Why do people purchase virtual goods? A uses and gratification (U&G) theory perspective
TL;DR: Investigating U&Gs that motivate MIM users to have both positive purchase intentions toward virtual goods, such as stickers, and continuation intentions toward MIMs suggests that exposure U&G has a significant positive association with MIM sticker purchase intentions.
About: This article is published in Telematics and Informatics.The article was published on 2020-10-01 and is currently open access. It has received 73 citations till now. The article focuses on the topics: Virtual goods.
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TL;DR: In this article, the effect of perceived effectiveness of e-commerce platforms (PEEP) on consumer's perceived economic benefits in predicting sustainable consumption was examined, and the authors found a positive moderating effect of pandemic fear on the relationships among PEEP, economic benefits, and sustainable consumption.
169 citations
TL;DR: In this article, the authors investigated the effect of online convenience dimensions on mobile banking adoption intention using a comprehensive moderated mediation framework and found that access convenience, transaction convenience, benefit convenience, and post-benefit convenience have a crucial impact on m-banking adoption intention.
92 citations
TL;DR: In this paper, the authors explored the individuals' uses and gratifications from online streaming technologies during the outbreak of the Coronavirus (COVID-19) and its preventative social distancing measures have led to a dramatic increase in subscriptions to paid streaming services.
60 citations
TL;DR: In this article, the mediating effects of perceived hedonic value and perceived utilitarian value are moderated by online risk perceptions and the results indicated that perceived usefulness of online search, need for touch and socialization have significant impact on web-rooming intention.
53 citations
TL;DR: In this paper, the authors proposed a comprehensive model framework, Online Customer Experience-Attitude Behaviour Context model, for online grocery retailing in a digital scenario, and studied the concept of value co-creation in a moderated mechanism.
45 citations
References
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TL;DR: In this paper, the authors provide guidance for substantive researchers on the use of structural equation modeling in practice for theory testing and development, and present a comprehensive, two-step modeling approach that employs a series of nested models and sequential chi-square difference tests.
Abstract: In this article, we provide guidance for substantive researchers on the use of structural equation modeling in practice for theory testing and development. We present a comprehensive, two-step modeling approach that employs a series of nested models and sequential chi-square difference tests. We discuss the comparative advantages of this approach over a one-step approach. Considerations in specification, assessment of fit, and respecification of measurement models using confirmatory factor analysis are reviewed. As background to the two-step approach, the distinction between exploratory and confirmatory analysis, the distinction between complementary approaches for theory testing versus predictive application, and some developments in estimation methods also are discussed.
34,720 citations
Book•
21 Jul 2011
TL;DR: Structural Equation Models: The Basics using the EQS Program and testing for Construct Validity: The Multitrait-Multimethod Model and Change Over Time: The Latent Growth Curve Model.
Abstract: Psychology is a science that advances by leaps and bounds The impulse of new mathematical models along with the incorporation of computers to research has drawn a new reality with many methodological progresses that only a few people could imagine not too long ago Such progress has no doubt revolutionized the panorama of research in the behavioral sciences Structural Equation Models are a clear example of this Under this label are usually included a series of state-of-the-art multivariate statistical procedures that allow the researcher to test theoryguided hypotheses with clearly confi rmatory ends as well as to establish causal relations among variables Confi rmatory factor analysis, the study of measurement invariance, or the multitraitmultimethod models are some of the procedures that stem from this methodology In this sense, it would be diffi cult to fi nd a scientifi c journal that publishes empirical works in psychology that does not address some of these issues, so their current transcendence is undeniable The manual written by the Full Professor of the University of Ottawa, Barbara M Byrne, is a link in a series of books that address this topic Throughout her long academic trajectory, Professor Byrne developed interesting and popular work focused on bringing the researcher and the professional layman—and not so layman—closer to the diverse statistical programs available on the market for data analysis from the perspective of structural equation models (ie, LISREL, AMOS, EQS) (Byrne, 1998, 2001, 2006) Bearing this in mind, the main goal of this work is to introduce the reader to the basic concepts of this methodology, in a simple and entertaining way, avoiding mathematical technicisms and statistical jargon For this purpose, we used the statistical program Mplus 60 (Muthen & Muthen, 2007-2010), an extremely suggestive software that incorporates interesting applications The authoress provides a practical guide that leads the reader through illustrative examples of how to proceed step by step with the Mplus, from the initial specifi cations of the model to the interpretation of the output fi les On the one hand, we underline that the data used proceed from prior investigations and can be consulted in the Internet, offering the reader the possibility of practicing with them (http://wwwpsypresscom/sem-with-mplus/ datasets/); on the other hand, updating the information with novel and apt bibliographic references allows the reader to study in more depth the diverse topics that are presented in the manual, if he or she so desires The book consists of four sections, with a total of 12 chapters The fi rst section, Chapters 1 and 2, addresses introductory terms related to structural equation models and working with the Mplus program at a user-level The second unit focuses on data analysis with a single group In Chapter 3, the factor validity of the self-concept is tested by means of confi rmatory factor analysis In Chapter 4, the authoress performs a fi rst-order confi rmatory factor analysis, in which she examines the validity of the scores of the Maslach Burnout Inventory (MBI) in a sample of teachers In Chapter 5, the internal structure of the scores on the Beck Depression Inventory-II is analyzed by means of second-order confi rmatory factor analysis in a sample of Chinese adolescents In the next chapter, the complete model of structural equations is tested, and the authoress examines the causal relation established between diverse variables (ie, work climate, self-esteem, social support) and Burnout The third section of the manual is, in my opinion, the most interesting, not only because of the expansion of the study of measurement invariance in recent years but also because of the expansion it may possibly have in the future In this section, Professor Byrne goes into multigroup comparisons Specifi cally, in Chapter 7, she examines the factor equivalence of the MBI in two samples of teachers by means of the analysis of covariance structures In this chapter, she introduces relevant concepts, such as types of invariance (confi gural, metric, and strict) or the invariance of partial measurement In Chapter 8, she also analyzes measurement invariance, using for this purpose the analysis of mean and covariance structures This analysis, in comparison to the analysis of covariance structures, allows contrasting the latent means of two or more groups With this goal, she verifi es whether there is measurement invariance between the scores on the Self-description Questionnaire-I in Nigerian and Australian adolescents In Chapter 9, she proposes a complete model of structural equations in which she tests the causal structure through the procedure of cross validation Lastly, in the fourth section, she reveals three very interesting topics, that are also up-to-date and that, to some degree, go beyond the initial goal of the book, such as the multitrait-multimethod models, latent growth curves, and multilevel models Summing up, the work “Structural Equation Modeling with Mplus: Basic concepts, applications, and programming” is of enormous interest and utility for all professionals of psychology and related sciences who, without having exhaustive knowledge of the details of structural equation models, wish to test their hypothetical models by means of the Mplus program No doubt, this is a reference manual, a must-read that is accessible and that has a high degree of methodological rigor We hope that the readers
16,616 citations
"Why do people purchase virtual good..." refers methods in this paper
...The proposed model returned a good model fit with χ2/df= 2.46, CFI= 0.92, TLI= 0.91, and RMSEA= 0.07 (Byrne, 2001)....
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...The CFA confirmed that the measurement model possesses a good model fit with χ2/df (Chi-square ratio degrees of freedom) = 2.47, comparative fit index (CFI) = 0.92, Tucker–Lewis Index (TLI) = 0.91, and root mean square error of approximation (RMSEA) = 0.07 (Byrne, 2001)....
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TL;DR: This transmutability of the validation matrix argues for the comparisons within the heteromethod block as the most generally relevant validation data, and illustrates the potential interchangeability of trait and method components.
Abstract: Content Memory (Learning Ability) As Comprehension 82 Vocabulary Cs .30 ( ) .23 .31 ( ) .31 .31 .35 ( ) .29 .48 .35 .38 ( ) .30 .40 .47 .58 .48 ( ) As judged against these latter values, comprehension (.48) and vocabulary (.47), but not memory (.31), show some specific validity. This transmutability of the validation matrix argues for the comparisons within the heteromethod block as the most generally relevant validation data, and illustrates the potential interchangeability of trait and method components. Some of the correlations in Chi's (1937) prodigious study of halo effect in ratings are appropriate to a multitrait-multimethod matrix in which each rater might be regarded as representing a different method. While the published report does not make these available in detail because it employs averaged values, it is apparent from a comparison of his Tables IV and VIII that the ratings generally failed to meet the requirement that ratings of the same trait by different raters should correlate higher than ratings of different traits by the same rater. Validity is shown to the extent that of the correlations in the heteromethod block, those in the validity diagonal are higher than the average heteromethod-heterotrait values. A conspicuously unsuccessful multitrait-multimethod matrix is provided by Campbell (1953, 1956) for rating of the leadership behavior of officers by themselves and by their subordinates. Only one of 11 variables (Recognition Behavior) met the requirement of providing a validity diagonal value higher than any of the heterotrait-heteromethod values, that validity being .29. For none of the variables were the validities higher than heterotrait-monomethod values. A study of attitudes toward authority and nonauthority figures by Burwen and Campbell (1957) contains a complex multitrait-multimethod matrix, one symmetrical excerpt from which is shown in Table 6. Method variance was strong for most of the procedures in this study. Where validity was found, it was primarily at the level of validity diagonal values higher than heterotrait-heteromethod values. As illustrated in Table 6, attitude toward father showed this kind of validity, as did attitude toward peers to a lesser degree. Attitude toward boss showed no validity. There was no evidence of a generalized attitude toward authority which would include father and boss, although such values as the VALIDATION BY THE MULTITRAIT-MULTIMETHOD MATRIX
15,795 citations
Book•
01 Nov 2000TL;DR: In this article, the EQS program is used to test the factorial verifiability of a theoretical construct and its invariance to a Causal Structure using the First-Order CFA model.
Abstract: Contents: Part I: Introduction. Structural Equation Models: The Basics. Using the EQS Program. Part II: Single-Group Analyses. Application 1: Testing for the Factorial Validity of a Theoretical Construct (First-Order CFA Model). Application 2: Testing for the Factorial Validity of Scores From a Measuring Instrument (First-Order CFA Model). Application 3: Testing for the Factorial Validity of Scores from a Measuring Instrument (Second-Order CFA Model). Application 4: Testing for the Validity of a Causal Structure. Part III: Multiple-Group Analyses. Application 5: Testing for the Factorial Invariance of a Measuring Instrument. Application 6: Testing for the Invariance of a Causal Structure. Application 7: Testing for Latent Mean Differences (First-Order CFA Model). Application 8: Testing for Latent Mean Differences (Second-Order CFA Model). Part IV: Other Important Topics. Application 9: Testing for Construct Validity: The Multitrait-Multimethod Model. Application 10: Testing for Change Over Time: The Latent Growth Curve Model. Application 11: Testing for Within- and Between-Level Variance: The Multilevel Model.
13,439 citations
TL;DR: The authors conclude that PLS-SEM path modeling, if appropriately applied, is indeed a "silver bullet" for estimating causal models in many theoretical models and empirical data situations.
Abstract: Structural equation modeling (SEM) has become a quasi-standard in marketing and management research when it comes to analyzing the cause-effect relations between latent constructs. For most researchers, SEM is equivalent to carrying out covariance-based SEM (CB-SEM). While marketing researchers have a basic understanding of CB-SEM, most of them are only barely familiar with the other useful approach to SEM-partial least squares SEM (PLS-SEM). The current paper reviews PLS-SEM and its algorithm, and provides an overview of when it can be most appropriately applied, indicating its potential and limitations for future research. The authors conclude that PLS-SEM path modeling, if appropriately applied, is indeed a "silver bullet" for estimating causal models in many theoretical models and empirical data situations.
11,624 citations
"Why do people purchase virtual good..." refers background in this paper
...In fact, in such studies, a percentage variance of 20% is considered quite high (Hair et al., 2011)....
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