Understanding Attitudes and Predicting Social Behavior

Book•

Understanding Attitudes and Predicting Social Behavior

17 Mar 1980-

TL;DR: In this paper, the author explains "theory and reasoned action" model and then applies the model to various cases in attitude courses, such as self-defense and self-care.

read less

Abstract: Core text in attitude courses. Explains "theory and reasoned action" model and then applies the model to various cases.

...read moreread less

Citations

PDF

Open Access

More filters

Journal Article•DOI•

Predicting User Intentions: Comparing the Technology Acceptance Model with the Theory of Planned Behavior

[...]

Kieran Mathieson¹•Institutions (1)

University of Rochester¹

01 Sep 1991-Information Systems Research

TL;DR: This study compares two models that predict an individual's intention to use an IS: the technology acceptance model TAM and the theory of planned behavior TPB.

...read moreread less

Abstract: Information systems IS cannot be effective unless they are used. However, people sometimes do not use systems that could potentially increase their performance. This study compares two models that predict an individual's intention to use an IS: the technology acceptance model TAM and the theory of planned behavior TPB. The comparison was designed to be as fair as possible, not favoring one model over the other. Both TAM and TPB predicted intention to use an IS quite well, with TAM having a slight empirical advantage. TAM is easier to apply, but only supplies very general information on users' opinions about a system. TPB provides more specific information that can better guide development.

...read moreread less

4,196 citations

Journal Article•DOI•

Why don't men ever stop to ask for directions? Gender, social influence, and their role in technology acceptance and usage behavior

[...]

Viswanath Venkatesh, Michael G. Morris

01 Mar 2000-Management Information Systems Quarterly

TL;DR: Using the Technology Acceptance Model (TAM), gender differences in the overlooked context of individual adoption and sustained usage of technology in the workplace are investigated.

...read moreread less

Abstract: Using the Technology Acceptance Model (TAM), this research investigated gender differences in the overlooked context of individual adoption and sustained usage of technology in the workplace. User reactions and technology usage behavior were studied over a five-month period among 342 workers being introduced to a new software system. At all three points of measurement, compared to women, men's technology usage deci

...read moreread less

4,026 citations

Cites methods from "Understanding Attitudes and Predict..."

...Since the development of TAM, even within the context of rational perspectives (e.g., TRA, TPB, and TAM), recent research has successfully operationalized subjective norm (see Mathieson 1991; Taylor and Todd 1995a, 1995b)....
[...]
...Although subjective norm can be expected to be important in determining technology acceptance and usage based on TRA and the Theory of Planned Behavior (TPB) (Ajzen 1985, 1991), empirical evidence supporting the role of the construct has been somewhat mixed....
[...]
...Among the different models that have been proposed, the Technology Acceptance Model (TAM) (Davis 1989; Davis et al. 1989), adapted from the Theory of Reasoned Action (TRA) (Ajzen and Fishbein 1980; Fishbein and Ajzen 1975), offers a powerful and parsimonious explanation for user acceptance and usage behavior....
[...]
...…models that have been proposed, the Technology Acceptance Model (TAM) (Davis 1989; Davis et al. 1989), adapted from the Theory of Reasoned Action (TRA) (Ajzen and Fishbein 1980; Fishbein and Ajzen 1975), offers a powerful and parsimonious explanation for user acceptance and usage behavior....
[...]
...Interestingly, TAM’s referent theory (i.e., TRA) includes social influence via a construct called subjective norm....
[...]

Journal Article•DOI•

Time flies when you're having fun: cognitive absorption and beliefs about information technology usage 1

[...]

Ritu Agarwal¹, Elena Karahanna²•Institutions (2)

University of Maryland, College Park¹, University of Georgia²

01 Dec 2000-Management Information Systems Quarterly

TL;DR: It is proposed that the individual traits of playfulness and personal innovativeness are important determinants of cognitive absorption, and operational measures for each dimension of this multi-dimensional construct are developed.

...read moreread less

Abstract: Extant explanations of why users behave in particular ways toward information technologies have tended to focus predominantly on instrumental beliefs as drivers of individual usage intentions. Prior work in individual psychology, however, suggests that holistic experiences with technology as captured in constructs such as enjoyment and flow are potentially important explanatory variables in technology acceptance theories. In this paper, we describe a multi-dimensional construct labeled cognitive absorption and defined as a state of deep involvement with software. Cognitive absorption, theorized as being exhibited through the five dimensions of temporal dissociation, focused immersion, heightened enjoyment, control, and curiosity, is posited to be a proximal antecedent of two important beliefs about technology use: perceived usefulness and perceived ease of use. In addition, we propose that the individual traits of playfulness and personal innovativeness are important determinants of cognitive absorption. Based on the conceptual definition of this construct, operational measures for each dimension are developed. Using the World Wide Web as the target technology, scale validation indicates that the operational measures have acceptable psychometric properties and confirmatory factor analysis supports the proposed multi-dimensional structure. Structural equation analysis provides evidence for the theorized nomological net of cognitive absorption. Theoretical and practical implications are offered

...read moreread less

4,018 citations

Cites background from "Understanding Attitudes and Predict..."

...( Brancheau and Wetherbe 1990; Rogers 1995), the technology acceptance model (TAM; Davis 1989; Davis et al. 1989), the theory of reasoned action (TRA; Ajzen and Fishbein 1980; Fishbein and Ajzen 1975) and the theory of planned behavior (TPB; Ajzen 1985, 1988; Ajzen and Madden 1986)....
[...]

Journal Article•DOI•

Behavioral intention formation in knowledge sharing: examining the roles of extrinsic motivators, social-psychological factors, and organizational climate

[...]

Gee-Woo Bock¹, Robert W. Zmud², Young-Gul Kim³, Jae-Nam Lee⁴•Institutions (4)

National University of Singapore¹, University of Oklahoma², KAIST³, City University of Hong Kong⁴

01 Mar 2005-Management Information Systems Quarterly

TL;DR: It is found that anticipated reciprocal relationships affect individuals' attitudes toward knowledge sharing while both sense of self-worth and organizational climate affect subjective norms, and anticipated extrinsic rewards exert a negative effect on individuals' knowledge-sharing attitudes.

...read moreread less

Abstract: Individuals' knowledge does not transform easily into organizational knowledge even with the implementation of knowledge repositories. Rather, individuals tend to hoard knowledge for various reasons. The aim of this study is to develop an integrative understanding of the factors supporting or inhibiting individuals' knowledge-sharing intentions. We employ as our theoretical framework the theory of reasoned action (TRA), and augment it with extrinsic motivators, social-psychological forces and organizational climate factors that are believed to influence individuals' knowledge- sharing intentions. Through a field survey of 154 managers from 27 Korean organizations, we confirm our hypothesis that attitudes toward and subjective norms with regard to knowledge sharing as well as organizational climate affect individuals' intentions to share knowledge. Additionally, we find that anticipated reciprocal relationships affect individuals' attitudes toward knowledge sharing while both sense of self-worth and organizational climate affect subjective norms. Contrary to common belief, we find anticipated extrinsic rewards exert a negative effect on individuals' knowledge-sharing attitudes.

...read moreread less

3,880 citations

Cites background from "Understanding Attitudes and Predict..."

...First, in the perspective developed by Ajzen and Fishbein (1980), external factors such as institutional structures influence the salience of subjective norms....
[...]
...To develop an integrative view of the forces influencing individuals’ willingness to share knowledge, we adopted TRA (Fishbein and Ajzen 1975) as an initial theoretical frame....
[...]
...In addition to this study’s contributions to our understanding of the motivational drivers that underlie individuals’ knowledge-sharing behaviors, we also feel the study contributes in two ways to 100 MIS Quarterly Vol. 29 No. 1/March 2005 the broader set of literature applying TRA to model individual behaviors....
[...]
...Mixed results were obtained for the antecedents to the standard TRA constructs....
[...]
...We employ as our theoretical framework the theory of reasoned action (TRA), and augment it with extrinsic motivators, social-psychological forces and organizational climate factors that are believed to influence individuals’ knowledgesharing intentions....
[...]

Journal Article•DOI•

Why do people use information technology?: a critical review of the technology acceptance model

[...]

Paul Legris¹, John Ingham², Pierre Collerette¹•Institutions (2)

Université du Québec¹, Université de Sherbrooke²

01 Jan 2003-Information & Management

TL;DR: It is concluded that TAM is a useful model, but has to be integrated into a broader one which would include variables related to both human and social change processes, and to the adoption of the innovation model.

...read moreread less

3,861 citations

Cites background from "Understanding Attitudes and Predict..."

...Keywords: Technology acceptance model; Information technology; Ease of use; Usefulness; IS use; Change management; Innovation...
[...]

Collapse

Understanding Attitudes and Predicting Social Behavior

Citations

Cites methods from "Understanding Attitudes and Predict..."

Cites background from "Understanding Attitudes and Predict..."

Cites background from "Understanding Attitudes and Predict..."

Cites background from "Understanding Attitudes and Predict..."

Related Papers (5)