Web site customer orientations, Web site quality, and purchase intentions: The role of Web site personality
TL;DR: In this article, the authors extended the concept of salesperson customer orientation to Internet marketing by conceptualizing and studying the effects of Web site customer orientation on perceived Web site quality and consumer behavior.
About: This article is published in Journal of Business Research.The article was published on 2009-04-01. It has received 232 citations till now. The article focuses on the topics: The Internet & Digital marketing.
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TL;DR: In this article, a comprehensive list of attributes and features of online shopping websites that increase consumer purchase intention is proposed and investigated by synthesizing prior literature, and consumers with different levels of computer expertise are categorized into three groups based on the attributes they prefer.
312 citations
TL;DR: It is found that site quality can be a very important factor to enhance repurchase intention in the customer perspective.
234 citations
Posted Content•
TL;DR: In this article, the authors investigate consumers' motivations for placing items in an online shopping cart with or without buying, termed virtual cart use, and propose managerial suggestions for enhancing online shopping-to-buying conversion rates.
Abstract: The authors investigate consumers’ motivations for placing items in an online shopping cart with or without buying, termed virtual cart use. While retailers offer virtual carts as a functional holding space for intended online purchases, this study, based on a national online sample, reveals other powerful utilitarian and hedonic motivations that explain the frequency of consumers’ online cart use. Beyond current purchase intentions, the investigated reasons for why consumers place items in their carts include: securing online price promotions, obtaining more information on certain products, organizing shopping items, and entertainment. Based on empirical findings, the authors offer managerial suggestions for enhancing online shopping-to buying conversion rates.
231 citations
Cites background from "Web site customer orientations, Web..."
...Beyond usability and ease of use (Ha and Stoe, 2009), consumer attitudes, perceived congruity of e-commerce websites (Wang, Beatty, and Mothersbaugh, 2009), and website personality (Poddar, Donthu, and Wei, 2009) are important determinants of online shopping acceptance....
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TL;DR: The shopping experiences of users of the major shopping websites of Taiwan are investigated to explore how internet customer satisfaction and loyalty can be associated with each other and how they are affected by these dynamics.
Abstract: Purpose – Taking into consideration external (technology acceptance factors, website service quality) as well as internal (specific holdup cost) factors, this paper aims to explore how internet customer satisfaction and loyalty can be associated with each other and how they are affected by these dynamics.Design/methodology/approach – This study adopts structural equation modelling (SEM) as the main analytical tool. It investigates the shopping experiences of users of the major shopping websites of Taiwan.Findings – The research results point to the following: first, customer e‐satisfaction will positively influence customer e‐loyalty directly; second, technology acceptance factors will positively influence customer e‐satisfaction and e‐loyalty directly; third, website service quality can positively influence customer e‐satisfaction and e‐loyalty directly; and fourth, specific holdup cost can positively influence customer e‐loyalty directly, but cannot positively influence customer e‐satisfaction directly....
223 citations
Cites background from "Web site customer orientations, Web..."
...Recent research also suggests that customer satisfaction in the online environment is significantly higher than in traditional channels as a result of ease of use in acquiring information (Hernandez et al., 2009; Poddar et al., 2009; Yang et al., 2008; Verhagen and Dolen, 2009)....
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TL;DR: In this paper, the authors investigate consumers' motivations for placing items in an online shopping cart with or without buying, termed virtual cart use, and propose managerial suggestions for enhancing online shopping-to-buying conversion rates.
210 citations
References
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TL;DR: This article seeks to make theorists and researchers aware of the importance of not using the terms moderator and mediator interchangeably by carefully elaborating the many ways in which moderators and mediators differ, and delineates the conceptual and strategic implications of making use of such distinctions with regard to a wide range of phenomena.
Abstract: In this article, we attempt to distinguish between the properties of moderator and mediator variables at a number of levels. First, we seek to make theorists and researchers aware of the importance of not using the terms moderator and mediator interchangeably by carefully elaborating, both conceptually and strategically, the many ways in which moderators and mediators differ. We then go beyond this largely pedagogical function and delineate the conceptual and strategic implications of making use of such distinctions with regard to a wide range of phenomena, including control and stress, attitudes, and personality traits. We also provide a specific compendium of analytic procedures appropriate for making the most effective use of the moderator and mediator distinction, both separately and in terms of a broader causal system that includes both moderators and mediators.
80,095 citations
TL;DR: In this paper, the statistical tests used in the analysis of structural equation models with unobservable variables and measurement error are examined, and a drawback of the commonly applied chi square test, in additit...
Abstract: The statistical tests used in the analysis of structural equation models with unobservable variables and measurement error are examined. A drawback of the commonly applied chi square test, in addit...
56,555 citations
TL;DR: The extent to which method biases influence behavioral research results is examined, potential sources of method biases are identified, the cognitive processes through which method bias influence responses to measures are discussed, the many different procedural and statistical techniques that can be used to control method biases is evaluated, and recommendations for how to select appropriate procedural and Statistical remedies are provided.
Abstract: Interest in the problem of method biases has a long history in the behavioral sciences. Despite this, a comprehensive summary of the potential sources of method biases and how to control for them does not exist. Therefore, the purpose of this article is to examine the extent to which method biases influence behavioral research results, identify potential sources of method biases, discuss the cognitive processes through which method biases influence responses to measures, evaluate the many different procedural and statistical techniques that can be used to control method biases, and provide recommendations for how to select appropriate procedural and statistical remedies for different types of research settings.
52,531 citations
TL;DR: A critical element in the evolution of a fundamental body of knowledge in marketing, as well as for improved marketing practice, is the development of better measures of the variables with which marketers deal with marketing as discussed by the authors.
Abstract: A critical element in the evolution of a fundamental body of knowledge in marketing, as well as for improved marketing practice, is the development of better measures of the variables with which ma...
14,727 citations
Book•
01 Jan 1953
TL;DR: In this article, the authors describe how Sullivan traced from early infancy to adulthood the formation of the person, opening the way to a deeper understanding of mental disorders in later life, using a developmental approach to psychiatry.
Abstract: This book contains the fullest statement of Sullivan's developmental approach to psychiatry, showing in detail how Sullivan traced from early infancy to adulthood the formation of the person, opening the way to a deeper understanding of mental disorders in later life.
6,221 citations
"Web site customer orientations, Web..." refers background in this paper
...According to Sullivan (1953) personality could be defined only in terms of the reactions of an individual towards other people in recurrent interpersonal situations in life....
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