Journal ArticleDOI
What influences intention to purchase sustainable products? impact of advertising and materialism
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In this paper, the authors examined the relationship between social and environmental accountability, attitude towards environmental advertising, materialism, and intention to purchase environmentally sustainable products (IPESP), and found that a consumer with low materialism and a positive attitude for both environmental sustainability and environmental advertising has higher chances of purchasing sustainable products.Abstract:
The purpose of the present study is to examine the relationship between Social and Environmental Accountability (SEA), Attitude towards Environmental Advertising (AEA), Materialism, and Intention to purchase Environmentally Sustainable Products (IPESP),The study sample consists of 205 business students from two B schools in India Data was collected through the survey method, and the moderated-mediation model was statistically tested using SPSS Process Macro software,The findings of the study suggest that the attitude towards social and environmental accountability (SEA) is positively associated with the intention to purchase environmentally sustainable products (IPESP) Moreover, this relationship is mediated and moderated by AEA and materialism, respectively,The findings of the study reveal that a consumer with low materialism and a positive attitude for both environmental sustainability and environmental advertising has higher chances of purchasing environmentally sustainable products,This study contributes to the existing literature on sustainability by providing a basis for understanding the moderated-mediation mechanism, which affects the relationship between SEA and IPESP; two key variables that have not been examined in combinationread more
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The elaboration likelihood model of persuasion
TL;DR: This chapter discusses a wide variety of variables that proved instrumental in affecting the elaboration likelihood, and thus the route to persuasion, and outlines the two basic routes to persuasion.
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Analysis and synthesis of research on responsible environmental behavior: A meta-analysis.
TL;DR: In this paper, a meta-analysis of environmental behavior research was conducted to determine which variables or variables appear to be most influential in motivating individuals to take responsible environmental action, and the following variables were found to be associated with responsible environmental behavior: knowledge of issues, knowledge of action strategies, locus of control, attitudes, verbal commitment, and an individual's sense of responsibility.
Journal ArticleDOI
A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation
Marsha L. Richins,Scott Dawson +1 more
TL;DR: In this article, the development of a values-oriented materialism scale with three components (acquisition centrality, acquisition as the pursuit of happiness, and possession defined success) is described.