Journal ArticleDOI
Who are the social media influencers? A study of public perceptions of personality
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TLDR
In this paper, a q-sort technique was used to identify core perceived attributes of four sample social media influencers, and a better understanding of the perceived personality of SMIs provides tools for optimizing an organization's SMI capital.About:
This article is published in Public Relations Review.The article was published on 2011-03-01. It has received 673 citations till now. The article focuses on the topics: Social media & Influencer marketing.read more
Citations
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Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media
Chen Lou,Shupei Yuan +1 more
TL;DR: In this paper, preliminary research involves preliminary research to understand the mechanism by which influencer marketing affects the effectiveness of influencer campaigns, and the results show that the effect of influencers' marketing on the performance of online advertising has been studied.
Journal ArticleDOI
Social media research
TL;DR: A causal-chain framework was developed based on the input-moderator-mediator-output model to illustrate the causality between the research constructs used and the conceptualization of theoretical models/theories proposed by previous researchers.
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Authenticity under threat: When social media influencers need to go beyond self-presentation
TL;DR: In this article, the authors apply a qualitative approach based on SMI-brand partnership observations, SMI interviews, and a comparison of these data sources to propose a four-path framework that provides the first conceptualization of how SMIs can manage authenticity for themselves to resolve the tensions created by brand encroachment into their content.
Journal ArticleDOI
Measuring social media influencer index- insights from facebook, Twitter and Instagram
TL;DR: A mechanism for measuring the influencer index across popular social media platforms including Facebook, Twitter, and Instagram is proposed and findings indicate that engagement, outreach, sentiment, and growth play a key role in determining the influencers.
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The Impact of Social Media Influencers on Purchase Intention and the Mediation Effect of Customer Attitude
TL;DR: In this article, the effectiveness of social media influencers, focusing on source credibility, source attractiveness, product match-up, and meaning transfer, was investigated, and consumer attitude was proposed to mediate between both the exogenous and endogenous relationships.
References
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Book
The Q-sort method in personality assessment and psychiatric research
TL;DR: The Q-technique as mentioned in this paper is a language instrument for describing a personality in psychodynamic terms so that it can be subjected to quantitative comparisons and analysis, and the major portion of the book describes the theoretical foundations for Q-Technique, surveys the psychodynamic foundations, and provides a helpful orientation to this method.
Journal ArticleDOI
Winning the Internet Confidence Game
TL;DR: In this paper, the authors identify the source of the threats to company reputation from Internet criticism and rumor rapidly spreading through online communities and suggest that the threat lies in the emerging culture of the Internet, which has been largely ignored by practitioners and academics alike.
Journal ArticleDOI
Development of a California Q-Set Indicator of Primary Psychopathy
Steve P. Reise,Craig J. Oliver +1 more
TL;DR: It is argued that the Psychopathy Prototype has utility in regard to distinguishing between pathologies with overlapping features and is compared with independently developed California Q-set prototypes describing the narcissist and the female hysteric to support this contention.
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