Unpacking the Millennials: A Cautionary Tale for Teacher Education

doi:10.14221/AJTE.2007V32N3.1

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Unpacking the Millennials: A Cautionary Tale for Teacher Education

Journal Article•DOI•

Unpacking the Millennials: A Cautionary Tale for Teacher Education

01 Aug 2007-Australian Journal of Teacher Education (Edith Cowan University)-Vol. 32, Iss: 3, pp 1-13

TL;DR: The authors argued that teacher educators should be cautious about accepting and adopting popular discourses about the generation as a basis for the designing and developing millennial appropriate educational practices and pedagogy, and discussed the utility of such claims for teacher educators.

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Abstract: This paper is about the millennial generation. Much has been written about the generation: their character; beliefs; motivations; values; and future potentialities. This literature has gained momentum as marketers, employers, and educators seek to understand the generation as they come of age and enter into positions of social responsibility. The purpose of this paper is to examine the claims made about the Millennials, determine who are making these claims and why, and discuss the utility of such claims for teacher educators. This paper argues that teacher educators should be cautious about accepting and adopting popular discourses about the generation as a basis for the designing and developing millennial appropriate educational practices and pedagogy.

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Journal Article•

Redesigning Teacher Education

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Jeanne Marcum Gerlach

22 Mar 1999-Education 3-13

110 citations

Digital Natives: Ten Years After

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Apostolos Koutropoulos

01 Jan 2011

TL;DR: The authors examine the findings that have come out of recent research with regard to digital natives and their true nature, as well as turn a critical gaze onto the assumptions, taken as common sense knowledge, of what the characteristics of digital natives are.

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Abstract: A lot has been written about the digital native since the coining of the term about ten years ago. A lot of what has been originally written by the digital native has been taken as common sense and has been repeated many times in many educational contexts, but until recently the true nature of the digital native has not been explored. Because the myth of the digital native is still alive and well, this article aims to examine the findings that have come out of recent research with regard to digital natives and their true nature, as well as turn a critical gaze onto the assumptions, taken as common sense knowledge, of what the characteristics of digital natives are.

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100 citations

Journal Article•DOI•

Understanding usage intention in innovative mobile app service

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Hee Jin Hur¹, Ha Kyung Lee¹, Ho Jung Choo¹•Institutions (1)

Seoul National University¹

01 Aug 2017-Computers in Human Behavior

TL;DR: Analysis of the differences in acceptance with respect to cohort group, particularly regarding millennial consumers compared to their mature counterparts, improved understanding of the generational differences in accepting innovative marketing technology.

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85 citations

Cites background from "Unpacking the Millennials: A Cautio..."

...4 Millennial consumers and mature consumers Millennials are defined as those born between 1980 and 2000 (Donnison, 2007)....
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...Millennials are defined as those born between 1980 and 2000 (Donnison, 2007)....
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Journal Article•DOI•

A Tourism Inflex: Generation Z Travel Experiences

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Victor Mueke Robinson, Heike Schänzel

01 Aug 2019

TL;DR: A more holistic theoretical model to understand Generation Z travel experience is proposed in this article, which highlights the emergence of Generation Z and the interface of its members with the tourism system by way of a more holistic approach to understand the travel experiences in which the emphasis is shifted from the destination to the traveller.

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Abstract: The purpose of this paper is twofold. First, it highlights the emergence of Generation Z and the interface of its members with the tourism system. Second, by way of a theoretical model, the paper provides a more holistic approach to understanding Generation Z travel experiences in which the emphasis is shifted from the destination to the traveller. This is in keeping with the trend which lays more emphasis on people rather than landscape.,This is qualitative research founded on an interpretive (constructivist) paradigm. Selecting Generation Z as the subject locates this study under generational theory and assumes prima facie a socially constructed reality. The paper is based on research conducted in New Zealand aimed at understanding the travel experiences of inbound Generation Z travellers. Data were collected from 12 semi-structured interviews lasting about 30 min each and from 5 blogs. Nvivo 11 programme was used in analysing data and developing themes. Core categories and related themes were generated forming building blocks of a theoretical model.,Findings revealed interplay of multiple factors in Generation Z’s travel experiences at a destination. The factors are global in nature, destination centric and those which are immediate or proximate to the individual. To fully grasp the notion of experience requires the gestalt of the three as well as pre-trip, during-trip and post-trip factors.,The impact of significant events upon participants is assumed. A specific analysis of the events and the magnitude of their influence on the individual participants may be necessary.,Destination marketers tend to concentrate on psychological aspects to appeal to the traveller. The focus, in this case, is creating an attractive image in the mind of travellers to get them to come to the destination. This research suggests shifting the focus to understanding the evolving traveller.,Governments and tourism purveyors may require an ever-increasing budget to map out strategies to meet the continuously morphing needs of the future traveller. The constantly evolving global environment necessitates greater flexibility in institutional framework with less bureaucratic bottlenecks.,Generation Z is a relatively new entrant into the tourism market which makes this research relevant and timely. The paucity of academic literature on a generation which is contemporaneously in its “highly influenceable” period of life and entering adulthood in an increasingly changing world is further credence for this research. A more holistic theoretical model to understanding Generation Z travel experience is proposed.

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79 citations

Cites background from "Unpacking the Millennials: A Cautio..."

...There, however, exists some consensus on what generations are like as explained in Manheim’s concepts of generation actuality and generation unit (Donnison, 2007)....
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Journal Article•DOI•

Generation Y: opportunity or challenge – strategies to engage Generation Y in the UK attractions’ sector

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Anna Leask¹, Alan Fyall², Paul Barron¹•Institutions (2)

Edinburgh Napier University¹, Bournemouth University²

11 Mar 2013-Current Issues in Tourism

TL;DR: The authors examined the extent to which Generation Y (Gen Y) serves as an opportunity or challenge for visitor attractions in the UK and the corresponding strategies adopted to seek engagement with this generational segment.

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Abstract: This study examines the extent to which Generation Y (Gen Y) serves as an opportunity or challenge for visitor attractions in the UK and the corresponding strategies adopted to seek engagement with this generational segment. A multiple-case study design was adopted with face-to-face interviews undertaken with senior personnel at leading visitor attractions across the UK. The paper advances a number of marketing and experiential strategies before advocating that further research is required to explore the growing pains of Gen Y from ‘adolescence’ to ‘adulthood’ if the industry is going to be able to understand, meet and hopefully exceed their needs, wants and expectations in the challenging years to come.

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77 citations

Cites background or methods from "Unpacking the Millennials: A Cautio..."

...Finally, with regard to ‘actuality’ of Gen Y, Donnison (2007) confirms that globalisation is widely viewed as one of the most defining events shaping the behavioural characteristics of Gen Y along with them being that generation impacted most significantly by the digital age while Huntley (2006)…...
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...Although true of all generational cohorts, this is particularly relevant in the context of Gen Y due to globalisation, widely viewed as one of the most defining events shaping their behavioural characteristics along with them being that generation impacted most significantly by the digital age (Donnison, 2007)....
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...with regard to ‘actuality’ of Gen Y, Donnison (2007) confirms that globalisation is widely viewed as one of the most defining events shaping the behavioural characteristics...
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...The first, ‘location’, refers to the ‘chronological span of time for the birth years of a cohort of individuals’ while the second, ‘actuality’, relates to the manner in which a generation responds to ‘social changes and how these responses form the persona of the generation’ (Donnison, 2007, p. 4)....
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...Although true of all generational cohorts, this is particularly relevant in the context of Gen Y due to globalisation, widely viewed as one of the most defining events shaping their behavioural characteristics along with them being that generation impacted most significantly by the digital age (Donnison, 2007). There does though remain some debate as to what ‘units’ or subcohorts exist within the broader generational segment with the study by Hudson (2010) exploring subcohorts in the context of Baby Boomers and that of Pendergast (2010) which refers to Generation...
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References

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Book•

Millennials Rising: The Next Great Generation

[...]

Neil Howe, William Strauss

01 Jan 2000

2,061 citations

Book•

Essays on the Sociology of Knowledge

[...]

Karl Mannheim

01 Jan 1968

1,094 citations

"Unpacking the Millennials: A Cautio..." refers background in this paper

...(Mannheim, 1952), it is debatable whether Australian youth of the 1980s and 1990s similarly reacted given their geographic location and the nature of Australian media...
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...explain how generations develop particular characteristics by drawing upon concepts relevant to Mannheim’s (1952) generational theory....
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...This places the generational span, variously, from 15 to 21 years of age with the majority of authors claiming a generational span of 18 to 25 years (Alch, 2000; Chordas, 2001; Gronbach, 2000; Mannheim, 1952; Strauss & Howe, 1997)....
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Journal Article•DOI•

The Antecedents and Consequences of Customer-Centric Marketing:

[...]

Jagdish N. Sheth¹, Rajendra S. Sisodia², Arun Sharma³•Institutions (3)

Emory University¹, Bentley University², University of Miami³

01 Jan 2000-Journal of the Academy of Marketing Science

TL;DR: In this article, the authors highlight the implications of customer-centric marketing as well as boundary conditions that will affect its adoption and highlight the importance of marketing as a "supply management" function, customer outsourcing, cocreation marketing, fixed-cost marketing, and customercentric organizations.

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Abstract: As we enter the twenty-first century, the marketing function remains concerned with serving customers and consumers effectively. The authors propose that just as the marketing function gradually shifted from mass marketing to segmented marketing in the twentieth century, it will increasingly move toward customer-centric marketing in the next century. In the practice of customer-centric marketing, the marketing function seeks to fulfill the needs and wants of each individual customer. The antecedents of customer-centric marketing are the increasing pressure on firms to improve marketing productivity, increasing market diversity in household and business markets, and technology applicability. On the basis of the shift toward customer-centric marketing, the authors expect increased importance of marketing as a “supply management” function, customer outsourcing, cocreation marketing, fixedcost marketing, and customer-centric organizations. This article highlights the implications of customer-centric marketing as well as the boundary conditions that will affect its adoption.

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830 citations

"Unpacking the Millennials: A Cautio..." refers background in this paper

...Gen Y; Y Gen; or Yers has been popular by authors to identify and locate the generation as the one proceeding Generation X (Marlatt, 1999; McManus, 1999; Sheth, Sisodia, & Sharma, 2000; Stapinksi, 1999)....
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Book•

Generations and Collective Memory

[...]

Amy Corning¹, Howard Schuman¹•Institutions (1)

University of Michigan¹

31 Aug 2015

TL;DR: Corning and Schuman as mentioned in this paper found that the most powerful generational memories are of shared experiences in adolescence and early adulthood, like the 1963 Kennedy assassination for those born in the 1950s or the fall of the Berlin Wall for young people in 1989.

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Abstract: When discussing large social trends or experiences, we tend to group people into generations. But what does it mean to be part of a generation, and what gives that group meaning and coherence? It's collective memory, say Amy Corning and Howard Schuman, and in Generations and Collective Memory, they draw on an impressive range of research to show how generations share memories of formative experiences, and how understanding the way those memories form and change can help us understand society and history. Their key finding-built on historical research and interviews in the United States and seven other countries (including China, Japan, Germany, Lithuania, Russia, Israel, and Ukraine)-is that our most powerful generational memories are of shared experiences in adolescence and early adulthood, like the 1963 Kennedy assassination for those born in the 1950s or the fall of the Berlin Wall for young people in 1989. But there are exceptions to that rule, and they're significant: Corning and Schuman find that epochal events in a country, like revolutions, override the expected effects of age, affecting citizens of all ages with a similar power and lasting intensity. The picture Corning and Schuman paint of collective memory and its formation is fascinating on its face, but it also offers intriguing new ways to think about the rise and fall of historical reputations and attitudes toward political issues.

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703 citations

Book•

The Activist Teaching Profession

[...]

Judyth Sachs¹•Institutions (1)

Macquarie University¹

01 Feb 2003

TL;DR: In this paper, the authors present a series of articles about teacher professionalism in transition and the politics of teacher professional professional renewal, including: teacher professional renewal professional in practice New professional identities for new times The activist teacher professional References Index.

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Abstract: Series editor's preface Teacher professionalism in transition Rethinking the practice of teacher professionalism The politics of professionalism Preparing activist teacher professionals Teacher research for professional renewal Professional in practice New professional identities for new times The activist teacher professional References Index.

...read moreread less

697 citations