, or crowding out foreign businesses. To enhance local consumer acceptance of foreign brands, I propose a new marketing communication strategy called “cultural politeness.” Cultural politeness principles are applicable when local consumers discern the intention of a foreign brand engaging the local culture (i.e., intercultural context) (Study 1). The scale of cultural politeness is developed and validated (Studies 1 and 2). Exploring this newly developed concept, I find that including a local cultural symbol in a foreign brand’s marketing communication may induce negative evaluation of the brand. However, when this practice is accompanied by a potentially respectful message, local consumers perceive cultural politeness in the communication, which in turn enhances brand evaluation (Study 3). The influence of cultural politeness on increased evaluations of foreign brands is found in both Indian and American cultures (Study 4). However, the positive influences of cultural politeness on the evaluation of marketing communication decrease when local consumers perceive the global brand to be a “local” brand (Study 5). In addition, several cultural politeness strategies in marketing communication are examined in Study 6. The present results demonstrate the importance of cultural politeness in global marketing communication.

3 citations


Cites background from "Toward a social psychology of globa..."

  • ...in cultural psychology and globalization is shifting focus from the perspective of cultural similarities/differences to a new emphasis on the social psychology of culture mixing (Chiu et al., 2011)....

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  • ...Therefore, current research in cultural psychology and globalization is shifting focus from the perspective of cultural similarities/differences to a new emphasis on the social psychology of culture mixing (Chiu et al., 2011)....

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References
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Book
01 Jan 1996
TL;DR: Based on the author's seminal article in "Foreign Affairs", Samuel P. Huntington's "The Clash of Civilizations and the Remaking of World Order" is a provocative and prescient analysis of the state of world politics after the fall of communism.
Abstract: Based on the author's seminal article in "Foreign Affairs", Samuel P. Huntington's "The Clash of Civilizations and the Remaking of World Order" is a provocative and prescient analysis of the state of world politics after the fall of communism. In this incisive work, the renowned political scientist explains how "civilizations" have replaced nations and ideologies as the driving force in global politics today and offers a brilliant analysis of the current climate and future possibilities of our world's volatile political culture.

6,359 citations


"Toward a social psychology of globa..." refers background in this paper

  • ...These reactions, according to some, could lead to clashes of civilizations (Huntington, 1996)....

    [...]

Book
27 Jul 1992
TL;DR: Globalization as a Problem The Cultural Turn Mapping the Global Condition World-Systems Theory, Culture and Images of World Power Japanese Globality and Japanese Religion The Universalism-Particularism Issue "Civilization," Civility and the Civilizing Process Globalization Theory and Civilization Analysis Globality, Modernity and the Issue of Postmodernity Globalization and the Nostalgic Paradigm 'The Search for Fundamentals' in Global Perspective Concluding Reflections
Abstract: Globalization as a Problem The Cultural Turn Mapping the Global Condition World-Systems Theory, Culture and Images of World Power Japanese Globality and Japanese Religion The Universalism-Particularism Issue 'Civilization,' Civility and the Civilizing Process Globalization Theory and Civilization Analysis Globality, Modernity and the Issue of Postmodernity Globalization and the Nostalgic Paradigm 'The Search for Fundamentals' in Global Perspective Concluding Reflections

3,676 citations

Book
01 Jan 2006
TL;DR: In this article, Appiah revives the ancient philosophy of cosmopolitanism, which dates back to the Cynics of the 4th century, as a means of understanding the complex world of today.
Abstract: This brilliant, cross-disciplinary work challenges the separatist doctrines which have come to dominate our understanding of the world. Appiah revives the ancient philosophy of Cosmopolitanism, which dates back to the Cynics of the 4th century, as a means of understanding the complex world of today. Arguing that we concentrate too much on what makes us different rather than recognizing our common humanity, Appiah explores how we can act ethically in a globalized world.

1,861 citations

Book
01 Jan 1985
TL;DR: In this article, the traditional state: Bureaucracy, Class, Ideology, Administrative Power, Internal Pacification, Citizenship, and Class, Sovereignty and Citizenship are discussed.
Abstract: Introduction. 1. State, Society and Modern History. 2. The Traditional State: Domination and Military Power. 3. The Traditional State: Bureaucracy, Class, Ideology. 4. The Absolutist State and the Nation--State. 5. Capitalism, Industrialism and Social Transformation. 6. Capitalism and the State: From Absolutism to the Nation--State. 7. Administrative Power, Internal Pacification. 8. Class, Sovereignty and Citizenship. 9. Capitalist Development and the Industrialization of War. 10. Nation--States in the Global State System. 11. Modernity, Totalitarianism and Critical Theory. Notes. Bibliography. Index.

1,351 citations

Trending Questions (1)
Why has sensitivity and vulnerability become an issue due to globalization?

The new theoretical insights and revealing empirical analyses presented in this issue set the stage for an emergent interdisciplinary inquiry into the psychology of globalization.