Journal ArticleDOI
Trust in social media brands and perceived media values: A survey study in China
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Wang et al. as discussed by the authors examined how perceived media values influence trust in Chinese social media brands such as Weibo and WeChat and found that Chinese users perceive five layers of values in using social media applications, including information value, entertainment value, social networking value and social status value.About:
This article is published in Computers in Human Behavior.The article was published on 2022-02-01. It has received 22 citations till now. The article focuses on the topics: Social media & Value (mathematics).read more
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How to Use Live Streaming to Improve Consumer Purchase Intentions: Evidence from China
TL;DR: In this paper , the authors used the stimulus-organism-response framework to explore the psychological mechanisms of how live peculiarities impact consumer behavioral responses as well as the effects of gender and platform differences, and to make clear how to choose the two dependent variables of engagement and purchase intentions.
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The Nexuses Between Social Media Marketing Activities and Consumers’ Engagement Behaviour: A Two-Wave Time-Lagged Study
Yunfeng Shang,Hina Rehman,Khalid Mehmood,Aidi Xu,Yaser Iftikhar,Yifei Wang,Ridhima Bhanot Sharma +6 more
TL;DR: In this paper , the authors examined how social media marketing activities (SMMA) influence consumers' engagement behavior in developing countries and further investigated the moderating effect of social media sales intensity.
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Role of social media marketing activities in China’s e-commerce industry: A stimulus organism response theory context
TL;DR: Wang et al. as discussed by the authors examined the effects of social media marketing activities (interactivity, informativeness, word-of-mouth-WOM, personalization, and trendiness) on relationship quality, such as commitment, trust, and satisfaction in order to predict consumers' online repurchase intentions in China's e-commerce environment.
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“In Flow”! Why Do Users Share Fake News about Environmentally Friendly Brands on Social Media?
TL;DR: In this paper , a theoretical research model proposed and analyzed using structural equations modeling in SmartPLS on a convenience sample consisting of 922 questionnaires was used to examine social media users' behavior towards environmentally friendly brands.
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A trust model for consumer conversion in community-based group buying: the dual roles of group leaders
TL;DR: Zhang et al. as mentioned in this paper investigated the transfer mechanism of user's trust in dyadic contexts of social and commercial role-playing in the community-based group buying (CGB) program and found that resident's trust and their perception of group leader's friend role can positively enhance their engagement actions.
References
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Book
Statistical Power Analysis for the Behavioral Sciences
TL;DR: The concepts of power analysis are discussed in this paper, where Chi-square Tests for Goodness of Fit and Contingency Tables, t-Test for Means, and Sign Test are used.
Journal ArticleDOI
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
Claes Fornell,David F. Larcker +1 more
TL;DR: In this paper, the statistical tests used in the analysis of structural equation models with unobservable variables and measurement error are examined, and a drawback of the commonly applied chi square test, in additit...
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The Commitment-Trust Theory of Relationship Marketing
Robert Morgan,Shelby D. Hunt +1 more
TL;DR: Relationship marketing, established, developing, and maintaining successful relational exchanges, constitutes a major shift in marketing theory and practice as mentioned in this paper, after conceptualizing relationship relationships as a set of relationships.
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On the evaluation of structural equation models
Richard P. Bagozzi,Youjae Yi +1 more
TL;DR: In this article, structural equation models with latent variables are defined, critiqued, and illustrated, and an overall program for model evaluation is proposed based upon an interpretation of converging and diverging evidence.