Understanding the midstream environment within a social change systems continuum
Citations
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Cites background from "Understanding the midstream environ..."
...…social marketing acknowledges that stakeholders across the full ecosystem of society must be coordinated and integrated in the societal change process including legislators, business, media, other organisation and the community as an entity itself (Andreasen, 2006)” (May and Previte, 2016: p 260)....
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...…starting to provide theoretical approaches to solution implementation including macro-social marketing (Kennedy, 2015), behavioural ecology (May and Previte, 2016; Brennan, Previte and Fry, 2016) and variations on Rothschild’s Motivation, Opportunity, Ability model (1999; Parkinson, Schuster and…...
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...There are multiple socio-cultural models that can be used to address these multitude of facets within wicked problems (Brennan et al., 2014), however it is generally held that they are complementary (May and Previte, 2016)....
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...…alcohol sales and consumption and posit that the first step in analysis of wicked problems is understanding all actors in the environment and their drivers, a view that is repeated by other social marketers (e.g. Sauders et al., 2015; May and Previte, 2016; Andreasen, 2006; Parkinson et al., 2016)....
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34 citations
34 citations
References
103,789 citations
"Understanding the midstream environ..." refers methods in this paper
...Data analysis for the qualitative research interviews used an iterative and emergent process using a thematic analytic framework to identify predominant themes (Braun and Clarke, 2006)....
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579 citations
"Understanding the midstream environ..." refers background in this paper
...Rothschild (1999) proposes the relative appropriateness of various combinations of three classes of strategic tools – education, marketing and law – depending on the MOA profile of the targets....
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...Motivation refers to the target’s desire or readiness to perform the target behaviour, and it strongly encompasses the concept of self-interest – where individuals are motivated to behave when they can see clear personal relevance (Rothschild, 1999)....
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...Ability essentially refers to the target’s capabilities to perform the target behaviour, including the skills, knowledge and problem-solving proficiency of the target audience, which allows them to engage in the target behaviour (Rothschild, 1999)....
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...Rothschild’s motivation, opportunity an ability framework Rothschild (1999) presents a framework that explores a target’s MOA to perform a defined behaviour....
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486 citations
"Understanding the midstream environ..." refers background in this paper
...Regardless of the specific models social marketing practitioners utilise, it is evident that wicked problems involve multiple environments, multiple levels and stakeholders, making them difficult to address (McHugh and Domegan, 2013; Roberts, 2000)....
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...The socially complex nature of wicked problems means that responsibility and power lies within an elaborate stakeholder network, so long-term change relies on understanding and coordinating a broad system of influence (Kennedy and Parsons, 2012; Roberts, 2000)....
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...Social problems are described as wicked when their complexity makes the problem difficult to define and the complicated, fluid network of interdependent factors causing effects makes them difficult to address (Kennedy and Parsons, 2012; Roberts, 2000)....
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390 citations
"Understanding the midstream environ..." refers background in this paper
...Inspired by this, a holistic approach to social marketing acknowledges that stakeholders across the full ecosystem of society must be coordinated and integrated in the societal change process, including legislators, businesses, media, other organisations and the community as an entity itself (Andreasen, 2006)....
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...…this, a holistic approach to social marketing acknowledges that stakeholders across the full ecosystem of society must be coordinated and integrated in the societal change process, including legislators, businesses, media, other organisations and the community as an entity itself (Andreasen, 2006)....
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216 citations
"Understanding the midstream environ..." refers background in this paper
...As such, they have come under scrutiny for placing unfair blame and responsibility on individuals (McHugh and Domegan, 2013; Wymer, 2011)....
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