Journal ArticleDOI
User-generated-content versus marketing-generated-content: personality and content influence on traveler’s behavior
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In this paper, the role of the personality in travelers' decision-making was investigated in relation to the usage of the content generated in social media, based on the EBM decision making model and the Big...Abstract:
The role of the personality in the travelers’ decision-making was investigated, in relation to the usage of the content generated in social media. Based on the EBM decision-making model and the Big...read more
Citations
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The impact of online user reviews on hotel room sales [Summary]
TL;DR: Wang et al. as discussed by the authors developed a fixed effect log-linear regression model to assess the influence of online reviews on the number of hotel room bookings, which indicated a significant relationship between online consumer reviews and business performance of hotels.
Journal ArticleDOI
Impact of tourist-to-tourist interaction on tourism experience: The mediating role of cohesion and intimacy
TL;DR: In this article, the authors explored how self-disclosure, an important component of tourist-to-tourist interaction, influences tourist experience and found that selfdisclosure indirectly increases engagement by strengthening perceived cohesion and perceived intimacy.
Journal ArticleDOI
Exploring the role of extrovert-introvert customers’ personality prototype as a driver of customer engagement: Does relationship duration matter?
TL;DR: In this paper, the authors examined new drivers and their associated processes of customer engagement and found that the more extraverted customers are, the more they are likely to engage with service firms.
Journal ArticleDOI
Social media influence on tourists’ destination choice: importance of context
TL;DR: In this paper, the authors explore social media influence across diverse destination choice contexts and find that tourists are predisposed to be influenced by social media presence or influence, but these studies also have limitations in terms of tourists and destinations.
Journal ArticleDOI
Effects of brand personality, self-congruity and functional congruity on hotel brand loyalty
Serhat Adem Sop,Nazmi Kozak +1 more
TL;DR: In this article, 732 Turkish tourists from 25 five-star hotels serving in Bodrum (Turkey) were surveyed via questionnaires to investigate the effects of brand personality (BP), self-congruity, and self-confidence.
References
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Journal ArticleDOI
Users of the world, unite! The challenges and opportunities of Social Media
TL;DR: A classification of Social Media is provided which groups applications currently subsumed under the generalized term into more specific categories by characteristic: collaborative projects, blogs, content communities, social networking sites, virtual game worlds, and virtual social worlds.
Journal ArticleDOI
Electronic word-of-mouth in hospitality and tourism management
TL;DR: The authors describes online interpersonal influence as a potentially cost-effective means for marketing hospitality and tourism, and discusses some of the nascent technological and ethical issues facing marketers as they seek to harness emerging eWOM technologies.
Journal ArticleDOI
Who interacts on the Web?: The intersection of users' personality and social media use
TL;DR: While extraverted men and women were both likely to be more frequent users of social media tools, only the men with greater degrees of emotional instability were more regular users, and being open to new experiences emerged as an important personality predictor ofsocial media use for the more mature segment of the sample.
Journal ArticleDOI
Personality and motivations associated with Facebook use
TL;DR: Investigation of how the Five-Factor Model of personality relates to Facebook use indicated that personality factors were not as influential as previous literature would suggest, but a motivation to communicate was influential in terms of Facebook use.
Journal ArticleDOI
Identity construction on Facebook
TL;DR: This study investigates identity construction on Facebook, a newly emerged nonymous online environment and finds that the identities produced in this nonymous environment differ from those constructed in the anonymous online environments previously reported.
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